Custom item types for non-product business data
Data hub custom item types model business data such as articles, locations, or hotel properties alongside products, and can publish to Marketing as general catalogs.
Entries on this page are generated by AI from vendor sources. How AI is used
Vendor: Bloomreach
BRBloomreach Engagement
Release history since12 Jan 2026
Latest change28 Oct 2026
Announced, not yet available0
In preview or beta now0
Retirements announced0
68 features and 68 dated states recorded · 100% of dates precise to the day · 1 monitored vendor source. Counts reflect how finely the vendor documents, not how much it ships. They include 7 features under review; the tiles and lifecycle summaries exclude them.
Timeline
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 202611 changes
Data hub contexts for store, region, and price-list variants
Data hub contexts tailor product data (prices, availability, assortment) per store, region, or price list in one item type, with context-specific overrides.
Loomi Connect external agent access
Loomi Connect will expose Bloomreach's analytics, search and marketing capabilities to external AI agents via connectors, webhooks, APIs and MCP, letting agents analyze data, build segments and launch campaigns.
GA 28 Oct 2026 under review
Separate tracking consent for email opens and clicks
Email tracking consent can require separate opt-in for opens and clicks, so click data still records when only click consent is given.
GA 14 Oct 2026
External segments from outside data sources
Imports customer segments defined outside the project, such as in a data warehouse, and lets you use them as audiences in campaigns and scenarios without rebuilding segment logic. Released between 14 and 19 October 2026; the recorded date is the start of that window.
6 minor updates Real-time triggers · Data ingestion · Deliverability & sender infrastructure…
- GA Catalog triggers for custom item type catalogs source General catalogs created from custom item types are now eligible for all 6 catalog trigger types in Marketing.
- GA Dynamic file-name matching for Data hub imports source Data hub imports from SFTP, Amazon S3, or Google Cloud Storage can match file names by regular expression instead of a fixed name, selecting the most recently modified or last alphabetical match.
- GA Simplified Microsoft SNDS integration setup source Signing up for the Microsoft SNDS deliverability integration is simpler because Bloomreach completes setup, and a read-only page lists connected IPs.
- GA React Native SDK 4.2.0 source React Native SDK 4.2.0 adds React Native 0.87 support, iOS UIScene lifecycle handling, cross-platform logger callbacks, and updates native Android and iOS SDKs to 5.4.0 and 5.0.0.
- GA UIScene lifecycle support in the React Native SDK (iOS) source The React Native SDK's iOS native layer supports the UIScene lifecycle via an ExponeaSceneHandler helper, required for apps built with the iOS 27 SDK.
- GA Native SDK log callbacks in the React Native SDK source The React Native SDK adds registerLoggerCallback and unregisterLoggerCallback to receive native Android SDK logs in JavaScript; Android only.
September 20265 changes
GA 30 Sep 2026
External brand asset connectors for campaigns
Marketers can connect Bynder or Contentful and insert approved brand assets directly into campaigns from Asset Manager or the image picker, without re-uploading files.
GA 30 Sep 2026
WhatsApp BSUID sender profiles
WhatsApp sender profiles support Meta's Business-Scoped User ID (BSUID) alongside phone number, so Bloomreach keeps reaching customers through WhatsApp's username rollout, falling back automatically.
3 minor updates SDKs
- GA Android SDK 5.4.0 source Android SDK 5.4.0 adds Exponea.inAppContentBlocksController for runtime prefetch, availability checks with deadlines, and targeted invalidation of in-app content blocks.
- GA iOS SDK 5.0.0 source iOS SDK 5.0.0 adds runtime control of in-app content blocks with prefetch and invalidation APIs, adopts the UIScene lifecycle for universal links, and raises the minimum iOS target to 15.0.
- GA Flutter SDK 3.0.0 source Flutter SDK 3.0.0 adds Data hub Stream integration with JWT-secured tracking and raises minimum Flutter, Dart and iOS version requirements.
August 20264 changes
Smart triggers for weblayers
Weblayers can now trigger on real-time engagement signals like time on page, scroll depth, section visibility, exit intent and return visits.
3 minor updates SDKs · Administration & access control
- GA Android SDK 5.3.0 source Android SDK 5.3.0 adds a LoggerCallback API to observe SDK logs.
- GA iOS SDK 4.3.0 source iOS SDK 4.3.0 adds a StaticInAppContentBlockView.load() method to refresh in-app content block placeholders on demand.
- GA Experiments editor access validation source The Experiments editor now validates user authorization before it opens, preventing unauthorized users from loading it.
July 202612 changes
Catalog change triggers
Catalog triggers start scenarios automatically on product changes like price drops, restocks, new arrivals or low inventory, targeting already-interested customers.
LINE messaging channel
LINE becomes a live mobile messaging channel, reaching customers in Japan, Taiwan and Thailand through LINE Official Accounts.
GA 22 Jul 2026
External deliverability data in email deliverability dashboard
Email deliverability dashboard now pulls in Google Postmaster Tools and Microsoft SNDS data, including spam rate, authentication pass rates and history.
GA 22 Jul 2026
SMS and omnichannel campaigns in Loomi Marketing Agent
Loomi Marketing Agent for campaigns can now build SMS-only or combined email-and-SMS omnichannel campaigns from plain-language requests.
GA 22 Jul 2026
Voucher codes in Loomi Marketing Agent campaigns
Loomi Marketing Agent for campaigns can add unique per-customer, shared, or existing voucher codes to the email campaigns it builds.
GA 8 Jul 2026
Loomi Marketing Agent immediate and scheduled send triggers
Loomi Marketing Agent for campaigns can now set up immediate and one-time scheduled sends from plain-language requests, alongside recurring sends.
GA 8 Jul 2026
WhatsApp carousel template messages
WhatsApp template messages now support carousels of up to 10 scrollable cards, available via Sinch and Infobip.
5 minor updates Deliverability & sender infrastructure · Monitoring & alerting · SDKs…
- GA Fixed outbound IPs for import/export integrations source Fixed outbound IP addresses now cover nearly all import and export integrations, including S3, Azure Blob, MSSQL, Snowflake, Databricks and SSH-tunnel SQL.
- GA Omniconnect usage limits and monitoring source Omniconnect's new architecture adds monthly processing limits with queuing above rate, tenant isolation, and usage visibility on the usage dashboard.
- GA Flutter SDK 2.7.0 source Flutter SDK 2.7.0 adds a regenerateDeviceIdOnAnonymize parameter to issue a new device ID on anonymize().
- GA PostgreSQL/Redshift import source for item collections source PostgreSQL and Redshift become direct import sources for Data hub item collections, with query or table mode and scheduled or on-demand runs.
- GA React Native SDK 4.0.0 source React Native SDK 4.0.0 adds Data hub Event Streams integration support with optional SDK auth token authorization.
June 20268 changes
Messages archive
Paid add-on that stores exact copies of sent emails and SMS for up to 2 years, accessible from customer profiles or the Data API.
Recommendations merchandising controls and unified tool
Recommendations becomes one cross-channel tool with UI-configurable dynamic filters, position pinning, multi-rule block lists and rule previews.
Loomi Marketing Agent
Loomi Marketing Agent builds marketing campaigns end-to-end from a natural-language prompt, choosing audience, content and channels. Generally available since 2 June 2026.
Announced 24 Jun 2026 under review
Loomi Conversational Agent reasoning engine
Conversational AI agent gains a new engine for multi-step reasoning and brand-governed tone in customer conversations.
Announced 24 Jun 2026 under review
Conversational Insights Dashboard
Self-serve dashboard surfacing ecommerce insights extracted from customer conversations handled by the Loomi Conversational Agent.
GA 10 Jun 2026
Mobile push delivery and device identity improvements
Push delivery no longer blocks on one invalid device token, tokens auto-refresh every 30 days, and a new flag regenerates device IDs on sign-out.
2 minor updates SDKs
- GA Android SDK 5.2.0 source Android SDK 5.2.0 regenerates the device ID on anonymize() and deprecates the requirePushAuthorization parameter.
- GA iOS SDK 4.2.0 source iOS SDK 4.2.0 adds a regenerateDeviceIdOnAnonymize option to issue a fresh device ID on sign-out.
May 20264 changes
Approval workflow for scenarios
Scenarios gain configurable approval workflows with up to 20 steps, three enforcement modes, and a full audit trail of approval actions.
3 minor updates APIs & extensibility · SDKs
- GA Imports API support for all import types source The Imports API now supports all import types except Copy & paste and File upload, closing a prior API coverage gap.
- GA Workspace-scoped imports via Imports API source A new endpoint starts workspace-scoped Snowflake, Databricks and Item Collections imports programmatically via a workspace API key.
- GA React Native SDK 3.1.0 source React Native SDK 3.1.0 adds an allowWebViewCookies configuration parameter to control cookie usage in Android WebViews.
April 20268 changes
API trigger capabilities
New API triggers let external signals start personalized scenario sends, with customer event filtering and pre-filtered audiences at up to 100 requests/second.
JWT authentication for event stream tracking
Event streams can now require JWT-signed customer IDs, events and properties, with workspace signing keys and Web/Mobile SDK support.
GA 7 Apr 2026
Automatic schema creation for General catalog imports
General catalog imports through Data hub now auto-create missing schema attributes as string fields from imported file columns.
GA 7 Apr 2026
Customizable prediction templates
Purchase, Churn and Optimal send time prediction templates now support custom prediction windows, target events, and per-channel send-time optimization.
4 minor updates SDKs · Dynamic content & personalization language
- GA Android SDK 5.0.0 source Android SDK 5.0.0 adds Data hub Event streams integration with optional SDK auth token authorization.
- GA Event-specific personalization in API triggers source Customer event filtered API trigger scenarios can now calculate parametrized aggregates from the specific triggering event.
- GA iOS SDK 4.0.0 source iOS SDK 4.0.0 adds Data hub Event streams integration with optional SDK auth token authorization.
- GA React Native SDK 3.0.0 source React Native SDK 3.0.0 is a TurboModules rewrite requiring React Native 0.82+ and the New Architecture, with breaking API changes.
March 20266 changes
GA 9 Mar 2026
Contextual personalization across all scenario channels
Contextual personalization now works across email, push, SMS, RCS, WhatsApp and in-app, with a Loomi-optimized default and custom goal events.
5 minor updates Privacy & data residency · SDKs · Web push…
- GA Customer anonymization bulk API traceability source The anonymize_bulk API now returns a bulk_id in its response so support can trace anonymization requests.
- GA Flutter SDK 2.5.0 source Flutter SDK 2.5.0 adds stopIntegration and clearLocalCustomerData lifecycle methods.
- GA React Native SDK 2.7.0 source React Native SDK 2.7.0 adds a requirePushAuthorization configuration parameter for Android push setup.
- Retired Legacy Safari push notifications (Safari 15 and earlier) source Push notification support for Safari 15 and earlier on macOS, based on Apple's deprecated pushPackage API, has been removed.
- GA Bot detection for SMS click events source Bot detection for SMS click events adds a new user agent signature, flagging matching clicks as bot traffic.
February 20266 changes
GA 23 Feb 2026
Manual import sources for item collections
Item collections can now be populated by uploading a local CSV/XML file or pasting content directly, without external file hosting.
GA 9 Feb 2026
Email campaign evaluation dashboard deliverability and link insights
Email campaign evaluation dashboard adds per-email deliverability comparisons, bounce diagnosis and top clicked links analysis.
GA 9 Feb 2026
List-attribute filtering for recommendations
Recommendation models can now filter results by multi-value product attributes such as tags, genres, promotions and regions.
3 minor updates SDKs · Data quality & contracts · Data ingestion…
- GA Android SDK 4.9.0 source Android SDK 4.9.0 raises the minimum supported Android version to API level 21.
- GA Item collections record validation and bulk field mapping source New Records view surfaces all fields across item collection records, and fields can be bulk-mapped to suggested attributes.
- GA Post-purchase events for Shopify integration source Shopify integration now tracks post-purchase order lifecycle events such as cancellations, refunds and fulfillments.
January 20264 changes
Event stream permissions
New allow/deny permission rules and credentials govern which identifiers, properties and event types public or private event streams accept.
GA 27 Jan 2026
CSP-compliant personalization
JavaScript SDK adds nonce-based authentication so weblayers, experiments and managed tags run on sites with strict Content Security Policy.
GA 27 Jan 2026
Item collections data transformation tools
Item collections add custom code-based expressions, variant aggregation methods, schema import/export, change review and configuration revert.
1 minor update Paid media audiences
- GA Adform first-party and MAID identifier support source Adform integration now supports first-party identifiers and Mobile Advertising IDs alongside cookie-based matching.
Activity & capability breakdown
Where features stand today
0 Announced
0 Preview
0 Beta
60 GA
1 Retired
Confirmed records only. 7 features under review excluded.
Activity per month
| Month | Changes |
|---|---|
| 2026-01 | 4 |
| 2026-02 | 6 |
| 2026-03 | 6 |
| 2026-04 | 8 |
| 2026-05 | 4 |
| 2026-06 | 8 |
| 2026-07 | 12 |
| 2026-08 | 4 |
| 2026-09 | 5 |
| 2026-10 | 11 |
Select a month to view its changes.
Recorded activity by capability area
Dated changes (feature states) per primary capability area and month, minor updates and records under review included. They show what the vendor documented, which depends on how finely it writes release notes: not investment, and not how complete the platform is.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | |
|---|---|---|---|---|---|---|---|---|---|---|
| Data | 2 | 3 | 1 | 1 | 4 | |||||
| Activation | 1 | |||||||||
| Orchestration | 1 | 1 | 1 | |||||||
| Decisioning | 1 | 1 | ||||||||
| Channels | 1 | 2 | 2 | 4 | 1 | 1 | 1 | |||
| Content | 1 | 1 | 1 | |||||||
| Analytics | 1 | 1 | ||||||||
| AI | 1 | 1 | 3 | 1 | ||||||
| Governance | 1 | 1 | 1 | 1 | 1 | |||||
| Platform | 1 | 2 | 3 | 3 | 2 | 3 | 3 | 3 | 3 |
Capabilities with the most recorded changes
SDKs (19) · Data ingestion (5) · Deliverability & sender infrastructure (4) · Autonomous agents (4) · Real-time triggers (3) · Data model & schemas (3) · Messaging apps (3) · Web & app personalization (2)
Links open this platform's whole-record timeline, including minor updates and all states. Capability timelines also include secondary classifications, so their totals can be higher than the primary-only counts above. Use All platforms in Timeline filters to explore the wider record.
Signals (1): partnerships, acquisitions, packaging
- 16 Sep 2026: Bloomreach renames the Engagement product to Marketing across the product UI; functionality and contracts are unchanged. ↗ Open signal →
Sources used: 1 monitored vendor source · announcements lane
Coverage measures the health of vendor sources monitored daily or weekly. Historical archives and the announcements lane are excluded.
| Source | Role / monitoring | Vendor rhythm | Last change seen | Reading |
|---|---|---|---|---|
| Changelog ↗documentation.bloomreach.com | Current releasesDaily | every 2 weeks | 28 Oct 2026 | HealthyRead timestamps for Changelog
|
| MarTech Watch (announcements) ↗andrea.veggiani.com | AnnouncementsDaily | weekly (Watch issue) | 7 Nov 2026 | HealthyRead timestamps for MarTech Watch (announcements)
|
-
documentation.bloomreach.com
Current releases
- Monitoring
- Daily
- Vendor rhythm
- every 2 weeks
- Last change seen
- 28 Oct 2026
Read timestamps for Changelog
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
-
andrea.veggiani.com
Announcements · excluded from coverage
- Monitoring
- Daily
- Vendor rhythm
- weekly (Watch issue)
- Last change seen
- 7 Nov 2026
Read timestamps for MarTech Watch (announcements)
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
Source schedules, health assessments, last attempts and successful reads. All platforms' sources · source policy