MOMoEngage

Lets an API key sign requests with temporary AWS IAM role credentials through STS, up to 10 assumed-role ARNs.

Lets an API key exchange credentials for a short-lived OAuth 2.0 access token and refresh token.

Lets admins create multiple API keys scoped to chosen API groups, each named, regenerated or archived independently.

Lets a decisioning policy set a reward event, track more signals, define timed send limits, and show treatment-vs-control uplift.

Pauses an event export to a warehouse or storage destination after repeated failures and can replay saved data.

Builds a flow from an attached document or screenshots, or from a referenced flow in any workspace, with AI repair on reuse.

Lets a published flow version move already-active users into it instead of only applying to new entrants.

Switches SMS or Email traffic to a fallback sender when a sender's delivery or sent rate drops below a threshold.

Lets you edit an existing in-app HTML template's colors, layout, copy or CTAs using Merlin AI prompts.

Cross-tabulates Behavior and Session & Source analysis data in a drag-and-drop pivot view with totals and export.

Fills empty recommendation slots with popular or alternate items when the primary recommendation returns too few.

Builds segments on BigQuery or Databricks warehouse data with a drag-and-drop filter builder, no SQL required.

The All Campaigns page adds saved and shareable Views, configurable Dynamic Columns, tab-specific default columns, bulk actions on up to 50 campaigns, and recent searches.

Business Events API v5 adds endpoints to trigger a business event and to list or search a workspace's business events with cursor-based pagination, via MoEngage's unified gateway.

An HTML editor lets users upload custom HTML and assets, or a ZIP package, to build On-Site Messaging campaigns and landing pages without the drag-and-drop editor.

Offering Migration moves Offerings between workspaces or between a workspace's Test and Live environments, landing them as Draft and flagging missing segments, attributes, or templates beforehand.

Test a Recommendation previews Basic and Advanced recommendation model results for a chosen user, random sample, or item, with live filter adjustments and zero-result troubleshooting.

Adds scheduling with notifications, selectable model tiers, workspace-level memory, and new tool integrations to Custom Agents.

Revamped Data API backend adding rate-limit headers, request IDs on responses, IP whitelisting, and gated Get User API access.

Adds bring-your-own-key PGP encryption for archived messages to S3 or SFTP, as an alternative to KMS encryption.

Surfaces trending items within a specific catalog attribute such as category or region, instead of only global trends across all users.

Revamps login so a failed SSO/IdP/account block on one workspace no longer locks users out of all workspaces; lets users choose a workspace before authenticating.

Adds native HTML formatting and key-value dynamic data variables to Connected Apps message content and routing.

Adds Deepgram AI Voice for automated, scaled voice outreach and surveys, via the Connected Channels add-on.

Integrates real-time event and ticketing data from AXS, Oztix, Ticketek, and Ticketmaster into campaign content at the moment of send.

Reliably shows a linked In-App message every time a user clicks the push it's attached to, inheriting the push campaign's audience and delivery controls.

Extends the Merlin AI Campaign Insight Agent to SMS with connector performance, spike/dip, and trigger-funnel diagnostics; requires CSM access if not already enabled.

APIs to programmatically create, update, and list Offerings, also exposed as tools within the MoEngage MCP server.

Syncs custom segments to Reddit to target communities and build lookalike ad audiences, via the Connected Segments add-on.

Centralizes S3 connection setup in the App Marketplace, adds cross-account role assumption auth, and allows exporting to a single folder.

Adds six free connectors (Superwall, Razorpay, NitroX, Xeno Loyalty, Xoxoday Loyalife, WooTag) bringing payments, loyalty, e-commerce, and contextual signals into campaigns.

Adds URL shortening and click tracking for SMS links built from personalization parameters, removing the need for custom Jinja workarounds.

Adds Telegram support for videos and photos with interactive CTAs, and native HTML for message formatting.

Adds Truecaller verified Caller ID, SMS, and post-call interaction screens.

Extends Custom Alerts beyond Behavior analytics to Funnels, Retention, and Session & Source, alerting on conversion counts, retention-day shifts, and source metrics.

Two-step catalog feed upload with preview, automatic column-to-attribute mapping, mandatory-field checks, and reusable saved mapping configurations.

Lets Flows Assist refine an AI-generated flow across multiple turns in one session, versioning each regeneration; available to Flows Assist MVP clients on DC-03.

Extends the early-access Campaign Insights Agent to Event-Triggered Email and Push campaigns with trigger-funnel summaries, pattern-finding, and diagnosis.

Simulator that runs a Decision Policy against a chosen or anonymous user to preview selected, eligible, and capped offerings, including score calculations.

Extends User Affinity segments with Teams support, object-type event attribute filters, and additional filter options for behavior-based audiences.

Merlin AI In-App Template Generator now accepts a reference design image (Figma, Photoshop, Sketch export) to generate a matching HTML template refinable with follow-up prompts.

Routes partner integration events (Segment, mParticle, Adobe CDP, file and warehouse imports) to the correct project within multi-app Portfolio workspaces.

Adds Amazon Ads and Microsoft Ads as audience destinations for activating segments in paid media.

Syncs multi-locale Adobe Experience Manager content fragments directly into MoEngage as email templates.

Push template delivering silent key-value data payloads to iOS and Android apps without showing a visible notification.

API to block or unblock a specific device from receiving push notifications, for fraud or device-loss scenarios.

Automatically creates or updates a workspace account from the identity provider on a member's first SSO login.

Adds Behamics, Adapty, and Zoho Landing as connected sources bringing intent, subscription, and lead data into profiles and journeys.

Marks each user's most recently logged-in device so sends can be restricted to it across Push, Inform, Flows, and APIs.

Adds server-side conversion API support for Meta, TikTok, Snapchat, and Microsoft Ads.

Aligns Flow performance stats to the configured App Timezone instead of GMT and extends real-time entry to Custom Segments, replacing a prior 3-hour refresh lag.

No-code Spin the Wheel and Scratch Card templates for On-Site Messaging, customizable in a visual editor for lead capture and coupon distribution.

Adds a live backend eligibility recheck for In-App and On-Site campaigns so a message is dropped and replaced if a user's attributes change mid-session.

Revamps WhatsApp analytics with total-vs-unique interaction metrics, a number/percent toggle, and a dedicated Click Analysis tab.

Adds bulk multi-locale/variation test sends, flexible send-via targeting, deeper personalization controls, and a granular test results page.

Extends Frequency Capping to inbound In-App and On-Site Messaging, limiting repetitive in-session messages by trigger type and tag.

Rewrites the personalization preview with a unified rendering engine, self-serve syntax/data error debugging, and multi-event validation.

Adobe Experience Manager integration that flows creative assets from AEM into MoEngage campaigns.

Paid add-on syncing MoEngage engagement data such as clicks and opens back to Adobe Experience Platform's CDP for real-time personalization.

Amazon Connect integration that triggers retention flows or satisfaction surveys the moment a support ticket closes.

Integration with Microsoft Dynamics 365 Customer Service that automatically suppresses promotional campaigns for users with open high-priority tickets.

Integration with Microsoft Dynamics 365 Sales to nurture prospects by pipeline stage and give sales visibility into marketing engagement.

Paid add-on that streams real-time lead intent signals to Microsoft Dynamics 365 Sales the moment a lead interacts with a campaign.

Kafka integration for streaming high-volume events into MoEngage in real time to trigger immediate, high-reliability campaigns.