GA 4 Nov 2026
OneTrust consent integration vendor/service-level consent signals
The OneTrust consent integration enforces vendor- or service-level consent signals, alongside unaffected category-based enforcement.
Entries on this page are generated by AI from vendor sources. How AI is used
Vendor: Tealium
TETealium
Release history since8 Jan 2026
Latest change4 Nov 2026
Announced, not yet available0
In preview or beta now0
Retirements announced12 189 features and 197 dated states recorded · 100% of dates precise to the day · 1 monitored vendor source. Counts reflect how finely the vendor documents, not how much it ships. They include 21 features under review; the tiles and lifecycle summaries exclude them.
Current lifecycle records
The latest recorded state per feature, entries under review excluded. These are the records counted in the tiles above.
Retirements announced 12 records
- Salesforce connector Tealium-provided authenticationDeprecation announced7 Oct 2026
- Adobe Analytics 2.0 connector non-batch action deprecationDeprecation announced23 Sep 2026
- Square connectorDeprecation announced2 Sep 2026
- SmartSurvey connectorDeprecation announced2 Sep 2026
- Amazon Ads Conversions connector legacy action deprecationDeprecation announced12 Aug 2026
- Emarsys connector External Event actions (deprecated)Deprecation announced29 Jul 2026
- Optimizely Dynamic Customer Profiles connector (legacy)Deprecation announced24 Jun 2026
- New FTP connection setup removed from file import and FTP connectorDeprecation announced10 Jun 2026
- Salesforce Email Studio (ExactTarget) connectorDeprecation announced13 May 2026
- Google Ads Customer Match connector legacy actions deprecationDeprecation announced15 Apr 2026
- Google DV360 Customer Match legacy actions deprecationDeprecation announced25 Feb 2026
- Yahoo DataX connector (legacy)Deprecation announced11 Feb 2026
Timeline
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 202611 changes
10 minor updates Destinations & connectors · Generative assistants · Consent & preferences…
- GA Adjust Events API connector expanded device identifier mapping source The Adjust Events API connector maps four hashed Android ID formats and Roku, Vizio and Samsung Tizen CTV identifiers.
- GA Adjust Events API connector Send Session action source The Adjust Events API connector sends server-side session events to Adjust through a new Send Session action.
- GA AI audience recommendations audience size filters and variation search source AI audience recommendations now include audience size filters and variation search to narrow suggested audiences.
- GA AWS S3 connector Generate unique file name at delivery option source The AWS S3 connector can generate a unique file name per flush so batched sends no longer overwrite the same object key.
- GA Microsoft Azure Blob Storage connector typed container name source The Azure Blob Storage connector lets customers type a container name directly instead of selecting it from a dropdown.
- Retired Facebook Conversions connector opt_out parameter removal source The Facebook Conversions connector removes the deprecated opt_out parameter, which stops affecting event processing after November 12, 2026.
- GA OpenAI Events connector currency conversion mapping source The OpenAI Events connector converts major-unit amount values to minor units before sending data to OpenAI.
- GA Podscribe S2S connector separate automapping controls source The Podscribe S2S connector has separate automapping controls for e-commerce and identifier data instead of one combined control.
- GA Podscribe S2S connector referrer parameter support source The Podscribe S2S connector can send the referrer parameter along with server-side events.
- GA TikTok Audiences connector multiple identifier mapping source The TikTok Audiences connector maps email, phone and mobile advertising IDs together in a single audience action.
October 202629 changes
Developer Portal
The Developer Portal lets approved customers self-manage programmatic API access: creating OAuth2 applications, subscribing to APIs with scoped permissions, managing credentials, and monitoring usage.
Tealium Prism mobile SDK platform
Tealium Prism is a next-generation cross-platform mobile SDK for Android and iOS, giving developers typed data, remote configuration, consent handling, and resilient event delivery without a WebView.
Tealium Prism mobile SDK platform
Now GA (30 Oct 2026). Current summary: Tealium Prism is a next-generation cross-platform mobile SDK for Android and iOS, giving developers typed data, remote configuration, consent handling, and resilient event delivery without a WebView.
GA 20 Oct 2026 under review
Non-blocking warnings in server-side save/publish
The save/publish modal shows active validation warnings without blocking publish, and flags deletes excluded because the item still exists in the published configuration.
25 minor updates Pipelines & transformation · Paid media audiences · Destinations & connectors…
- GA Data Layer Enrichment access control setting source Profiles can enable or disable server-side Data Layer Enrichment, blocking unauthenticated access to the Data Layer Enrichment API and Profile Definition API when enrichment isn't used.
- GA Amazon Ads Conversions connector new events and Manager ID mapping source The Amazon Ads Conversions connector adds new event types and Manager ID field mappings.
- GA Amazon Ads Data Manager connector non-manager account support source The Amazon Ads Data Manager connector supports non-manager Amazon advertising accounts.
- GA Google Ad Manager 360 connector segment metadata mapping source The Google Ad Manager 360 connector supports optional segment descriptions, integration codes, and whole-number member lifespans in days.
- GA Google Ads Data Manager Conversions connector source A new connector sends conversion events to Google Ads through the Data Manager API.
- GA Google DV360 Customer Match connector segment metadata mapping source The Google DV360 Customer Match connector supports optional segment descriptions, integration codes, and whole-number member lifespans in days.
- GA OpenAI Events connector partner-provided attribution records source The OpenAI Events connector sends partner-provided event-level attribution records to OpenAI using an existing Pixel ID and Conversions API key.
- GA Snowflake AI connector Tealium Datasource field source The Snowflake AI connector includes the Tealium Datasource in its response when mapped.
- GA Usercentrics v3 consent integration Vendor ID configuration source The Usercentrics v3 consent integration adds a Vendor ID configuration setting.
- GA Webhook connector full payload template variables source Webhook, Webhook OAuth2, Webhook mTLS, Webhook Client Certificate, Webhook JWT and Domo Webhook connectors support two reserved variables injecting the full event or visitor payload into custom request templates.
- GA Zeta Global Events connector authentication, identity and routing enhancements source The Zeta Global Events connector adds JWT authentication, server-side BSIN-to-anon_id resolution, optional UID handling, UCLID support, child-account routing and custom mappings.
- GA Didomi v2 consent management integration source Tealium adds a Didomi v2 consent management integration; the original integration is renamed Didomi (legacy) and remains supported.
- GA Event Specifications required-attribute validation source Event Specifications must include at least one required attribute to save; existing specs without one still work until edited.
- GA Google Ads Store Sales connector transaction date mapping source The Google Ads Store Sales connector maps a date attribute to the transaction date/time for store sales conversion uploads.
- GA Usercentrics v2 consent integration consent-change callbacks source The Usercentrics v2 consent integration adds callbacks so it reacts to consent changes more reliably.
- GA Microsoft Clarity tag Consent API v2 support source The Microsoft Clarity tag supports Consent API v2 with separate ad-storage/analytics-storage controls, Identify API fields, custom tags and events.
- GA Securiti.ai consent integration source Tealium adds Securiti.ai as a consent integration, with optional default purpose group support.
- GA TikTok Pixel tag History Observer setting source The TikTok Pixel tag's History Observer setting disables automatic PageView events from browser history changes in single-page apps, preventing duplicates.
- GA Usercentrics v3 consent integration source Tealium adds a Usercentrics v3 consent integration that does not require a vendor ID; the prior integration is now called Usercentrics v2.
- GA Yahoo DataX connector audience segment provisioning action source The Yahoo DataX connector can provision audience segments directly from a connector action, avoiding empty taxonomy payloads.
- GA ChatGPT Ads Measurement Pixel tag advanced conversion matching mappings source The ChatGPT Ads Measurement Pixel tag adds advanced conversion matching mappings to improve ad conversion matching accuracy.
- GA Pinterest Tag custom event name casing preservation source The Pinterest Tag preserves the configured casing of custom event names sent to Pinterest while still normalizing recognized standard events.
- Deprecation announced Salesforce connector Tealium-provided authentication source Tealium-provided authentication on the Salesforce (Customer-Provided Credentials) connector is deprecated and no longer offered on new connectors, though existing connectors using it keep sending data.
- GA Salesforce connector with Tealium-provided credentials source A separate Salesforce connector variant uses Tealium-provided credentials for authentication, now listed in the connector marketplace alongside the customer-credentials version.
- GA utag.js tag execution success metrics and error diagnostics source utag.js 4.55 reports tag execution success metrics and error diagnostics that feed Tag Monitoring, requiring an updated Tag Monitoring template to use.
September 202628 changes
iQ Publish API
API to publish a saved Tag Management profile version to one or more environments, poll publish status, or combine save and publish in one call.
GA 30 Sep 2026
Connector action delivery requirements
Connector action configuration has a Delivery Requirements tab listing required fields by section, with a toggle and a skip-or-fail choice for unmet requirements.
26 minor updates Real-time profile access · Paid media audiences · Sandboxes & environments…
- GA Context API engine filter rule source Each Context API engine can apply an optional filter rule limiting which visitors are written to and read from it, for consent enforcement or to cut billable writes.
- GA Facebook Audiences connector per-identifier hashing controls source The Facebook Audiences connector lets each identifier be marked Apply SHA256 Hash or Already SHA256 Hashed, reducing hashing ambiguity and double-hashing.
- GA Facebook Conversions connector net_revenue field for Value Optimization source The Facebook Conversions connector adds a net_revenue custom data field to support Meta's Value Optimization for Profit.
- GA Moments API engine configuration versioning migration source Engine configuration is now versioned as part of the standard save-and-publish workflow and rolls back with the profile; legacy engines get a login migration prompt.
- GA Webhook JDBC connector IBM Db2 support source The Webhook (JDBC) connector now supports IBM Db2 (LUW 11.1+) as a database type, with all six existing connector actions for audience and event data.
- Deprecation announced Adobe Analytics 2.0 connector non-batch action deprecation source Non-batch action in the Adobe Analytics 2.0 connector deprecated; use the batch action instead.
- GA Apache Kafka connector SCRAM-SHA-512 authentication source Apache Kafka connector supports SCRAM-SHA-512 authentication over SASL_SSL.
- GA Connector Insights for Pinterest Conversions source Adds a Connector Insights view for the Pinterest Conversions connector to monitor its activity.
- GA Exactag S2S Tracking connector custom parameters source Exactag S2S Tracking connector's Send Onsite Conversion Request action supports custom parameters.
- GA Facebook Conversions connector Event ID JSON templates source Facebook Conversions connector supports JSON template-based values for the event_id parameter in Meta Conversions API requests.
- GA Google Ads Customer Match IP address mapping source Google Ads Customer Match connector supports IP address mapping in Data Manager API actions.
- GA LinkedIn Conversions connector hashed identifier support source LinkedIn Conversions connector supports SHA256-hashed IP, first name and last name as identifiers; Client IP automapping now hashes the IPv4 by default.
- GA Microsoft Advertising UET tag SPA page view tracking source The Microsoft Advertising UET tag now sends a page view event for each qualifying single-page application navigation.
- Retired Salesforce Audience Studio connector source Salesforce Audience Studio connector removed from the connector marketplace.
- GA Amazon Advertising tag Match ID mapping source Amazon Advertising tag supports Match ID mapping for advertiser-defined identifiers used in cross-channel conversion measurement.
- GA Zeta Global Events connector visitor profile data source Zeta Global Events connector adds support for sending visitor profile data to Zeta Global.
- GA Amplitude Cohorts data source source Tealium adds a data source that ingests Amplitude Cohorts data.
- GA Braze connector configurable batching intervals source Braze connector's Batch Track User action supports configurable batching intervals for lower-volume use cases.
- GA ChatGPT Ads Measurement Pixel tag event ID generation source Renamed from OpenAI Measurement Pixel tag; now supports Generate Event ID for all events, enabling browser/server-side deduplication.
- GA Functions log message limits source Tealium enforces log volume limits for functions WARN and ERROR messages (5 MB/minute/function, 50 MB/minute/account) and extends account-level limits to INFO messages.
- GA Reddit Conversions connector action source and product fields source Reddit Conversions connector supports action_source, event_source_url, and product-level quantity/item_price for improved attribution and reporting.
- GA Salesforce connector OAuth Client Credentials authentication source Salesforce connector supports OAuth 2.0 Client Credentials authentication via a customer-managed connected app, alongside the existing Tealium-managed OAuth flow.
- GA Tealium iOS/Swift SDK major release (2026-09) source Breaking change: DeviceData Module memory-usage variables are now Int64 instead of String; first release targeting Xcode 26.
- GA Event Specifications data type and value validation source Event spec validation now checks attribute data type and value rules, with a new Warn status for optional attributes that fail validation.
- Deprecation announced SmartSurvey connector source SmartSurvey connector deprecated; no replacement or removal date given in the release notes.
- Deprecation announced Square connector source Square connector deprecated; no replacement or removal date given in the release notes.
August 202623 changes
Tealium Studio
AI chat interface for asking natural-language questions about server-side profile configuration, with permission-aware, read-only responses.
AI enrichments
Applies LLM-based processing to real-time events or customer data via a configurable prompt, trigger and input/output attributes, producing a new event for downstream use.
Tealium Configuration MCP
MCP server that lets AI agents read and update server-side profile configuration using natural language, without the UI.
Preview 31 Aug 2026 under review
Tag monitoring
Early-access client-side tag execution health metrics: total executions, error counts and success rates by tag and event name.
GA 26 Aug 2026 under review
AI audience recommendations
Generates suggested audiences based on business context and visitor data, scoped to common retail use cases.
GA 26 Aug 2026
Functions writer AI assistant
AI assistant in the functions code editor that writes, updates, tests and debugs functions and trigger rules from natural language.
GA 19 Aug 2026
AI SQL writer for cloud data sources
AI assistant that generates SQL queries from natural-language prompts in the advanced query configuration for cloud data sources.
GA 12 Aug 2026 under review
Stitching merge rules
Per-attribute rules that decide which value wins when two visitor profiles are stitched together.
GA 5 Aug 2026
Connector metadata attributes as mappable values
Connector metadata attributes (connector name, action name, audience ID, event feed name) can now be mapped to vendor parameters without hardcoding.
14 minor updates Data ingestion · Destinations & connectors · Paid media audiences…
- Preview Salesforce Bulk cloud data source source Early-access import of Salesforce org records into Tealium as events via the Salesforce Bulk API 2.0, on an hourly, daily or weekly schedule.
- GA Rakuten Advertiser Transaction API connector default timestamp source Rakuten Advertiser Transaction API connector defaults Transaction Timestamp to the event timestamp when not explicitly mapped.
- GA Salesforce Journey Builder connector batched Send Event action source Salesforce Journey Builder connector adds a batched version of the Send Event to Initiate Journey action.
- GA Zeta Global Events connector source New server-side connector sending Tealium data to Zeta Global.
- GA AppsFlyer App Events connector array attributes source AppsFlyer App Events connector supports arrays in Event Data and Custom Data attributes.
- GA Google Ad Manager Audience Integration connector PPID array mapping source Google Ad Manager Audience Integration connector supports mapping arrays of Publisher Provided Identifiers (PPIDs).
- GA Webhook mTLS connector Test Connection diagnostics source Webhook mTLS connector's Test Connection now distinguishes whether the client certificate was requested, rejected or accepted by the server.
- Deprecation announced Amazon Ads Conversions connector legacy action deprecation source Legacy action in the Amazon Ads Conversions connector deprecated, reaching end of life on 2026-12-15; replace with the Send Conversion action.
- Retired FullStory API connector Server Events action source The Server Events action of the FullStory API connector has been removed as the connector moved to FullStory API v2.
- GA Reddit Pixel tag product-level quantity and price fields source Reddit Pixel tag adds product-level quantity and itemPrice fields to the products array for relevant events.
- GA Webhook OAuth2 mTLS connector certificate traceability source DigiCert certificate orders now include Tealium account, profile and connector ID metadata for traceability; automatic renewal/reissue disabled.
- GA Facebook Conversions connector per-field hashing controls source Facebook Conversions connector adds per-field SHA256 hashing controls, separating e-commerce and identifier automapping with a Disable Identifiers Automapping option.
- GA MNTN Audiences connector automatic Source fields source MNTN Audiences connector automatically handles Source and Source Time in the Batch Upsert action, removing the need for manual mapping.
- GA Salesforce connector modern OAuth protections source Salesforce connector adds PKCE, refresh token rotation, idle refresh token expiration and trusted IP allowlisting.
July 202621 changes
GA 15 Jul 2026
SCIM API for user provisioning
SCIM-compliant API letting IT teams provision, update and deprovision Tealium users directly from their identity provider.
GA 8 Jul 2026
Audience fill
Backfills a newly created audience with historical visitor data instead of waiting for real-time traffic to build membership.
19 minor updates Destinations & connectors · Consent & preferences · Data ingestion…
- GA Cordial connector batch contact actions source Cordial connector adds batch actions for upserting contacts and adding or removing contacts from lists.
- GA Emarsys connector Engagement Event action source Emarsys connector adds a new Engagement Event action.
- Deprecation announced Emarsys connector External Event actions (deprecated) source Emarsys connector's External Event actions are deprecated in favor of the new Engagement Event action.
- GA OpenAI Events connector source Server-side connector for events and audiences that delivers marketing and conversion events to the OpenAI Events API for attribution and optimization.
- GA OpenAI Events connector separate e-commerce and identity automapping controls source The OpenAI Events connector splits automapping into separate e-commerce and identity options with improved help text for event types and user data fields.
- GA StackAdapt Audiences connector profile ownership mapping source StackAdapt Audiences connector supports profile ownership mapping via profileOwnedStatus, replacing the deprecated isOptedIn field.
- GA Facebook Conversions connector expanded LDU state support source Facebook Conversions connector supports all current Meta Limited Data Use state values, adding US state codes beyond California.
- GA FTP connector Generate file name at delivery option source FTP connector actions add a Generate file name at delivery option so file names are set at flush time, producing fewer, larger files.
- GA Adform Segments connector global account support source Adform Segments connector adds flexible account scope for Partner and Advertiser structures, supporting Adform Audience Manager global accounts.
- GA Anthropic data source source Tealium adds a data source that brings in AI prompts and model responses from Anthropic for use with the Anthropic connector.
- GA OpenAI Measurement Pixel tag event ID override source OpenAI Measurement Pixel tag supports overriding the event ID within the nested events array via data mappings.
- GA Webgains tag Default Tracking implementation source Webgains tag supports Webgains' Default Tracking implementation with item-level conversion data and improved consent-aware behavior.
- GA Webtrends Optimize tag Hybrid Asynchronous loading source Webtrends Optimize tag supports a Hybrid Asynchronous loading option with a non-blocking loader and page masking to reduce content flicker.
- GA Facebook Audiences connector structured audience metadata source Facebook Audiences connector populates audience name and description with structured metadata for customer list custom audiences.
- GA New sign-in and profile selector experience source Streamlined sign-in flow with email/password or SSO and a new account and profile selector.
- GA Pulse by Analytics Intelligence tag source Tealium adds a client-side tag for the Pulse by Analytics Intelligence platform.
- GA Snapchat Conversions Connector Insights Signal Readiness reporting source Snapchat Conversions Connector Insights adds Signal Readiness reporting with configurable localization and in-UI recommendations.
- GA Amazon S3 connector CSV/TSV and GZIP support source Amazon S3 connector adds CSV and TSV file format options and GZIP compression for data-send actions.
- GA Reddit Conversions connector Conversion Access Token override source Reddit Conversions connector supports a mappable Conversion Access Token override per action for dynamic tokens by account or website.
June 202618 changes
Context API
Governed real-time API exposes warehouse-based customer context to agentic AI applications. Available globally since 9 June 2026.
Preview 30 Jun 2026 under review
Audience dashboard
Dashboard tracking audience growth, decline and total size in real time in one place.
GA 24 Jun 2026
Insights Dashboard threshold alerts
Email notifications when Insights Dashboard metrics move outside expected ranges, for proactive performance monitoring.
15 minor updates Data collection & tag management · Paid media audiences · Sandboxes & environments…
- GA Amplitude Browser SDK tag custom identifiers source Amplitude Browser SDK tag supports setting custom user, session and device identifiers, and resetting identity.
- GA Facebook Conversions connector Send CRM (CAPI) Events source Facebook Conversions connector adds Send CRM (CAPI) Events, delivering CRM/lead events server-side using Meta's CRM payload structure.
- Announced Moments API engine configuration versioning migration source Now GA (30 Sep 2026). Current summary: Engine configuration is now versioned as part of the standard save-and-publish workflow and rolls back with the profile; legacy engines get a login migration prompt.
- Deprecation announced Optimizely Dynamic Customer Profiles connector (legacy) source Legacy Optimizely Dynamic Customer Profiles connector deprecated; customers should migrate to the Optimizely DCP connector.
- GA Viant VDP Conversion API connector Send Healthcare Conversion Event action source Viant VDP connector adds a Send Healthcare Conversion Event action with anonymized event names, PHI-safe identifiers and optional Viant/healthcare ID mappings.
- GA Dynamic Yield connector batch upsert/delete user action source Dynamic Yield connector adds an Upsert or delete a user (batch) action for event data.
- GA Microsoft Advertising UET tag event ID generation source Microsoft Advertising UET tag can generate event IDs for page load events, improving dedup with the UET Conversion API connector.
- GA Movable Ink connector dynamic credential mapping source Movable Ink connector lets Access Key ID, Access Secret and Endpoint URL be dynamically mapped per action.
- GA OpenAI connector structured output mapping source OpenAI connector supports structured output mapping for schema-based AI responses, improving parsing and downstream activation.
- GA Trackingplan Web SDK tag source New client-side tag for the Trackingplan Web SDK.
- GA Elastic connector source New server-side connector sending Tealium data to Elastic.
- Deprecation announced New FTP connection setup removed from file import and FTP connector source The option to configure new FTP connections will be removed from the file Import data source and FTP connector; existing FTP configs keep working.
- GA LinkedIn Conversions connector Click ID automapping source LinkedIn Conversions connector automatically maps LinkedIn Click ID when present, with manual mappings taking precedence.
- GA Reddit Conversions connector Click ID automapping source Reddit Conversions connector automatically populates Reddit Click ID and Reddit UUID from existing event data by default.
- GA Sentinel Insights tag source Tealium adds a client-side tag for the Sentinel Insights platform.
May 202615 changes
Tealium V3 iQ Profiles API
API with read access to profile details and create, update and delete operations for iQ variables, load rules, events, tags and tag templates.
Tealium Audience Discovery for Snowflake
Native Snowflake app to build audiences from Snowflake data using filters, SQL or Cortex natural language, and activate them without moving data.
AI at the Edge (on-device inference)
Runs AI inference on-device at the edge instead of in the cloud, per a catch-up vendor announcement.
AI Decisioning with Invoke-Your-Own-Model
Lets customers bring their own custom model into Tealium's AI decisioning for next-best-action choices.
Tealium Configuration MCP
Now Preview (26 Aug 2026). Current summary: MCP server that lets AI agents read and update server-side profile configuration using natural language, without the UI.
Announced 7 May 2026 under review
AI audience recommendations
Now GA (26 Aug 2026). Current summary: Generates suggested audiences based on business context and visitor data, scoped to common retail use cases.
9 minor updates Destinations & connectors · Monitoring & alerting
- Announced OpenAI Events connector source Now GA (Confirmed by 29 Jul 2026). Current summary: Server-side connector for events and audiences that delivers marketing and conversion events to the OpenAI Events API for attribution and optimization.
- GA Podscribe S2S connector integration health visibility source Podscribe S2S connector adds integration health visibility to review issues and monitor implementation status.
- GA Salesforce connector Upsert Custom Object actions source Salesforce connector adds batched and non-batched Upsert into Custom Object actions using an external ID.
- GA Amazon Redshift connector log streaming actions source Amazon Redshift connector adds Send Log Event and Send Entire Log Event actions to support log streaming.
- Deprecation announced Salesforce Email Studio (ExactTarget) connector source Deprecated but still functional; Salesforce ends support for its SOAP API login in Summer 2027. Replacement: Salesforce Email Studio OAuth connector.
- Announced LangChain connector source New connector integrates Tealium data with LangChain-based AI application pipelines.
- Announced Pinecone connector source New connector to send Tealium customer data to the Pinecone vector database.
- GA Microsoft Azure Blob Storage connector log streaming source Microsoft Azure Blob Storage connector adds a log streaming action.
- GA Quantcast Audiences Remove User hashed email mapping source Quantcast Audiences connector's Remove User from Segment action adds hashed email mapping.
April 202614 changes
GA 30 Apr 2026 under review
Moments API in CloudStream
Moments API (renamed Context API in October 2026) integrates directly with CloudStream, letting apps retrieve real-time visitor data from cloud-warehouse-based segments.
GA 29 Apr 2026
Single-event visitor persistence in AudienceStream
Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.
GA 15 Apr 2026
Function transformations for cloud data sources
Function transformations for cloud data sources in EventStream or CloudStream, for normalization, PII masking, enrichment and cleansing.
11 minor updates Destinations & connectors · Monitoring & alerting · Paid media audiences…
- GA Anthropic connector source New server-side connector integrating Tealium with Anthropic; the release notes do not describe the specific actions.
- GA Facebook Conversions Connector Insights manual field entry source Facebook Conversions Connector Insights supports manual entry of required retrieval fields, letting dynamic-attribute configurations view insights.
- GA Google Ads Customer Match Data Manager API actions source Google Ads Customer Match connector adds new actions based on the Google Data Manager API, replacing older Google Ads API actions.
- GA Google DV360 Customer Match Data Manager API actions source Google DV360 Customer Match connector adds new actions based on the Google Data Manager API, replacing older Google Ads API actions.
- Deprecation announced Google Ads Customer Match connector legacy actions deprecation source Tealium plans to deprecate older Google Ads Customer Match actions in favor of ones built on the Google Data Manager API; no removal date given.
- GA dotdigital connector CloudStream actions source dotdigital connector adds support for CloudStream actions.
- GA Google Ads Store Sales connector audience actions source Google Ads Store Sales connector adds support for audience actions.
- GA Reddit Conversions connector V3 API source Reddit Conversions connector adds a new action using the Reddit Conversions V3 API.
- GA Multi-table joins for cloud data sources source Cloud data sources now support multi-table joins through a new Advanced query configuration option.
- GA Amazon Redshift cloud data source source Bulk import of Amazon Redshift data into Tealium attributes, near real-time or on a schedule.
- GA Tealium Flutter SDK major release (2026-04) source The Tealium Flutter SDK major release bumps the core tealium package to 3.0.0 and plugin modules (AdobeVisitor, Moments API, Braze, Firebase) to 2.0.0 or 3.0.0 with proper MethodChannel error handling.
March 202612 changes
Event Specifications
Lets teams define and manage event specifications to keep data clean and consistent across audiences, CAPI endpoints, analytics and AI workflows.
GA Confirmed by 18 Mar 2026 under review
Connector log streaming
Streams connector logs from Tealium to external observability, storage and alerting platforms to monitor reliability and build dashboards.
Announced 4 Mar 2026
Single-event visitor persistence in AudienceStream
Now GA (29 Apr 2026). Current summary: Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.
9 minor updates Destinations & connectors · Monitoring & alerting · Consent & preferences…
- GA Data Type filter for connectors screen source The Your Connectors screen adds a Data Type filter to show connectors by Event Data Actions or Visitor Data Actions, with counts updated accordingly.
- GA Quantcast Audiences Remove User from Segment action source Quantcast Audiences connector adds a Remove User from Segment action.
- GA Webhook connectors configurable batch timeout source Webhook connectors add a configurable timeout setting for batch actions.
- GA Webhook JDBC connector Amazon Redshift support source Webhook JDBC connector adds Amazon Redshift support, enabling direct insertion of large data payloads.
- GA Google BigQuery connector log streaming source Google BigQuery connector can send connector log streaming events, with full or mapped log attributes on failed actions.
- GA Epsilon Event API GPP string mapping source Epsilon Event API connector adds support for mapping the Global Privacy Platform (GPP) consent string.
- GA Amazon Ads Conversions Dedupe ID mapping source Amazon Ads Conversions connector's Send Conversion action adds support for Dedupe ID mapping.
- GA Amazon Bedrock AI connector inference parameter mapping source Amazon Bedrock AI connector adds inference parameter mapping and an improved model selection list.
- GA Podscribe S2S connector source New server-side connector sending Tealium data to Podscribe.
February 202617 changes
17 minor updates Data ingestion · Destinations & connectors · Consent & preferences…
- GA Google BigQuery cloud data source source Connector to bring Google BigQuery data into Tealium for audience segmentation, personalization and analytics.
- GA Amazon Bedrock AI connector EventStream actions source The Amazon Bedrock AI connector adds actions that can run in Tealium EventStream, not only AudienceStream.
- GA Amazon Consent Signal tag source New tag for passing consent signal status through to Amazon.
- Deprecation announced Google DV360 Customer Match legacy actions deprecation source Tealium plans to deprecate older Google DV360 Customer Match actions in favor of new ones built on the Google Data Manager API; no removal date given.
- GA Google Vertex AI connector source Tealium adds a server-side connector for sending data to Google Vertex AI.
- GA Adara Media Pixel Partner ID mapping source Adara Media Pixel tag adds mapping support for Partner ID.
- GA Eloqua tag page URL mapping source Eloqua tag adds a mapping for the page URL variable.
- GA Facebook Pixel Auto Page View Event source Facebook Pixel tag adds an Auto Page View Event setting aligned with Meta's multi-pixel implementation.
- GA Yahoo DataX v2 connector source New Yahoo DataX connector using OAuth 2.0, replacing the legacy connector ahead of its March 2026 retirement.
- GA Amazon Ads Conversions CAPIv2 send action source Amazon Ads Conversions connector adds a Send Conversion action supporting the Amazon Ads CAPIv2 endpoint.
- GA Contentsquare item-level tracking without product_id source Contentsquare UX Analytics tag can now track item-level data without requiring a product_id mapping.
- GA Google Floodlight cart data mapping source Google Floodlight connector now supports mapping cart data on conversions.
- GA OpenAI connector source New server-side connector integrating Tealium with OpenAI; the release notes do not describe the specific actions.
- Deprecation announced Yahoo DataX connector (legacy) source Existing Yahoo DataX connector renamed 'Yahoo DataX (Legacy)' and deprecated, to be removed from the marketplace on 2026-03-12.
- Announced Yahoo DataX v2 connector source Now GA (19 Feb 2026). Current summary: New Yahoo DataX connector using OAuth 2.0, replacing the legacy connector ahead of its March 2026 retirement.
- GA Rakuten Advertising tag affiliateConfig mapping source Rakuten Advertising tag now accepts a pasted affiliateConfig object, auto-capturing ranMID, discountType and includeStatus.
- GA Snowflake Streaming connector in-app key authentication source Snowflake Streaming connector can generate authentication keys in-app, using public-key auth managed by Tealium.
January 20269 changes
GA 30 Jan 2026
AI-generated notes for audiences
One-click AI-generated notes that summarize an audience's purpose, key criteria and intended activation.
Preview 8 Jan 2026 under review
Stitching merge rules
Now GA (12 Aug 2026). Current summary: Per-attribute rules that decide which value wins when two visitor profiles are stitched together.
7 minor updates Destinations & connectors · Consent & preferences · Data ingestion…
- GA Quantcast Audiences hashed email mapping source Quantcast Audiences connector can now map hashed email identifiers for audience matching.
- GA The Trade Desk ID deletion and opt-out action source The Trade Desk connector adds an action to delete user IDs from TTD segments and opt IDs out of data segments.
- GA TradeDoubler tag Consent Mode support source TradeDoubler Conversion Tracking tag now supports Tealium Consent in Google Consent Mode with a mappable tracking-consent value.
- GA Databricks cloud data source source Connector to import and query Databricks data from Tealium, combining warehouse analytics with real-time customer data.
- GA Amazon Connect connector source New server-side connector sending Tealium data to Amazon Connect.
- GA Connector Insights for Amazon Ads Data Manager source Adds a Connector Insights view for the Amazon Ads Data Manager connector to monitor its activity.
- GA Connector Insights for Facebook Conversions diagnostics source Facebook Conversions Connector Insights adds diagnostics for event match quality and offline data quality metrics.
Activity & capability breakdown
Where features stand today
0 Announced
0 Preview
0 Beta
153 GA
12 Deprecation announced
3 Retired
Confirmed records only. 21 features under review excluded.
Activity per month
| Month | Changes |
|---|---|
| 2026-01 | 9 |
| 2026-02 | 17 |
| 2026-03 | 12 |
| 2026-04 | 14 |
| 2026-05 | 15 |
| 2026-06 | 18 |
| 2026-07 | 21 |
| 2026-08 | 23 |
| 2026-09 | 28 |
| 2026-10 | 29 |
| 2026-11 | 11 |
Select a month to view its changes.
Recorded activity by capability area
Dated changes (feature states) per primary capability area and month, minor updates and records under review included. They show what the vendor documented, which depends on how finely it writes release notes: not investment, and not how complete the platform is.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Data | 1 | 6 | 1 | 3 | 1 | 5 | 5 | 3 | 6 | 5 | |
| Identity | 1 | 1 | |||||||||
| Profile | 1 | 2 | 1 | 1 | |||||||
| Segmentation | 1 | ||||||||||
| Activation | 2 | 9 | 7 | 7 | 6 | 9 | 11 | 10 | 14 | 12 | 8 |
| Decisioning | 1 | ||||||||||
| Analytics | 1 | ||||||||||
| AI | 1 | 3 | 5 | 1 | |||||||
| Governance | 2 | 2 | 1 | 1 | 3 | 2 | 7 | 2 | |||
| Platform | 2 | 2 | 2 | 4 | 2 | 3 | 1 | 5 | 5 |
Capabilities with the most recorded changes
Destinations & connectors (71) · Paid media audiences (24) · Data collection & tag management (20) · Monitoring & alerting (14) · Consent & preferences (13) · Generative assistants (7) · Security & certifications (7) · Data ingestion (7)
Links open this platform's whole-record timeline, including minor updates and all states. Capability timelines also include secondary classifications, so their totals can be higher than the primary-only counts above. Use All platforms in Timeline filters to explore the wider record.
Sources used: 1 monitored vendor source · announcements lane
Coverage measures the health of vendor sources monitored daily or weekly. Historical archives and the announcements lane are excluded.
| Source | Role / monitoring | Vendor rhythm | Last change seen | Reading |
|---|---|---|---|---|
| Release notes ↗docs.tealium.com | Current releasesDaily | weekly or more | 5 Nov 2026 | HealthyRead timestamps for Release notes
|
| MarTech Watch (announcements) ↗andrea.veggiani.com | AnnouncementsDaily | weekly (Watch issue) | 29 Sep 2026 | HealthyRead timestamps for MarTech Watch (announcements)
|
-
docs.tealium.com
Current releases
- Monitoring
- Daily
- Vendor rhythm
- weekly or more
- Last change seen
- 5 Nov 2026
Read timestamps for Release notes
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
-
andrea.veggiani.com
Announcements · excluded from coverage
- Monitoring
- Daily
- Vendor rhythm
- weekly (Watch issue)
- Last change seen
- 29 Sep 2026
Read timestamps for MarTech Watch (announcements)
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
Source schedules, health assessments, last attempts and successful reads. All platforms' sources · source policy