Probabilistic profile matching
Will merge likely duplicate profiles based on shared emails, phone numbers and similar names, keeping segments and reporting accurate without exports or custom code.
Entries on this page are generated by AI from vendor sources. How AI is used
Data quality & contracts
Validating incoming data against expectations and surfacing data errors.
| Month | Changes |
|---|---|
| 2026-01 | 3 |
| 2026-02 | 1 |
| 2026-03 | 2 |
| 2026-04 | 1 |
| 2026-05 | 3 |
| 2026-06 | 6 |
| 2026-07 | 3 |
| 2026-08 | 3 |
| 2026-09 | 8 |
| 2026-10 | 7 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20267 changes
Data model overview tab
A new overview tab reviews data health issues and lets admins create properties, objects and pipelines in one place.
MoEngage 1 minor update Data quality & contracts
- GA Row-level failure reasons for file imports source Adds the reason each row failed or was skipped to the downloadable user import error report.
Tealium 1 minor update Data quality & contracts
- GA Event Specifications required-attribute validation source Event Specifications must include at least one required attribute to save; existing specs without one still work until edited.
HubSpot 3 minor updates Data quality & contracts
- GA Date validation rules including today source 'Any future date' and 'Past dates only' property validation rules can now include today's date.
- GA Duplicate table filters and columns source The duplicates table now supports filtering and custom columns like standard CRM index pages.
- GA Forms Spam insights tab source A new Spam tab on forms reports submission spam severity and top spam categories.
September 20268 changes
Connector action delivery requirements
Connector action configuration has a Delivery Requirements tab listing required fields by section, with a toggle and a skip-or-fail choice for unmet requirements.
Audience Builder field validation
Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.
Data validation skills in CX Enterprise Coworker
A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.
Audience Builder field validation
Now GA (22 Sep 2026). Current summary: Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.
Data validation skills in CX Enterprise Coworker
Now GA (22 Sep 2026). Current summary: A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.
SFMC Engagement 1 minor update Data ingestion
- GA Stale-data prevention for Import API jobs source Import API jobs now include checks to prevent importing stale data.
Tealium 1 minor update Data quality & contracts
- GA Event Specifications data type and value validation source Event spec validation now checks attribute data type and value rules, with a new Warn status for optional attributes that fail validation.
HubSpot 1 minor update Data quality & contracts
- GA Global email domain blocking for forms source Up to 1,000 email domains, including known free-email providers, can be blocked portal-wide across every form, alongside existing per-form blocking.
August 20263 changes
Admin-configured validation enforcement on CRM API writes
Starting with API version /2026-09/, HubSpot will enforce admin-configured validation rules on all CRM API write paths for creating or updating records.
HubSpot 2 minor updates Data quality & contracts
- GA Increased duplicate pair limits source Duplicate pair limits are increased across all plans, up to 100,000 pairs per object.
- GA Multi-object import duplicate detection source Multi-object imports now detect and deduplicate identical rows, reducing unwanted duplicate associations.
July 20263 changes
Data model health check
A Health tab flags low fill-rate properties, duplicate labels and unused associations across properties, objects, pipelines and lifecycle stages.
HubSpot 2 minor updates Agent interoperability · Data quality & contracts
- GA Conditional property rule enforcement for connector writes source When an agent creates or updates a record via the MCP server, it now respects configured conditional field logic and pipeline stage validations.
- GA Duplicate similarity score source A duplicate similarity score column shows how closely matched each duplicate pair is, filterable with default thresholds of 30% for contacts and 80% for companies.
June 20266 changes
AI-powered data validation in AI Assistant
AI Assistant, powered by Agent Orchestrator, scans AEP datasets to flag data quality issues and suggest fixes.
Format validation for batch profile ingestion event IDs
Rejects Experience Event records with restricted characters in the _id field at ingestion, without failing the rest of the batch.
Schema relationship cardinality validation
The schema page flags misconfigured related models by checking join key cardinality and warning on incorrect relationship settings.
AI gibberish detection for form submissions
AI gibberish detection covers all text fields on form submissions, moving flagged entries to the Spam Submissions tool and deleting them after 90 days.
HubSpot 2 minor updates Data quality & contracts · Administration & access control
- GA Merge preview for duplicate records source Users with custom duplicate detection rules can preview a merge before executing it, reviewing the full duplicate group and property overrides.
- GA Expanded user import fields source User import now supports teams, seats, managers, job titles and custom user properties, with validation that flags errors before import completes.
May 20263 changes
Klaviyo 2 minor updates Data quality & contracts
- GA Connection and command-level error logs for data warehouse import source In-product logs now surface connection- and command-level errors for data warehouse imports, covering permissions, schema, firewall and timeout issues.
- GA Row-level error reports for data warehouse import source Data warehouse import now offers downloadable row-level error reports and clearer run statuses.
HubSpot 1 minor update Data model & schemas
- GA New operators for CRM conditional property logic source Conditional property logic adds "is known," "any of," "not equal to" and "is none of" operators for more flexible CRM data quality rules.
April 20261 change
Klaviyo 1 minor update Data quality & contracts
- GA Error reporting for SFTP and list imports source Detailed error reports can now be downloaded for SFTP uploads and list imports to identify skipped rows.
March 20262 changes
Event Specifications
Lets teams define and manage event specifications to keep data clean and consistent across audiences, CAPI endpoints, analytics and AI workflows.
CSV pre-import validation and error reporting
CSV user imports can be validated before running, producing a downloadable report of rows that will fail or partly succeed.
February 20261 change
Bloomreach 1 minor update Data quality & contracts
- GA Item collections record validation and bulk field mapping source New Records view surfaces all fields across item collection records, and fields can be bulk-mapped to suggested attributes.
January 20263 changes
Real-time audience validation checks
Experience Platform now runs built-in real-time checks on audience definitions for accuracy, stability and scalability while you build them.
HubSpot 2 minor updates Data model & schemas · Data quality & contracts
- Beta Bulk review and cleanup of record associations source Selecting up to 100 records surfaces all of their associations in one view for bulk review and removal of incorrect links.
- GA Automatic date format detection on import source Imports automatically detect date property formatting from the file instead of defaulting to portal settings.