EPAdobe Experience Platform (incl. Real-Time CDP)

Coworker Chat skill detects spikes and drops in ingestion, segmentation and destination metrics, reviews flow health and failed jobs; in limited availability.

Coworker Chat summarizes notifications, surfaces action items, and lets users open, mark read/unread or set reminders, with Slack delivery when connected.

Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.

CX Enterprise Coworker will let users run read-only SQL queries or build audiences conversationally, using Data Distiller compute hours.

Relational schemas will be able to link to primary identity fields and other supported fields in standard schemas, without segmentation enablement.

Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

Audience Portal can show each audience's activated destinations, including destination type, schedule, and recent flow-run status.

Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.

Batch capacity view to monitor and manage on-demand runs, scheduled runs, and batch audience counts.

Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.

A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.

Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

HubSpot source ingestion moves to an updated V2 connector.

Privacy Service supports privacy requests under India's Digital Personal Data Protection Act, selectable in the UI or API.

The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.

Sandboxes can hold up to 10,000 audiences, available to customers with access to Flexible Batch Schedules.

Sandbox Tooling can migrate schemas, datasets and other objects from a source sandbox to multiple target sandboxes in a single workflow.

Health checks add 32 new checks plus two new categories, Sources and Profile, alongside existing schema, identity, destination and ingestion checks.

Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.

The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.

Now GA (22 Sep 2026). Current summary: Audience Builder validates field compatibility with the selected evaluation method and flags incompatible fields before save or publish.

LiveRamp Distribution, FreeWheel, and Snowflake Batch destinations will gain audience-level reporting, in addition to existing dataflow run-level reporting.

Now GA (22 Sep 2026). Current summary: Azure Event Hubs and Azure Blob Storage destinations can authenticate via a Microsoft Entra ID service principal, alongside existing key-based authentication.

Now GA (22 Sep 2026). Current summary: Conversational skills in CX Enterprise Coworker identify high-storage datasets, assess retention changes, and review dataset configuration and storage metrics.

Now GA (22 Sep 2026). Current summary: A conversational skill in CX Enterprise Coworker runs statistical and semantic validations on datasets and fields to surface data quality issues via chat.

Now Preview (22 Sep 2026). Current summary: Flexible Batch Schedules let you evaluate audiences on demand using user-defined schedules instead of fixed batch windows.

Now GA (22 Sep 2026). Current summary: HubSpot source ingestion moves to an updated V2 connector.

Now GA (22 Sep 2026). Current summary: Privacy Service supports privacy requests under India's Digital Personal Data Protection Act, selectable in the UI or API.

Now GA (22 Sep 2026). Current summary: The Job Schedules timeline now includes scheduled batch Adobe Journey Optimizer campaign runs, filterable by recurrence, channel and type, with delivery detail.

Now GA (22 Sep 2026). Current summary: Sandbox Tooling can migrate schemas, datasets and other objects from a source sandbox to multiple target sandboxes in a single workflow.

Now GA (22 Sep 2026). Current summary: Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.

Now GA (22 Sep 2026). Current summary: The Salesforce CRM destination adds OAuth 2 Client Credentials authentication alongside the existing Password Grant flow.

The external audiences endpoint now supports uploading B2B account audiences directly into Experience Platform.

Real-Time CDP B2B Edition now supports time-series relational schemas in custom objects for segmentation.

Batch ingestion limits raised to 25,000 files and up to 1 TB per batch, with clearer errors when batches exceed limits.

Braze source connector, previously in beta, is now generally available for ingesting marketing automation data.

Capillary loyalty source connector, previously in beta, is now generally available.

Didomi consent source connector, previously in beta, is now generally available for ingesting consent data.

New private beta triggers an immediate resend of an audience's full membership to select streaming destinations, gated via Adobe representative.

Rainfocus analytics source connector, previously in beta, is now generally available.

Relay marketing automation source connector, previously in beta, is now generally available.

New beta lets you trigger audience evaluation for a specific audience on demand, without waiting for a scheduled run.

Shopify Streaming ecommerce source connector, previously in beta, is now generally available.

New beta Talon.One source connector ingests loyalty transactions and streaming events, in both batch and near-real-time modes.

New ZoomInfo Account Audiences destination activates account-level audiences for account-based marketing use cases.

New Adhese destination exports audiences as files to Adhese's cloud storage for targeted ad delivery on publisher inventory.

Incremental dataset exports to destinations can now be scheduled hourly for fresher data delivery.

New toggle limits exported segment membership data to only mapped audiences for HTTP API, Amazon Kinesis, and Azure Event Hubs destinations.

Kevel destination now supports mapping a profile attribute to the incrementality testing group field for exported records.

New Meta Ads source connector lets customers configure the full Meta Ads ingestion workflow in the Sources UI.

New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.

The original Amazon Ads destination card is deprecated in favor of the renamed Amazon Ads (formerly v2); hidden end of July 2026.

Lets Audience Composition splits keep the same profile in the same bucket across evaluations, instead of only random splits.

Routes exports to Azure Blob Storage, ADLS Gen2 and Event Hubs over private network links instead of the public internet.

Rejects Experience Event records with restricted characters in the _id field at ingestion, without failing the rest of the batch.

Lets customers export array fields, whole or per-field, as enrichment attribute columns to cloud storage destinations.

Now GA (27 Oct 2026). Current summary: Lets admins enable or disable attribute-change and identity-change export triggers per dataflow; segmentation-change triggers always stay on.

Two new health checks flag sandboxes missing pseudonymous profile TTL policy or automatic expiration on event datasets.

Flags three scheduling anti-patterns automatically and adds a calendar view to the last-7-days lookback in Job Schedules.

LAVA loyalty source connector, previously in beta, is now generally available.

Adds metadata, filtering, user-defined tags/folders and inline actions to the XDM schema browse page.

Adds HMAC-based authentication, in both the UI and API, for the Shopify Streaming source connector.

Adds a Private Link Enabled selector for Snowflake Streaming and Batch destinations to support private-only inbound accounts.

Disables source dataflows automatically after 30 consecutive days of failure, requiring manual review before re-enabling.

Modernizes the Sources dataflow inventory with search, filtering, tags, folders, resizable columns and contextual actions.

Changes field names, date formats and structure of the profile system jobs API response, a breaking change for integrations.

Adds Roku, Samsung Ads, The Trade Desk (1st Party), Warner Bros. Discovery and Yahoo as supported destinations via Acxiom Audience Connection.

Gives all customers a baseline of 50 Audience Compositions and adds chained activation and audience enrichment improvements.

After the B2B CDP architecture upgrade, account audiences no longer directly use experience events; a people audience must be built first.

Supports custom objects with one-to-many relationships for B2B CDP segmentation use cases.

Adds a List function to computed attributes that returns an array of values from qualifying events in a single dataset.

Lets custom upload, look-alike, federated and cross-app audiences (not only Segmentation Service audiences) activate to the Criteo destination.

An expressActivation flag speeds delivery of external audience membership data to batch destinations on subsequent activations.

Now GA (16 Jun 2026). Current summary: LAVA loyalty source connector, previously in beta, is now generally available.

Acxiom Audience Connection destination, enhancing audiences with Acxiom Real ID for activation across ad platforms, is now generally available.

Acxiom Real ID Audience Connection destination, activating audiences using Acxiom Real ID as the match key, is now generally available.

New Amazon Ads v2 destination connects to Ads Data Manager with expanded identity types and cross-product data sharing.

Now GA (28 Jul 2026). Current summary: New beta Microsoft Ads Customer Match destination for email-based audience matching on Microsoft Advertising, access via account manager.

Admins can now view and end active Query Service sessions from the Admin tab to reclaim idle session capacity.

New beta Reddit Custom Audience destination to send Experience Platform audiences to Reddit Ads.

New Rokt destination connects audiences to Rokt's real-time decisioning for targeting, suppression and personalization.

Salesforce source connections now support SOQL row-level filters to restrict which records are ingested into Experience Platform.

Express Copy lets users copy sandbox objects, including auto-detected dependent objects, to a target sandbox in one action.

Now GA (18 Aug 2026). Current summary: New beta Talon.One source connector ingests loyalty transactions and streaming events, in both batch and near-real-time modes.

New Adobe Advertising DSP connection adds support for additional identities, including exporting cookie-based identities, beyond the legacy connection.

Capacity now shows and manages guardrails related to edge segmentation throughput usage.

Change Data Capture is now supported for the Marketo Engage, Microsoft Dynamics, and Salesforce CRM sources.

Real-time monitoring for edge datastreams adds visibility into throughput and other metrics.

Export file now (UI) and the ad-hoc activation API now support external audiences, such as custom upload, look-alike, federated, and cross-app audiences, for batch file-based destinations.

The Trade Desk CRM, Criteo, and Pinterest destinations can now activate external audiences, including custom upload, look-alike, federated, and cross-app audiences.

New FreeWheel destination sends Real-Time CDP audiences as daily batch files for CTV, video, and display targeting; access requires contacting your Adobe account team.

HTTP API destinations can now authenticate with OAuth 2 when the token endpoint requires mutual TLS (mTLS).

New API lets you delete identities across one, multiple, or all datasets in a single request, optionally restricting deletion to profile services only.

New V2 table structure for Snowflake Batch adds separate audience name and audience origin columns; new destination connections get both the V2 and the original table structures.

XDM entities gain inline action menus and support for deleting schemas, classes, field groups, and data types not used by datasets or enabled for Profile.

Adds Slack as a delivery channel for customer-facing event alerts, configured via the Alerts tab.

The Databricks source connector now supports connecting through Unity Catalog.

Once a schema has a dataset, breaking edits such as field renames, deletions, type or class changes are blocked; additive changes remain allowed.

Audiences created via the Segmentation API or Audience Agent can now be edited in Segment Builder, except time-series audiences.

Select customers get complimentary trial access to Adobe Experience Platform Agents via the AI Assistant interface, respecting existing access controls.

Experience Platform now runs built-in real-time checks on audience definitions for accuracy, stability and scalability while you build them.

All users can now edit existing destinations and their marketing actions, previously available only to a limited set of users.

The entity lookup API for experience events is deprecated for Real-Time CDP Prime customers to align with licensing; Ultimate customers can request re-enablement.

New destination connector exports audiences from Experience Platform to Index Exchange's programmatic advertising platform.

New streaming destination connector activates audiences into Kevel's UserDB and Segment Management APIs for retail media targeting.

New Oracle Eloqua V2 source connector replaces the deprecated one with improved reliability; existing connections must migrate.

Users can track job-level progress percentage and checkpoints for batch Profile ingestion dataflow runs; from May 2026 the monitoring dashboard also shows job initiation and queued time.

Profile viewer combines attributes, events and AI-generated insights like propensity scores in one refreshed, card-based browsable view.

New Salesforce Marketing Cloud V2 source connector replaces the deprecated one with improved performance and capabilities.

The Trade Desk - CRM destination can now activate hashed or unhashed E.164 phone numbers alongside email addresses.