JOAdobe Journey Optimizer

Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.

Personalized optimization AI models can score decision items using up to 50 profile attributes and 20 context attributes; limited to select organizations.

In limited availability, lets admins define up to 10 custom business fields per entity for Action campaigns, journeys and orchestrated campaigns, recorded in dedicated datasets.

Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.

Five journey alerts, in limited availability, flag message bounce and delivery-error rates and event delays from exceeded throughput guardrails, plus Read Audience export start/complete notifications.

From name, Reply-To and other email header settings can be overridden at the journey or campaign action level, without a separate channel configuration.

A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.

Customers with the High Throughput add-on can self-serve create High Throughput IP pools and channel configurations for email and push, without requesting manual setup.

CX Coworker returns read-only, profile-level execution data for published journeys: node entry counts, branch splits, errors and per-profile paths.

Adobe CX Enterprise Coworker audits the journey inventory for naming issues, stale or oversized journeys, and duplicate names, with cleanup recommendations.

A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.

A Validate button runs configuration and message checks on demand when testing or publishing a journey, instead of continuously during editing.

Coworker chat analyzes a journey's performance and gives concrete optimization recommendations directly in the chat.

Coworker's Channel Builder skill guides administrators through creating and configuring custom channels via chat, covering authentication, throttling and payload definition.

Now Preview (29 Oct 2026). Current summary: In limited availability, lets admins define up to 10 custom business fields per entity for Action campaigns, journeys and orchestrated campaigns, recorded in dedicated datasets.

Coworker will answer natural-language audit questions about Decisioning objects, including inventories, relationships and edit history.

Coworker will let marketers create and populate Decisioning offers using natural-language prompts instead of manual field entry.

Coworker will offer AI-assisted guidance when migrating from Offer Decisioning to Adobe Journey Optimizer Decisioning.

Now GA (29 Oct 2026). Current summary: Lets senders honor a recipient's open-tracking consent without excluding them from an eligible email send; delivery, content and unsubscribe links are unaffected.

Now Preview (29 Oct 2026). Current summary: Five journey alerts, in limited availability, flag message bounce and delivery-error rates and event delays from exceeded throughput guardrails, plus Read Audience export start/complete notifications.

Now GA (3 Nov 2026). Current summary: Coworker chat lets users list, filter and count orchestrated campaigns, inspect a campaign's details, lifecycle and execution history, and view its workflow as a diagram, read-only.

A Browsing integration configuration type lets marketers define a table, list, or card selector to browse, search, and pick items from external APIs while authoring content.

The Direct Mail channel audience limit is raised from 3 million to 100 million profiles, avoiding file-creation errors for very large audiences.

In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.

A dedicated details page shows a loyalty challenge's configuration, audience, journey, tasks, rewards and performance metrics such as revenue, enrollment and completion rate.

The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.

Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.

An Alert activity on the orchestrated campaign canvas sends a custom title and message to subscribers when execution reaches it, often paired with a Test activity for conditional alerts.

The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.

A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.

APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.

The Email Designer adds built-in commenting, review, and resolution tools so teams can collaborate without external tools.

Coworker Chat can produce a full-fidelity structured diff between two journey versions, including node and property changes.

Six new graphs in Data Management monitor inbound throughput, latency, and proposition-event activity by location, channel, and event type.

A Coworker skill automates end-to-end journey validation (Quick Simulation flow) and helps interpret the results.

Loyalty event mapping got a visual builder with field search, per-row status, and JSONata preview; renamed from Event Definitions to Event Mappings.

Orchestrated campaigns get automated alerting on execution failures/timeouts, using the same framework as journeys and campaigns.

Orchestrated campaign email conditions can now reference related records via relational data, not just standard profile attributes.

The Personalization Editor adds a 'Fix with AI' option to resolve PQL syntax errors detected during expression validation.

Recurring batch-audience journeys can wait up to 6 hours for a fresh batch evaluation before running, skipping the run if none arrives.

A Coworker skill explains, in natural language, why a specific offer was or wasn't shown to a profile or segment, tracing the decision.

A Coworker skill lets you create, explain, simulate, and optimize Decisioning eligibility rules and ranking formulas in natural language.

A new alert flags when a live journey's entries, exits, or event sends deviate from baseline or drop to zero; production sandboxes only for now.

Journey Simulation now models Decisioning: content decision nodes, Optimize targeting, decisioned actions, and offer ranking policies.

A Coworker skill detects anomalous spikes, drops, or flatlines in journey traffic and runs root-cause diagnostics.

The home page will surface AI recommendation cards when a Journey Custom Action failure or Anomaly Detected alert fires.

Android push notifications offer a Standard or Expanded layout picker, with show-entire-image cropping, multi-line expanded body text, a large-icon thumbnail, and a separate collapsed-state body.

Journeys/campaigns using Audience Composition audiences without a primary identity descriptor will stop working from the October release.

Now GA (7 Oct 2026). Current summary: Coworker chat analyzes a journey's performance and gives concrete optimization recommendations directly in the chat.

Now GA (20 Oct 2026). Current summary: Adobe CX Enterprise Coworker audits the journey inventory for naming issues, stale or oversized journeys, and duplicate names, with cleanup recommendations.

Journey creation with AI moves into the Coworker right rail, replacing the previous AI Assistant entry point.

Now GA (30 Sep 2026). Current summary: The Direct Mail channel audience limit is raised from 3 million to 100 million profiles, avoiding file-creation errors for very large audiences.

Now GA (28 Oct 2026). Current summary: From name, Reply-To and other email header settings can be overridden at the journey or campaign action level, without a separate channel configuration.

Email themes now support dark mode, auto-generating a dark palette per color variant that can be further customized.

Now Preview (30 Sep 2026). Current summary: In Limited Availability, Email Designer's Dynamic Media Template component lets marketers insert AEM Dynamic Media templates, import PSD files, and expose editable parameters without leaving the editor.

Now Preview (28 Oct 2026). Current summary: A per-action toggle lets a specific email action deliver to locally-suppressed addresses for compliance cases, in limited availability to select customers.

Now GA (12 Oct 2026). Current summary: A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.

The journey advanced expression editor can generate expressions from natural-language descriptions; now GA for all environments.

Now GA (28 Sep 2026). Current summary: The journey canvas shows a content thumbnail for each channel activity, with a fullscreen modal to inspect and switch between treatments and variants.

Journey Properties' Set event recovery timeout setting replays impacted journey events for up to 72 hours after a service interruption by default, with a configurable 0-72 hour window.

Now GA (30 Sep 2026). Current summary: The Loyalty Performance view's Opportunities and Trend tabs surface AI-detected trends like tier friction or challenge drop-off with a one-click Create with AI action, and Coworker chat can generate challenge ideas.

Now GA (30 Sep 2026). Current summary: Loyalty challenges can set a completion deadline as a number of days after each member's own opt-in date, instead of one fixed program-wide end date.

Now GA (28 Sep 2026). Current summary: A Campaign Orchestration tab in the Experience Platform Monitoring dashboard tracks ingestion status and freshness of the relational data feeding orchestrated campaign audiences.

The Join activity in orchestrated campaigns will support OR logic alongside AND, letting any one upstream branch continue downstream.

Now GA (28 Sep 2026). Current summary: APIs for orchestrated campaigns let external systems retrieve campaigns and monitor their executions programmatically.

A new Coworker skill, Loyalty Insights, answers questions about loyalty challenge performance and program data.

Decisioning frequency capping can now be scoped to individual placements, with per-placement or placement-specific modes.

Orchestrated campaign emails can personalize From and Reply-to name/address per recipient, in Limited Availability.

Orchestrated campaigns can now define Quiet Hours windows that block sends during set time periods.

Orchestrated campaigns can now schedule outbound sends in controlled waves over time instead of all at once.

Wait activities can now use Send-Time Optimization so Adobe's AI picks when to continue to the next step.

API-triggered email campaigns can now attach up to five static or recipient-specific PDFs from Data Landing Zone.

Content Simulation was redesigned around a single scrollable grid view with a consolidated testing action bar.

The high-throughput transactional messaging add-on, previously email-only, now also covers push at up to 5,000 tps.

Content generation can source brand images from AEM Assets Essentials using Balanced, Assets, or Creative modes.

AEM Dynamic Media templates, like countdown timers, can now render personalized data at open time inside Journey Optimizer content.

Landing pages can now enforce Web Application Firewall IP allowlisting, rejecting requests that bypass the WAF layer.

Journey Optimizer now temporarily caps calls to slow custom action endpoints to prevent overload; rolling out gradually by region.

Marketers can describe a Decisioning rule in plain language in the rule builder and let AI generate it; available to a set of organizations with Adobe AI capabilities (Limited Availability).

Email Designer adds a drag-and-drop library of pre-configured layout modules like headers, product cards, and footers.

Journey Simulation can now mock enrichment attributes from CSV or Federated Audience Composition external audiences.

Coworker skills let teams create loyalty challenges, set properties, and manage audiences and configuration.

Personalization expressions gain a dozen new helper and template-migration functions, plus a multi-argument concat.

Decision item custom attributes can now be personalized at delivery time from profile, contextual, and audience data.

Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.

The AJO MCP server exposes five new read-only tools for querying channel configurations and marketing actions.

Orchestrated campaigns can load a CSV or TXT file directly as the targeting audience without ingesting it into the platform first.

WhatsApp actions can now send Flow templates for interactive multi-screen surveys and lead capture, with JSON responses captured.

Emails can now have their HTML stripped of unneeded whitespace, comments, and redundant code to aid deliverability and load time.

The personalization editor gains a Loop block that renders one content block per record from a relational collection.

Journeys, Campaigns and Channel reports include Estimated CTR and Estimated CTOR metrics for email, computed from estimated clicks.

AEM Content Fragments gain multi-repository fetching, a sync-status listing page, locale/variation support, and Managed Services compatibility.

Now GA (16 Jul 2026). Current summary: Email Designer now runs automated HTML/CSS validation before send, reaching General Availability after an earlier limited release.

Journeys can now designate a supplemental identifier for external CSV or Federated Audience Composition audiences.

Simulate content variations can now auto-generate realistic content variants with AI instead of building each by hand.

Non-recurring Read Audience journeys now auto-transition to Stopped once the last profile exits, instead of waiting for the 91-day timeout.

The Optimize activity can now deterministically route customers to journey paths by segment or profile criteria, instead of only random assignment.

Custom actions can now authenticate via certificate-based JWT assertion instead of a client secret, for certificate-based enterprise APIs.

Now GA (1 Sep 2026). Current summary: The journey advanced expression editor can generate expressions from natural-language descriptions; now GA for all environments.

Batch audiences in Audience Qualification nodes and Exit Criteria will block publication starting September 2026; streaming audiences required.

New system alerts notify sandbox subscribers of key lifecycle events for Action and API-triggered campaigns.

Customers who purchase SMS through AJO get a usage dashboard with 90 days of MO/MT send metrics, downloadable as CSV.

URL parameters in tracking and landing page links can now be encrypted, generally available after an earlier limited release.

Fragments can now be locked so they stay synchronized everywhere used, preventing local edits that break brand standards.

Orchestrated campaigns can now trigger another orchestrated campaign from an End activity, passing runtime payload downstream.

Email content can now include deep links that route recipients directly to in-app content instead of a browser or app store.

Prompt Assistant analyzes AI content generation prompts in real time, suggesting rewrites and asking clarifying questions.

AI now flags Decisioning rules and ranking formulas that can be simplified and suggests an equivalent optimized version.

Inline profile attribute editing, launched earlier for the Email Designer, is now decoupled from AI Assistant and extended to Push.

Inbound SMS can now be routed to a custom, profile-enabled Experience Event dataset instead of only the default one.

WhatsApp templates now support Quick reply and Call-to-action buttons, with interaction tracking alongside other channels.

Additional WhatsApp interaction data, including message type, replies, delivery status, and reactions, is now captured for audiences.

Orchestrated campaigns can now target only profiles or events newly eligible since the last execution.

Adobe Express editing tools for resizing, background removal, cropping, and format conversion are now built into content creation.

Journey Optimizer now helps structure emails to perform well with AI-powered inboxes like Apple Intelligence and Gemini in Gmail.

Advanced HTML editing, previously templates-only, now covers email content in journeys and campaigns, in Limited Availability.

The Optimize activity now handles all conditional journey logic, replacing the removed, separate Condition activity.

AEM Content Fragment variations, such as language or channel variants, can now be selected when inserting fragments.

Fragments can now be attached to decision items for use in code-based experiences and email campaigns via decision policies.

Email channel settings now support a personalizable CC field, visible to the primary recipient unlike BCC.

Emails can now set a Sender distinct from the From address, rendered by supporting clients as "on behalf of" or "via".

Journey arbitration ranking formulas can now use AI models to boost priority scores from profile and contextual data, in Limited Availability.

Sandbox Tooling can now package and copy orchestrated campaigns between sandboxes, landing them as drafts for review.

Relational schemas now support multi-field composite keys, with DDL/Excel loading auto-creating composite relationships.

Orchestrated campaigns can define global variables once and reuse them across all activities in a workflow.

Destination URLs can now be personalized by profile attribute across all environments, after an earlier journeys-only release.

Now GA (1 Jun 2026). Current summary: URL parameters in tracking and landing page links can now be encrypted, generally available after an earlier limited release.

A new lift report in Journeys reports measures Send-Time Optimization's impact on campaign performance.

Admins can now subscribe to alerts when an email deliverability domain certificate is nearing or has passed expiration.

A Dataset lookup activity retrieves AEP record dataset data at runtime, now open to all entitled customers in Limited Availability.

Legacy per-channel journey activities (Email, Push, SMS, In-app, Web, Code-based, Content Card) are deprecated in favor of the single Action activity; no end date or migration given, and existing journeys are unaffected.

The Update Profile action can now update up to five profile attributes in a single node instead of one per node.

Orchestrated campaigns can now be triggered by an API signal, remaining batch campaigns distinct from API-triggered ones.

A new Test activity routes orchestrated campaign execution to branches by condition, to validate logic before going live.

A channel activity can now be set to Transactional category, applying transactional rules where opt-in isn't required, rolling out gradually.

Journeys can now deliver outbound messages in controlled waves over time, reaching GA after a Limited Availability release.

An Advanced HTML mode for editing email content template source, with conditions and Desktop/HTML view toggling, launched in Limited Availability.

Decisioning personalized-optimization AI models can now be monitored for health, training status, and performance.

Journey Agent can now generate and manage channel-specific content, such as email and push, through prompts, in Limited Availability.

The executionMetadata helper function, previously in Limited Availability, is available to all Journey Optimizer customers to append contextual data to native actions and capture it in a dataset for export.

Campaigns can now deliver outbound messages in controlled waves over time to help deliverability and load.

Now GA (16 Mar 2026). Current summary: Journeys can now deliver outbound messages in controlled waves over time, reaching GA after a Limited Availability release.

Subdomains can now be migrated from CNAME to custom delegation directly in the interface, in Limited Availability.

Converting an image to an email template can now use a brand theme to auto-apply colors, fonts, and spacing.

A monitoring dashboard now tracks custom action endpoint health, including errors, throughput, and response times.

New APIs let organizations programmatically migrate Decision Management entities to Decisioning, with rollback and reports.

Inbound and feedback webhooks are now supported across all SMS providers.

AEP data in Decisioning now supports edge inbound use cases, beyond email and journey custom actions, in Limited Availability.

Experience event attributes in journey expressions lose support April 1, 2026 for orgs inactive on the feature for 90 days; already blocked for new orgs since mid-2025.

Approval Policies can now prevent journey or campaign creators from approving their own objects.

Campaign scheduling can now use each profile's time zone to deliver at the intended local time, in Limited Availability.

Custom actions can now define an error response payload, exposed in the journey's timeout/error branch for fallback logic.

Journeys can now combine Adobe Campaign v7/v8 message actions with native channel actions in the same journey.

Journeys now show warnings and errors when payload size approaches or exceeds recommended limits while building or publishing.

AI-generated content can now be checked for readability, cohesiveness, and effectiveness, independent of brand guideline checks.

Orchestrated campaigns can now use reusable, editable predefined filters with parameters.

Orchestrated campaigns can now use rate control to pace deliveries against volume constraints.

New campaign feedback filters retarget audiences by message engagement, such as opened or clicked, from a chosen campaign.

Live orchestrated campaigns can now revert to draft status to fix execution errors, until the first message sends.