HSHubSpot Marketing Hub

HubSpot will automatically raise the minimum TLS version for HubSpot-hosted domains to TLS 1.2 on October 14, 2026.

A Leads tab centralizes leads from lead-gen ads with filters and alerts for form issues.

Approvers can request changes on emails, pages and blog posts, and approvals can now run in multiple stages.

Users can add their own instructions as named custom skills and run them by name in any Breeze conversation.

Breeze Assistant can import memories from ChatGPT, Claude and Gemini to personalize its responses.

Breeze Projects can now connect to Amplitude, Notion, Gong, Asana, Linear and G2 for project context.

From a Slack thread, Breeze can now update CRM records, enroll them in workflows, prep meetings and log calls.

CRM index pages can now be filtered by properties of associated objects, not just the object's own fields.

Admins can batch-test Customer Agent against sample questions and coach it, using no credits.

Customer Agent now transcribes WhatsApp voice notes and replies to them as it would typed messages.

A new overview tab reviews data health issues and lets admins create properties, objects and pipelines in one place.

Admins can describe the filter they want in plain language and Data Sync builds it automatically.

Marketers can view and apply Google's per-campaign ad recommendations directly inside HubSpot.

Broad OAuth scopes are replaced by precise, granular scopes, with a migration tool for existing apps.

Markets are now called ICPs, built from custom keywords or found automatically by Breeze Assistant.

Lead workflows can now rotate leads using Round Robin, Balanced or Random distribution and user availability.

Multi-Account Management can now connect accounts hosted in different regions for mirroring, copying and cross-account workflows.

Admins can now require passkeys as the only allowed login method for their account.

The HubSpot connector for ChatGPT is being expanded to create landing pages and analyze closed-won deals from inside ChatGPT.

Context Home will score how complete a tenant's business context is and surface where the gaps are.

Smart CRM is planned to update records automatically rather than relying solely on manual edits.

First-time AI credit purchasers get a default spend cap of 50% above monthly credits, with Pay-as-You-Go overage billing from 16 September; admins can set account, feature and action limits.

Admins can set tool-by-tool permissions for each connector used by agents and Breeze Assistant, with one-click write blocking and batch confirmation rules.

HubSpot automatically generates a brand voice from a company's website, content and best practices, adjustable or built from uploaded samples, applied across AI surfaces.

Google Drive, Calendar, Chat and Gmail can connect to Breeze so it can read data and take action using plain-language prompts, with per-connector admin approval.

Fathom, Xero, Box, Canva, Gong and Slack can now connect to Breeze Assistant and Agent Hub.

A new Churn Risk Buyer Intent signal flags at-risk customers from patterns across conversations, emails, calls and notes, citing the triggering conversations.

Customer Agent knowledge, actions, tone and handoffs can be configured per visitor audience segment, in private beta.

Auto-Setup creates, tests and deploys a Customer Agent using step-by-step guidance built from a portal's own Help Desk and Inbox conversations.

FAQ-style answers can be generated from resolved tickets with optional topic guardrails and PII scrubbing; each generated answer requires approval.

Platform updates now ship on a predictable bi-annual schedule each March and September, with date-versioned APIs supported for 18 months.

Legacy API versions and apps begin sunsetting in March and September 2027 as HubSpot moves to a bi-annual, date-versioned release schedule.

Segments can be created by describing an audience in plain language in Breeze Assistant or via Start with AI in the Segments app, reviewing suggested filters.

TikTok Smart+ Traffic ads can be created in HubSpot, with TikTok's AI generating and testing up to 50 creative variations, five text variants and three CTAs.

User-Level Apps act on behalf of an individual user and respect that user's own HubSpot permissions.

Starting with API version /2026-09/, HubSpot will enforce admin-configured validation rules on all CRM API write paths for creating or updating records.

Super Admins can approve apps, control who can install them, and restrict data permissions per app, including AI connectors.

Landing pages built in Claude Design using HubSpot context can be pushed into HubSpot as a draft to review and publish.

A searchable catalog of pre-built CRM, Workflow and Shopify actions replaces single-form setup, with Action Gaps surfacing missing config.

A HubSpot connector for Gemini brings HubSpot data into Gemini to generate content and insights, and act on it back in HubSpot.

HubSpot now supports configuring multiple identity providers for SSO within a single account, removing the one-IDP limit.

The HubSpot connector for Claude can create campaigns, associate assets, and access revenue and deal attribution data for specific campaigns.

The HubSpot connector for Claude gets read-only access to messages across Help Desk and Conversations Inboxes, including chat, email, WhatsApp, SMS and Messenger.

The HubSpot connector for Claude can build or update landing pages and access conversion, submission and view performance data for pages and blog posts.

The HubSpot connector for Claude can query leads to surface active prospects, lead status and sales journey position, including Partner Client access.

The HubSpot connector for Claude can create or edit marketing email drafts, configure send details and schedule, then report on how emails performed.

A centralized Data Model Management page lets admins create, edit, rename and delete custom objects and export properties and the object graph.

The Connected Apps page adds Overview, Insights and Settings tabs plus App Owner Management, warning before deactivating a user who owns an app.

Event-specific data such as product viewed or video watched can be used as personalization tokens in automated and workflow-triggered emails, with fallbacks.

Clicking the AI sparkle icon on a Customer Agent response in Help Desk opens a panel showing the agent's reasoning, sources and context.

A Health tab flags low fill-rate properties, duplicate labels and unused associations across properties, objects, pipelines and lifecycle stages.

Discover AI rules surfaces AI-suggested lead scoring rules with confidence levels across forms, page visits, email opens, enrollments and CTA clicks.

A Transactional SMS add-on SKU lets accounts send non-marketing or 1:1 SMS as a monthly add-on, including to contacts opted out of marketing SMS.

Marketing Studio lets marketers create, monitor and connect WhatsApp messages to campaigns from one place.

An AI Filing Agent in Account Cleanup suggests folder organization for unfiled workflows and applies suggestions in a few clicks.

A "Run Agent" workflow action triggers any Breeze AI agent and feeds its output back into automation for record updates or downstream actions.

Planned CRM index pages will show metrics, insights and smarter filtering inline with records, without building a separate report or dashboard.

HubSpot will surface a prioritized view of the day at login (overdue follow-ups, deals gone quiet, suggested next actions), as part of a redesign rolling out in stages.

Planned record views will surface recent activity and engagement trends automatically and recommend a next action, which Breeze can execute.

Deal object sync to Salesforce runs on the rebuilt v2 engine in beta, with the same de-duplication, owner-sync and error-handling improvements as other migrated objects.

Selective Sync for Salesforce gains much more filter flexibility on v2-migrated objects (custom objects, tickets and companies live; deals in beta; contacts planned), beyond the prior all-or-nothing filtering.

AutoCapture tracks clicks on buttons, links and interactive elements via the existing tracking code, promotable to verified events with 90 days of backfill.

Brand settings are reorganized into Brand Kit, Brand Voice and a new Brand Knowledge section covering products, competitors and ICP used to personalize AI content.

Live HubSpot deal, ticket and contact insights are accessible from within Microsoft 365 Copilot, fetched in real time and never indexed by Microsoft.

Breeze appears in global contact search results with a summary and suggested next actions, opening a pre-filled prompt when selected.

Breeze Projects can be shared with teammates with view, edit and manage permissions, with pre-configured templates and cross-session project memory.

Users can create custom Buyer Intent signals from plain-language descriptions, surfacing matching companies with cited sources for segments and workflows.

A Customer Agent dashboard page automatically surfaces a prioritized list of patterns in unresolved conversations, escalations and negative feedback.

Customer Agent now responds to inbound form submissions connected to a Help Desk or Inbox workspace with an automated reply email.

Admins write custom, testable trigger instructions in a rich text editor to control exactly when Customer Agent initiates lead qualification.

AI gibberish detection covers all text fields on form submissions, moving flagged entries to the Spam Submissions tool and deleting them after 90 days.

Knowledge Vaults support uploading and querying xlsx, csv, json and xml files, letting agents answer analytical questions from tabular data.

Segments display a predicted email engagement level of High, Medium, Low or Unknown based on historical contact engagement, visible before sending.

WhatsApp gets a dedicated Home in HubSpot with Messaging Management, Template Management, and a reporting suite covering delivery, clicks and opt-outs.

A selection of workflow actions now run across all workflow types on associated objects or custom data sources, such as adding contacts to a segment from a deal workflow.

Contact object sync to Salesforce, the largest and most complex object, is planned to migrate to the v2 engine, with an estimated beta targeted for Q4 2026.

Now Beta (Confirmed by 8 Jun 2026). Current summary: Deal object sync to Salesforce runs on the rebuilt v2 engine in beta, with the same de-duplication, owner-sync and error-handling improvements as other migrated objects.

Admins can set recurring policies that automatically remove stale Contacts, Deals, Leads and Projects, with 90-day recycle-bin recovery.

Breeze Assistant asks one focused clarifying question, with options or free text, before answering instead of a wall of upfront questions.

Breeze Assistant builds charts from natural-language requests, blending CRM and external data with configurable axes, series and annotations.

Breeze surfaces summaries of companies, contacts and deals with suggested talking points ahead of meetings in the mobile calendar widget.

The HubSpot mobile app lets users attach PDFs, images and documents to Breeze conversations to summarize, extract insights, or draft replies.

The HubSpot connector for ChatGPT adds campaigns and campaign metrics, landing pages, website pages, blog posts, team memberships and user roles.

Visiting an unrecognized company website surfaces enriched company data in the Chrome extension sidebar and auto-fills the Add Company form.

The HubSpot connector for Claude uses SQL-based retrieval to run aggregations, joins and complex filters across CRM objects and return results.

Organizations can configure a distinct Customer Agent per brand in one portal, each with its own identity, voice, knowledge and routing.

Admins write plain-language guidelines for when Customer Agent hands off to a human instead of maintaining keyword lists, using ready-made templates.

Workflows can trigger on 1:1 email object events, such as email creation, for internal automation around email records.

Adding a public URL as a Customer Agent knowledge source can auto-crawl up to 5,000 linked pages weekly, with path-level include and exclude controls.

The Tasks app is rebuilt on the CRM framework with table, board and Gantt views, richer filtering, and a customizable Task Pipeline with stages.

HubSpot Inbox or Help Desk can run alongside the WhatsApp Business app on the same number, syncing messages with 180-day backfill.

Content Actions will let users act on an AEO visibility-gap recommendation directly within the same workflow, without exporting to another tool.

Connected TikTok ad accounts show performance in Ads, attribute contacts and deals, sync HubSpot audiences, and manage pixels.

Super admins get an in-app toggle controlling whether account data is used for HubSpot's AI model training; Sensitive Data accounts are auto-opted out.

A "Create report with AI" option on the Reporting page opens Breeze Assistant in a side panel to build a single-object report from a plain-language description.

Breeze Agents can use MCP servers for G2, Linear, Gong and Amplitude to research software, manage issues, analyze calls, and query product analytics via plain-language prompts.

Breeze Assistant drafts or replies to one-to-one emails using CRM data, prior threads, and templates, inserting a ready-to-send message into the CRM composer.

Buyer Intent converts unstructured conversational insights, like budget and deal timing from calls, emails and notes, into actionable company-level signals.

Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.

A Leads tab in Customer Agent Insights shows conversations, conversion rate, and the mix of qualified, partially qualified, and not qualified leads, with drill-through to chats.

A G2 MCP connector feeds live G2 buyer intent and review data into Breeze Agents so reps see what prospects are researching and evaluating.

New Analyze views report on groups of campaigns at once, by folder, bulk-select, or filter, including attributed contacts and revenue across related efforts.

Super admins can restore property values changed in the last 14 days, up to 20 versions per record (45 for contacts), across objects without exports and imports.

Company object sync to Salesforce now runs on the rebuilt v2 engine, adding de-duplication on any field, owner field sync, unique-ID matching, inclusion lists, and fewer, faster-resolved sync errors.

Smart Transfer can migrate email templates from Pardot, Marketo, ActiveCampaign and Mailchimp so they can be rebuilt in Marketing Hub with AI Email Template Upload.

Breeze Assistant answers Loop Marketing questions, walking users through defining an ideal customer, brand positioning, and campaign briefs.

Admins can choose whether enrichment fills only empty fields, overwrites existing values, or maps enriched data to custom properties.

Agent configuration adds separate read/write toggles per CRM tool, with an optional human approval step before a write action executes.

Now GA (Apr 2026). Current summary: A "Create report with AI" option on the Reporting page opens Breeze Assistant in a side panel to build a single-object report from a plain-language description.

Breeze Assistant answers reporting questions that span multiple CRM objects, writing a unified query and returning a structured answer in chat.

Customer Agent can now read and respond to images customers attach mid-conversation instead of only receiving them.

The workflow editor keeps a revision history showing who changed what and when, with a one-click revert to any earlier version.

Breeze Assistant prompts support @Mentions of CRM records, saved reusable prompts with placeholders, categorized suggestions, and a prompt library of HubSpot-created prompts and prompts shared across the team.

Buyer Intent's Company News signals add Industry Recognition, Office Closure, Physical Expansion and Regulatory Approval, surfaced on company timelines and usable in workflows and scoring.

Now GA (Apr 2026). Current summary: Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.

The Custom Report Builder adds Forms, Form Submissions, and Form Analytics as sources, combinable with Contacts and Companies for form-performance reports.

Health Score rules natively support "and" logic across cross-property fit criteria or event-specific engagement criteria, awarding points only when both are met.

The Personalization app extends audience-specific Variants to website pages, not just landing pages and CTAs, with manual or AI-assisted setup.

The Social Analyze tab is redesigned with curated reports grouped by brand, engagement, lead, and content goals, filterable by account and network.

Admins can define default property values that auto-populate on record creation across manual entry, workflows, and APIs.

Toggle-based rules automatically start or stop buyer intent tracking for companies based on target account status, lifecycle stage, or segment membership.