This record is generated by AI from the cited source. How AI is used

Native Snowflake app to build audiences from Snowflake data using filters, SQL or Cortex natural language, and activate them without moving data.

Platform

Tealium

Capability

Warehouse-native / zero-copy · Data

also: Real-time & rule-based segments

Vendor's name

Tealium Audience Discovery for Snowflake

First recorded

27 Sep 2026

Record last updated

29 Sep 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA13 May 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release feed · docs.tealium.com ↗ · archived copy, 25 Oct 2026 ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work

Warehouse-native / zero-copy on other platforms latest first

• TATreasure AIWorkload Identity Federation authentication for Composable Audience Studio BigQueryGA14 Oct 2026
• MOMoEngageNo-code warehouse segment builderGAOct 2026
• TATreasure AIComposable Audience Studio for BigQueryGA11 May 2026
• BZBrazeZero-copy CDI syncs for Canvas triggersGA30 Apr 2026
• TATreasure AIComposable Audience Studio for Snowflake and DatabricksGA27 Apr 2026
• HTHightouchBigQuery Iceberg source via BigLakeGAApr 2026

All Warehouse-native / zero-copy changes →