SNSalesforce Marketing Cloud Next

Conversation Insights will show combined reply and escalation metrics for two-way campaign conversations across Email, SMS, WhatsApp and RCS.

Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.

Now GA (15 Oct 2026). Current summary: Marketing Cloud Next now supports sharing one WhatsApp phone number across Salesforce and another provider under Meta's account model update.

Marketing Planning and Operations will let marketers connect campaigns to the programs and goals they support and roll campaign results up into program goals; planned from late October 2026.

Salesforce Go will offer guided discovery and setup of Marketing Planning and Operations, with feature-usage tracking, from one place in Setup; planned from late October 2026.

Marketing Cloud Next lets marketers reuse AI-generated agentic content blocks across email, SMS, MMS, and RCS messages.

Preview and test personalized content as list, individual or campaign recipients across email, SMS, WhatsApp, mobile app and RCS, rolled out by channel in phases in October and November 2026.

New Bulk API endpoints load and query Marketing Object data at scale.

Marketing Object schema changes can be tested in a sandbox and deployed to production with change sets; schemas replicate from production when a sandbox is refreshed.

Build a Marketing Object's schema from scratch instead of only from templates.

Marketing Cloud Next will tag tracked links in its messaging channels with UTM and custom parameters set per business unit, content record or link, with fallback values; planned for November 2026.

Developer APIs gain newly supported AMPscript and Handlebars personalization functions.

Shows content and performance metrics for a campaign directly on the campaign record.

Centralizes setup of web tracking and the consent banner in one place.

Create and clone marketing lists directly from a campaign workflow without leaving it.

Compliance BCC archives a copy of every outbound marketing email for regulatory recordkeeping.

Forms can show or hide dependent fields dynamically based on a user's prior input.

REST Connect API creates, manages and searches CMS content across channels programmatically.

Record-triggered flows can automatically update a contact's consent data.

Tracks impressions by region for individual content blocks to measure their performance.

Marketers get quick access to custom flow templates directly from a campaign record.

Planned: build landing pages and forms from custom HTML for full design control; withdrawn from the Winter '27 notes as not ready.

Configure a default automated reply for inbound SMS and WhatsApp messages that match no keyword.

Non-marketing users can personalize and send distributed marketing messages to many recipients at once.

Set required phrases and character limits that distributed marketing and alert content must meet.

Speeds up delivery of approved email templates to non-marketing users for distributed sending.

Archives copies of high-volume sent marketing emails in the customer's own Microsoft Azure cloud storage with Data 360, where they can be queried and retrieved on the customer's schedule.

Provides step-by-step guidance to diagnose and fix email deliverability problems.

Continuously monitors email deliverability health and automatically alerts marketers to issues.

Connections from forms and landing pages to more data sources, listed in the Winter '27 notes and withdrawn by Salesforce in October 2026 because the feature was not ready yet.

Handlebars and AMPscript personalization for landing pages, listed in the Winter '27 notes and withdrawn by Salesforce in October 2026 because the feature was not ready yet.

Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

Mobile push performance metrics now appear in the content performance dashboard.

Extends Marketing Cloud Next access to users on the Platform Plus license.

Edit the destination of a tracked link in an email after it has already been sent.

Preference pages per channel can be linked to specific messages, show a chosen set of subscriptions and use custom button text and styles.

Expands RCS messaging channel support and tooling for richer mobile messages.

Retail trigger notifies shoppers when new products arrive in a category they frequently buy from.

New configuration options let retail marketers target triggered journeys more precisely.

Build a personalization rule once and reuse it across email, SMS and other channels.

Marketers can capture custom values, such as coupon codes, at the moment a message sends and use them later as report filters, segment criteria, or export fields.

Extends Salesforce Go setup: the whole Marketing Cloud configuration, including app install, data streams, prerequisites and Identity Resolution, runs from the Initial Setup page, with filters by channel, Einstein, optimization or analytics.

Filters bot-generated clicks from SMS link reports for more accurate click-rate measurement.

View SMS flow and engagement performance metrics directly inside Flow Builder.

Deliver a unique coupon code to each recipient within marketing messages.

Recommenders suggest the best-performing image to use when building email content.

Completion actions automatically create follow-up tasks when a campaign or flow step finishes.

Easier UI to add new fields and individual records to a Marketing Object.

The Sales Data Kit can now be managed independently of other data configuration.

Actionable lists let marketers target specific people directly, bypassing complex segment logic.

Campaign Creation and Journey Decisioning agent templates are available in the new Agentforce Builder low-code canvas using Agent Script; existing deployments must be redeployed manually.

New Agentforce and flow templates accelerate building and managing marketing campaigns.

Marketing Cloud Next automatically tracks and attributes inbound WhatsApp conversations to Meta Click-to-WhatsApp ads, streaming referral data into Data 360.

Marketers can make content from one business unit available to others as admins manage a growing organization.

Custom-built triggers fire marketing actions from key user behaviors and events to boost conversions.

Enhancements to Distributed Marketing and Alerts help maintain consistent tone, voice and brand.

Marketers can upload DLT-registered templates required to send SMS messages to recipients in India.

Contact and Account data can fill the From and Reply-To addresses through merge fields, so emails appear to come from the account owner or sales rep; sender domains must first be verified under Authorized Email Domains.

Stores copies of sent marketing emails in Salesforce's standard EmailMessage object for business and compliance needs; archiving is enabled in Unified Messaging setup and archives can be exported with the Archive app.

Emails can be personalized from two new data sources: live Salesforce Objects such as Cases or Leads, and custom content variables mapped to any Salesforce Flow data source, including MuleSoft and HTTP connectors.

An out-of-the-box flow template with guided setup makes it easier to create signup forms for marketing channels.

Landing page templates can preconfigure rule-based dynamic content and cross-object merge fields, linking variations across components, including locked ones.

Forms can conditionally show or hide fields based on a visitor's known attributes, avoiding redundant questions while enriching profiles on repeat visits.

Adds rich MMS messaging to increase subscriber engagement alongside SMS and RCS.

Salesforce Go gathers Marketing Cloud Next feature discovery and setup in one place, with an Initial Setup card for foundational tasks and per-channel feature cards with guided steps and progress tracking.

Adds collaborative Slack integration to improve teamwork while building and managing campaigns.

The Subscriptions dashboard in Marketing Performance tracks Email, SMS and WhatsApp opt-in and opt-out rates and acquisition trends, filterable by subscription type.

Sales reps will see a Unified Engagement History dashboard on Opportunity records with related contacts' email, form and page-view engagement; Salesforce says it comes later in Summer '26.

Reach WhatsApp recipients by business-scoped username when a phone number isn't available.

Marketers can control WhatsApp subscriber consent in an external system and send messages without configuring a Communication Subscription, skipping internal checks.

Marketers in India can send integrated payment links directly within WhatsApp chats.

The Customizable Preference Page feature lets marketers design distinct, branded preference pages per channel, with an option to set a default page for communications.

Marketers can define custom mobile app events for clicks, screen views or purchases and stream them via the unified SDK into Data 360 or Flow Builder.

Marketers can send in-app messages, including Banner, Modal, Full Screen and a Push Primer type that prompts users to enable push notifications, built for use in flows.

Agentforce Campaign Experience adds grounding, branding, content refinement and previews, turning one-way email broadcasts into two-way conversations.

Adds dynamic-content personalization for landing pages and forms, and lets marketers build branded preference pages.

Adds extensions, preconfigured templates and reusable content blocks to speed up building marketing content.

Designer-developers can use Handlebars in Code View to add conditional logic or lookups to emails, converting existing emails to code with syntax validation.

Emails can pull Data 360 segment data, Apex class data such as full order collections, and lookup data graphs for product catalogs to power deeper personalization.

Email sends are automatically assigned dedicated sending IPs that are monitored and rebalanced across shared and dedicated pools based on volume and delivery trends.

Now GA (Sep 2026). Current summary: Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

Unified dashboards for in-app messages and push notifications track mobile app campaign delivery rates, dismissals and CTA clicks, with a filter for iOS or Android.

Marketers can share email templates, with locked and unlocked components, with sales reps and other non-marketing users through a flow-based, ready-to-use email composer.

Adds new SMS capabilities including UTM link tracking to measure SMS campaign performance.

Adds smarter engagement tools enabling two-way email conversations in Marketing Cloud Next.