October 2026

AI Studio's command approval selector now offers Ask, which requests approval before tdx commands, or Auto, which runs them without the approval card, set per chat.

Personalization Studio audiences are now built directly in its rule editor from batch and real-time attributes, instead of importing batch segments from Audience Studio.

In limited availability, lets admins define up to 10 custom business fields per entity for Action campaigns, journeys and orchestrated campaigns, recorded in dedicated datasets.

Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.

Five journey alerts, in limited availability, flag message bounce and delivery-error rates and event delays from exceeded throughput guardrails, plus Read Audience export start/complete notifications.

In limited availability, lets marketers build segments from channel affinity rankings, including WhatsApp, alongside email, SMS and push predictions.

The new Composer experience can build omnichannel campaigns spanning multiple channels, restoring a capability the previous Composer version supported.

Content blocks for Customer Hub and onsite content support custom HTML and CSS beyond template limits, with real-time preview and warnings for unsupported code.

From name, Reply-To and other email header settings can be overridden at the journey or campaign action level, without a separate channel configuration.

A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.

Email tracking consent can require separate opt-in for opens and clicks, so click data still records when only click consent is given.

Composer can turn anything it creates into an artifact: a live web page with its own link, built from a single ask.

Composer can pull a brand's visual style (colors, typography, button styles) from its website and apply it to content it builds, after the user approves the suggested styles.

Users can ask Composer for support and then connect with a live Klaviyo Product Expert in the same chat, with context carried over.

Marking a message as spam in Helpdesk lets agents create a custom intake rule so similar future messages are sorted the same way automatically.

Smart Translations now localizes hosted subscribe, unsubscribe and preferences pages plus double opt-in emails into subscribers' languages.

MCP Endpoints now support OAuth, letting each person sign in individually from their MCP client so chats and Actions run under their own permissions and credits instead of a shared connection token.

Coworker Chat skill detects spikes and drops in ingestion, segmentation and destination metrics, reviews flow health and failed jobs; in limited availability.

Coworker Chat summarizes notifications, surfaces action items, and lets users open, mark read/unread or set reminders, with Slack delivery when connected.

Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.

Identity resolution runs no longer fail on superclusters; flagged values stay quarantined until reviewers choose Keep or Block, with a warning banner and per-run visibility in the Runs tab.

Lets users export a CSV of campaign results across email, SMS, push and WhatsApp, filterable by date, tag, channel and A/B variation.

Will let developers and AI agents create in-app sign-up forms and retrieve them by ID with channel details through the Klaviyo API, like existing web form support.

Customers with the High Throughput add-on can self-serve create High Throughput IP pools and channel configurations for email and push, without requesting manual setup.

Composer shows a card detailing proposed campaign sends or schedules, coupon changes, or custom object changes before a user approves them.

Will let marketers browse and insert Marketing Cloud Engagement images directly in Marketing Cloud Next Content Builder via DAM Connect, without manual downloads; planned for availability after December 18, 2026.

Clicking Fix with Composer on a flow alert hands that flow's problems directly to Composer to diagnose and address.

In the drag-and-drop email template editor, users can preview and restore any saved version of a template, with the current version saved first; rolling out gradually.

Imports subscription status automatically during the initial Wix sync so migrating merchants keep existing email consent, with newer consent taking precedence.

CX Coworker returns read-only, profile-level execution data for published journeys: node entry counts, branch splits, errors and per-profile paths.

Klaviyo lets users set brand defaults once for buttons, text, input fields, and colors, then apply them automatically to every new sign-up form.

Adobe CX Enterprise Coworker audits the journey inventory for naming issues, stale or oversized journeys, and duplicate names, with cleanup recommendations.

Iterable adds 12 Experiments API endpoints to create variants, update settings, start or cancel experiments, declare a winner and retrieve totals and trends.

The journey canvas offers a Loop tile that sends users back through a journey section for a limited number of repeats, with criteria for when to loop or exit.

Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.

Iterable saves eligible segmentation queries as scheduled lists that refresh automatically for reuse across campaigns and journeys.

Iterable limits risky segmentation query patterns, restricts regex-based searches to safe fields, and adds org- and project-level guardrail settings for query reliability.

The save/publish modal shows active validation warnings without blocking publish, and flags deletes excluded because the item still exists in the published configuration.

Users can preview a sign-up form draft on any live page, scan a QR code to test it on mobile, and see saved edits refresh automatically.

Composer can set the audience for each message in a campaign, remove a message or audience, and copy one to another audience, shown in preview for approval.

Teams can use the Klaviyo app and Help Center in Japanese to build, send, and find answers without translating.

Lets a Banner be placed on a website from the dashboard using a CSS selector and insertion method, so placement can change without a code change after initial Web SDK setup.

Catalogs can be assigned to a Team, with Team-level permissions to view, edit, export, or delete them, scoping catalog access without granting it workspace-wide.

After a Canvas is launched, marketers can add, deactivate, or reactivate variants on a live Content Optimizer step within the five-variant limit.

Content Optimizer's AI-driven variant testing of hooks, bodies and CTAs for SMS, MMS and RCS messages, generally available with the step since 15 October 2026.

Adds Content Optimizer step status labels (Learning/Optimizing/Action Recommended), pre-launch misconfiguration checks, per-user variant-combination tracking, and three new Currents event types.

Content Optimizer can now optimize email preheaders, sender names, and images, and supports up to four email components or three SMS/MMS/RCS components per step.

A 0–10 NPS Survey block for drag-and-drop emails lets recipients pick a score inline and continues to a Braze survey landing page.

Messaging Observability traces entries, suppressions, failures, and sends across a whole Canvas or campaign in one place, with Canvas progression shown separately from send outcomes.

SMS and RCS click tracking checks the IP address and user agent of each click and excludes clicks from known automated link scanners from reported click metrics.

Customer Agent scopes its knowledge and skills to chosen countries, regions, or Shopify markets, so one agent shows each shopper the right policies, products, and prices.

Flows can add a Customer Hub content block action that surfaces the flow's message as content in each shopper's For You tab on the website.

Customer Hub can be shown to a chosen share of visitors for a set time, tracking engagement and revenue before full rollout.

Helpdesk lets select customers set first response, second response, and resolution targets, with live countdowns per ticket.

As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.

Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.

Imports customer segments defined outside the project, such as in a data warehouse, and lets you use them as audiences in campaigns and scenarios without rebuilding segment logic. Released between 14 and 19 October 2026; the recorded date is the start of that window.

Custom Objects lets businesses model their own data as real objects for their use case; now available to all Klaviyo accounts.

Sign-up forms can collect explicit marketing and email tracking consent from new subscribers, helping compliance with EU privacy rules.

Saved HTML email templates, including imported and AI-generated ones, can be converted into editable drag-and-drop templates.

A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.

Now GA (15 Oct 2026). Current summary: As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.

Now GA (15 Oct 2026). Current summary: Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.

A Validate button runs configuration and message checks on demand when testing or publishing a journey, instead of continuously during editing.

Tracks order-attributed revenue, engagement, top creators, and trends for organic social content, with deeper analysis via Composer.

Coworker chat analyzes a journey's performance and gives concrete optimization recommendations directly in the chat.

HubSpot will automatically raise the minimum TLS version for HubSpot-hosted domains to TLS 1.2 on October 14, 2026.

Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.

Customer Hub revenue can be queried from a daily Snowflake aggregate table using the same attribution logic as in-app dashboards, letting merchants combine Customer Hub ROI with other business metrics.

Marketing Planning and Operations will let marketers connect campaigns to the programs and goals they support and roll campaign results up into program goals; planned from late October 2026.

Salesforce Go will offer guided discovery and setup of Marketing Planning and Operations, with feature-usage tracking, from one place in Setup; planned from late October 2026.

Marketing Cloud Next lets marketers reuse AI-generated agentic content blocks across email, SMS, MMS, and RCS messages.

CX Enterprise Coworker will let users run read-only SQL queries or build audiences conversationally, using Data Distiller compute hours.

Relational schemas will be able to link to primary identity fields and other supported fields in standard schemas, without segmentation enablement.

Now Preview (29 Oct 2026). Current summary: In limited availability, lets admins define up to 10 custom business fields per entity for Action campaigns, journeys and orchestrated campaigns, recorded in dedicated datasets.

Coworker will answer natural-language audit questions about Decisioning objects, including inventories, relationships and edit history.

Coworker will let marketers create and populate Decisioning offers using natural-language prompts instead of manual field entry.

Coworker will offer AI-assisted guidance when migrating from Offer Decisioning to Adobe Journey Optimizer Decisioning.

Now GA (29 Oct 2026). Current summary: Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.

Now Preview (29 Oct 2026). Current summary: Five journey alerts, in limited availability, flag message bounce and delivery-error rates and event delays from exceeded throughput guardrails, plus Read Audience export start/complete notifications.

Now GA (3 Nov 2026). Current summary: Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.

Now GA (Nov 2026). Current summary: Coworker's Plan Campaigns skill turns a campaign brief into a full Marketo Engage program setup document with folders, smart campaigns, emails, tokens and a QA checklist.

An AI agent panel beside the journey canvas sees the open journey including unsaved edits, explains or analyzes it, and applies requested edits by highlighting changed tiles for review before saving.

Agent chat answers include inline citations after each paragraph or list item for the definitions and assumptions used, plus a full citation list at the end.

AI Decisioning lets you choose the exact send time within each three-hour best-time-of-day window, applied per user's time zone to new recommendations.

The Context Hub Connections page shows status, run history, and errors or warnings for each Fivetran connection feeding agents, and lets you test connections or run syncs on demand.

Assumptions an agent makes in chat, such as how a business defines an active customer, are saved to a Definitions tab for review, edit, and approval, then reused by agents.

Hightouch automatically syncs images and creative files from a connected digital asset manager into the asset library, on a schedule or on demand.

Event-based journey Start tiles can require a category selection that scopes who enters the journey and who direct message tiles can message.

A Leads tab centralizes leads from lead-gen ads with filters and alerts for form issues.

Approvers can request changes on emails, pages and blog posts, and approvals can now run in multiple stages.

Users can add their own instructions as named custom skills and run them by name in any Breeze conversation.

Breeze Assistant can import memories from ChatGPT, Claude and Gemini to personalize its responses.

Breeze Projects can now connect to Amplitude, Notion, Gong, Asana, Linear and G2 for project context.

From a Slack thread, Breeze can now update CRM records, enroll them in workflows, prep meetings and log calls.

CRM index pages can now be filtered by properties of associated objects, not just the object's own fields.

Admins can batch-test Customer Agent against sample questions and coach it, using no credits.

Customer Agent now transcribes WhatsApp voice notes and replies to them as it would typed messages.

A new overview tab reviews data health issues and lets admins create properties, objects and pipelines in one place.

Admins can describe the filter they want in plain language and Data Sync builds it automatically.

Marketers can view and apply Google's per-campaign ad recommendations directly inside HubSpot.

Broad OAuth scopes are replaced by precise, granular scopes, with a migration tool for existing apps.

Markets are now called ICPs, built from custom keywords or found automatically by Breeze Assistant.

Lead workflows can now rotate leads using Round Robin, Balanced or Random distribution and user availability.

Multi-Account Management can now connect accounts hosted in different regions for mirroring, copying and cross-account workflows.

Admins can now require passkeys as the only allowed login method for their account.

Lets an API key sign requests with temporary AWS IAM role credentials through STS, up to 10 assumed-role ARNs.

Lets an API key exchange credentials for a short-lived OAuth 2.0 access token and refresh token.

Lets admins create multiple API keys scoped to chosen API groups, each named, regenerated or archived independently.

Lets a decisioning policy set a reward event, track more signals, define timed send limits, and show treatment-vs-control uplift.

Pauses an event export to a warehouse or storage destination after repeated failures and can replay saved data.

Builds a flow from an attached document or screenshots, or from a referenced flow in any workspace, with AI repair on reuse.

Lets a published flow version move already-active users into it instead of only applying to new entrants.

Switches SMS or Email traffic to a fallback sender when a sender's delivery or sent rate drops below a threshold.

Lets you edit an existing in-app HTML template's colors, layout, copy or CTAs using Merlin AI prompts.

Cross-tabulates Behavior and Session & Source analysis data in a drag-and-drop pivot view with totals and export.

Fills empty recommendation slots with popular or alternate items when the primary recommendation returns too few.

Builds segments on BigQuery or Databricks warehouse data with a drag-and-drop filter builder, no SQL required.

Preview and test personalized content as list, individual or campaign recipients across email, SMS, WhatsApp, mobile app and RCS, rolled out by channel in phases in October and November 2026.

In beta, administrators with MasterSegmentConfig access can delete all Real-Time profiles for a parent segment to reset from an empty state; beta access requires contacting a representative.