Composer mobile app
Klaviyo's first mobile app, built on Composer, lets users monitor performance, get notified when something needs attention, and keep marketing work moving from a phone.
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Klaviyo's first mobile app, built on Composer, lets users monitor performance, get notified when something needs attention, and keep marketing work moving from a phone.
In flows, Klaviyo uses AI to adapt tone and product names in SMS and RCS messages to each shopper's engagement, with automatic A/B tests against the original copy.
Social Auto-Replies no longer require collecting an email or phone number before sending the configured reply, so a reply can go out as soon as someone uses the keyword.
Universal content blocks such as shared headers and footers keep version history, so a bad publish can be rolled back by restoring a prior version everywhere it is used; rolling out gradually.
Klaviyo flows keep a version history: users can restore an earlier version, see who changed what, and copy a past version into a draft, including Composer's changes.
Conversation Insights will show combined reply and escalation metrics for two-way campaign conversations across Email, SMS, WhatsApp and RCS.
Composer builds sign-up forms from a description or copy request, handling design, targeting and trigger changes, with desktop and mobile previews.
Flow emails can show or hide blocks and add dynamic content using trigger event properties from any integration, with no code needed.
AI-estimated CX scores for Customer Agent and human replies show next to CSAT in Helpdesk and Customer Agent analytics, without needing surveys.
The Performance tab on a one-off Engage Studio campaign shows unique opens, clicks, bounces and complaints so marketers can review results without a separate BI tool or query.
Composer builds A/B tests alongside a campaign, varying subject lines, sender names, content, design and SMS copy.
Composer lets users schedule a one-time reminder that reopens the same conversation later with a nudge, draft, proposal or report.
The OneTrust consent integration enforces vendor- or service-level consent signals, alongside unaffected category-based enforcement.
List Campaigns let marketers in Engage Studio send one email to a contact list built from a CSV file, skipping segment setup, using up to 20 list columns as merge tags.
Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.
Personalized optimization AI models can score decision items using up to 50 profile attributes and 20 context attributes; limited to select organizations.
Preference pages can show a tracking consent block letting recipients control open and click tracking, displayed only in chosen regions.
Composer connects to Asana so briefs and calendar items there can be turned directly into Klaviyo campaigns and flows.
Composer can make changes directly in a connected Shopify store, such as updating prices and discount codes, from within Klaviyo.
Service Overview shows Customer Agent revenue by flow, campaign and web chat conversation starter, with Composer able to analyze it further.
Coworker's Plan Campaigns skill turns a campaign brief into a full Marketo Engage program setup document with folders, smart campaigns, emails, tokens and a QA checklist.
The Audience Studio UI now supports configuring multi-table Behavior Activations with up to four mapped behavior tables, for batch and journey activations, without the API.