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Compiled 11 Nov

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Business rules for custom outbound channels

GA since 2 Oct 2026 under review

Business rules can now be applied to custom outbound channels the same way they already apply to native channels.

Read vendor source (opens in a new tab)
experienceleague.adobe.com Evidence for GA · 2 Oct 2026
Platform
Adobe Journey Optimizer
Capability
Offer decisioning · Decisioning
Vendor's name
Apply business rules to custom channels
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. GA2 Oct 2026
    First recorded 5 Oct 2026 · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 25 Oct 2026 ↗
  2. AnnouncedSep 2026
    First recorded 30 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 25 Oct 2026 ↗

Record corrections 4

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Date

    GA date: 5 Oct 2026 → 2 Oct 2026

    2026-10-05 was the fetch date. "Apply business rules to custom channels" is listed in the Custom outbound channel GA block, which from 6 October reads "Availability date: October 2, 2026". Evidence: experienceleague.adobe.com ↗

  2. Date precision

    GA date precision: month → exact day

    Pipeline fix: a state transition seen on a later day had been dropped; the announced state is restored and the GA date set to the day it was published. Evidence: experienceleague.adobe.com ↗ · Reconstructed from the record's revision history.

  3. Date

    GA date: 1 Sep 2026 → 5 Oct 2026

    Pipeline fix: a state transition seen on a later day had been dropped; the announced state is restored and the GA date set to the day it was published. Evidence: experienceleague.adobe.com ↗ · Reconstructed from the record's revision history.

  4. Lifecycle state

    Announced state: not recorded → Sep 2026

    Pipeline fix: a state transition seen on a later day had been dropped; the announced state is restored and the GA date set to the day it was published. Evidence: experienceleague.adobe.com ↗ · Reconstructed from the record's revision history.

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