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Goal-driven marketing programs

Announced since week of 5 Oct 2026 major under review

Marketing Planning and Operations will let teams build marketing programs at each level of a planning hierarchy, with program goals whose results roll up automatically; planned from late October 2026.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for Announced · week of 5 Oct 2026
Platform
Salesforce Marketing Cloud Next
Capability
Campaigns · Orchestration
Vendor's name
Execute Diverse Strategies with Goal-Driven Marketing Programs
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. Announcedweek of 5 Oct 2026 Expected Oct 2026 · not confirmed yet
    First recorded 10 Oct 2026 · vendor release notes · help.salesforce.com ↗

Record corrections 3

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Marketing Cloud Next Advanced lets marketers build Marketing Programs that align campaigns to goals, which cascade and roll up across the hierarchy.

    After: Marketing Planning and Operations will let teams build marketing programs at each level of a planning hierarchy, with program goals whose results roll up automatically; planned from late October 2026.

    Summary rewritten to describe the corrected state. Evidence: help.salesforce.com ↗

  2. Promised date

    Promised date: none → Oct 2026

    Added to the notes the week of October 5, 2026, but the note says "This functionality is available starting in late October 2026." It is an announcement with a promised date, not GA. Evidence: help.salesforce.com ↗

  3. Lifecycle state

    Lifecycle state: GA · week of 5 Oct 2026 → Announced · week of 5 Oct 2026

    Added to the notes the week of October 5, 2026, but the note says "This functionality is available starting in late October 2026." It is an announcement with a promised date, not GA. Evidence: help.salesforce.com ↗

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