GA 20 Oct 2026
Experiments API endpoints
Iterable adds 12 Experiments API endpoints to create variants, update settings, start or cancel experiments, declare a winner and retrieve totals and trends.
Entries on this page are generated by AI from vendor sources. How AI is used
Vendor: Iterable
ITIterable
Release history since8 Jan 2026
Latest change20 Oct 2026
Announced, not yet available0
In preview or beta now0
Retirements announced0
58 features and 61 dated states recorded · 100% of dates precise to the day · 1 monitored vendor source. Counts reflect how finely the vendor documents, not how much it ships. They include 2 features under review; the tiles and lifecycle summaries exclude them.
Timeline
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 202610 changes
GA 20 Oct 2026
Journey Loop tile
The journey canvas offers a Loop tile that sends users back through a journey section for a limited number of repeats, with criteria for when to loop or exit.
GA 20 Oct 2026 under review
Salesforce data out (consent sync)
Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.
GA 20 Oct 2026
Scheduled list refresh
Iterable saves eligible segmentation queries as scheduled lists that refresh automatically for reuse across campaigns and journeys.
GA 20 Oct 2026
Segmentation query guardrails
Iterable limits risky segmentation query patterns, restricts regex-based searches to safe fields, and adds org- and project-level guardrail settings for query reliability.
GA 6 Oct 2026 On time
Consent-based email tracking pixels
Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.
4 minor updates Data ingestion · Paid media audiences · Automated optimization…
- GA Recharge integration source Iterable syncs Recharge subscription customers, subscriptions, orders and charges in real time to personalize campaigns and trigger charge-failure recovery journeys.
- GA Stripe integration source Iterable syncs Stripe customer, subscription and payment activity in real time, keeping profiles current and triggering journeys on subscription changes or failed payments.
- GA TikTok Ads audience integration source Iterable sends exported lists or journey audiences to TikTok Ads as Customer File audiences for paid social targeting.
- GA Send Time Decisioning for SMS source Send Time Decisioning now supports SMS campaigns and journey tiles, using AI-driven insights to pick each message's best send time.
September 20268 changes
Integrations Hub
New in-product hub to configure, monitor and manage Iterable integrations, launching with native Salesforce access plus existing integrations.
RCS messaging
Send RCS messages from campaigns and journeys with rich media, carousels, CTAs, read-receipt tracking and SMS fallback.
Salesforce integration (data in)
Native Salesforce integration imports Contacts, Leads, Accounts, Opportunities and custom objects into Iterable on a schedule; outbound sync is planned later.
GA 24 Sep 2026
Catalog data in segmentation
Build audiences combining Catalog data with profile fields and event history, without copying catalog details onto every profile.
GA 24 Sep 2026
Journey Live Data response caching
Optional caching of Journey Live Data webhook responses for up to 10 minutes when requests are identical, cutting repeated endpoint calls.
GA 24 Sep 2026
Nova Agent alert-triggered insights
Nova Agent now surfaces performance insights beyond campaign reporting and explains triggered alerts with recommended next steps.
Announced 24 Sep 2026 under review
Salesforce data out (consent sync)
Now GA (20 Oct 2026). Current summary: Iterable syncs email opt-in and opt-out updates back to Salesforce Contact and Lead records, keeping consent status aligned between marketing and CRM.
Announced 21 Sep 2026 Expected Oct 2026
Consent-based email tracking pixels
Now GA (6 Oct 2026). Current summary: Iterable now injects the email open-tracking pixel in marketing emails only for recipients whose emailTrackingPixelConsent field is true.
August 20263 changes
GA 18 Aug 2026
API Explorer
Renamed and redesigned interactive API reference adding onboarding guidance, key-type visibility, live-call testing and US/EU switching.
GA 18 Aug 2026
Journey summary generation
Iterable auto-generates a summary of each saved or published journey that Nova Agent and other agentic workflows can query.
1 minor update Generative assistants
- GA Nova Agent review feedback improvements source Nova Agent's asset review shows clearer feedback with improved spelling and grammar checks; Handlebars now usable in all content editors.
July 20265 changes
Journey Live Data
Journeys can call an external webhook at a tile to pull real-time data for branching and message personalization, optionally saved to the profile.
GA 24 Jul 2026
Handlebars sortBy/groupBy helpers
New Handlebars helpers sortBy and groupBy let templates sort and group arrays and display each group with an item count.
GA 21 Jul 2026
Templates as experiment variants
Existing templates can be used directly as experiment variants instead of rebuilding content, speeding up experiment setup.
2 minor updates Dynamic content & personalization language · Generative assistants
- GA sentAt Handlebars merge tag source New email merge tag sentAt renders a message's original send time in its web version instead of the page render time.
- GA Nova Agent source footnotes source Nova Agent responses now include footnotes citing the documentation sources it used.
June 20264 changes
GA 9 Jun 2026
Default Quiet Hours for SMS
New SMS campaigns now default to Quiet Hours pausing sends 8pm-9am local time, for both marketing and transactional messages.
3 minor updates Predictive models · Generative assistants · Real-time & rule-based segments…
- GA Brand Affinity label accuracy update source Brand Affinity scoring was recalibrated to distribute users more accurately across labels, especially positive and neutral.
- GA Nova Agent navigation improvements source Nova Agent's side panel, feedback prompts and @ references were updated to be easier and quicker to use.
- GA Yes/No Split query builder refresh source The Yes/No Split journey tile's query builder was updated to match Iterable's newer segmentation UI for easier criteria editing.
May 20269 changes
Google Ads audience integration
Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.
GA 27 May 2026
Email Link Shortening
New premium add-on replaces long tracking URLs with shorter on-brand links at send time to reduce message clipping risk.
GA 27 May 2026
Send Time Optimization Insights
New reporting shows the lift and impact of Send Time Optimization-decisioned sends, built on an updated STO model.
6 minor updates Destinations & connectors · Paid media audiences · Real-time & rule-based segments…
- GA (regional) Data Sync on the EU data center source Iterable Data Sync can be hosted on Iterable's European data center, so EU-hosted projects can export their data to external storage.
- GA Data Sync SFTP destination source Iterable Data Sync can deliver exported data to an SFTP destination, alongside the existing warehouse and cloud storage destinations.
- GA Data Sync user profile field export source Iterable Data Sync exports user profile fields, including the Iterable-generated UUID, the customer's userID and the email address.
- GA Google Ads journey tile source A Google Ads journey tile exports audiences from Iterable journeys to Google Ads.
- GA Lists page workflow enhancements source Lists page adds easier list creation and common list actions launchable directly from the page via modals.
- GA React Native SDK v3 Embedded Messaging source React Native SDK 3.0.0 brings GA support for Embedded Messaging with out-of-the-box card, notification and banner views.
April 20266 changes
Command Center homepage
New goal-driven homepage surfacing key metrics, campaign health alerts and goal progress, alongside a refreshed app look and navigation.
Google Ads audience integration
Now GA (27 May 2026). Current summary: Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.
Nova Agent
Natural-language in-product agent that drafts and edits templates/campaigns, reviews assets, generates Handlebars, and answers product questions.
Unknown User Activation
Captures behavioral intent from anonymous website browsing sessions to nurture sign-ups and purchases from previously unknown visitors.
GA 22 Apr 2026
Stored Messages
Archives exact rendered copies of every sent email, SMS and push message to a customer-owned S3 bucket for compliance and auditing.
1 minor update Real-time & rule-based segments
- GA Campaign Label segmentation query limits source New caps on segmentation queries using Campaign Label: 3,000 matches per clause and 20,000 per query, to improve performance.
March 20264 changes
4 minor updates Agent interoperability
- GA MCP Server support for Gemini CLI, Windsurf and Google Antigravity source Iterable's MCP Server adds setup automations for the Gemini CLI, Windsurf and Google Antigravity AI clients, alongside Cursor, Claude Desktop and Claude Code.
- GA MCP Server experiment tools source Iterable's MCP Server adds three experiment tools that list experiments, get their details and get their variants.
- GA MCP Server send-safety permissions source Iterable's MCP Server requires stronger safeguards and permissions before creating campaigns, to help avoid accidental sends.
- GA MCP Server Windows DPAPI encryption source Iterable's MCP Server encrypts its keys with Windows DPAPI on Windows machines.
February 202611 changes
Iterable Data Sync
Automates export of Iterable-enriched customer data to a customer's own AWS S3, BigQuery, Databricks or Redshift storage, with sync monitoring in-app.
GA 24 Feb 2026
Creative Library
Centralized home to store and reuse images, PDFs and videos as brand assets across all messaging channels.
GA 24 Feb 2026
Experiment analytics by period
Experiment metrics can now be viewed for the pre-winner Experiment Period alone or for the full Experiment (all time) window.
GA 24 Feb 2026
Global Suppression Lists
Automatically excludes specified users from all new campaigns and journeys in a project, replacing manual suppression workarounds.
GA 24 Feb 2026
Lists page redesign with folders
Redesigned Lists page adds folders and bulk actions to organize and manage audiences with fewer clicks.
6 minor updates Reporting & dashboards · Administration & access control · Real-time & rule-based segments…
- GA Embedded Messaging click/impression metrics source Adds click rate and impression rate metrics for Embedded Messaging, matching reporting already available for other channels.
- GA Filtered engagement metrics source Adds filtered email and SMS click/open rate metrics, including unique-recipient variants, for more granular reporting.
- GA Usage and Billing contract-usage visibility source Finished rollout of Usage and Billing page changes giving visibility into contract usage and progress against limits.
- GA Segmentation value search behavior change source For string fields with over 1,000 values, the segmentation value picker now matches from the start of the string instead of anywhere within it.
- GA WhatsApp template submission validation source Flags issues in business-initiated WhatsApp templates at save time and validates submissions against Meta's rejection criteria.
- GA WhatsApp portfolio-wide messaging limits source WhatsApp messaging limits are now shared across all phone numbers in an organization's business portfolio instead of set per number, per Meta's policy change.
January 20261 change
1 minor update Administration & access control
- GA Usage and Billing custom date range source Adds a Custom Date option to view usage metrics over a chosen timeframe; limit-related metrics don't display in custom ranges.
Activity & capability breakdown
Where features stand today
0 Announced
0 Preview
0 Beta
55 GA
1 GA (regional)
Confirmed records only. 2 features under review excluded.
Activity per month
| Month | Changes |
|---|---|
| 2026-01 | 1 |
| 2026-02 | 11 |
| 2026-03 | 4 |
| 2026-04 | 6 |
| 2026-05 | 9 |
| 2026-06 | 4 |
| 2026-07 | 5 |
| 2026-08 | 3 |
| 2026-09 | 8 |
| 2026-10 | 10 |
Select a month to view its changes.
Recorded activity by capability area
Dated changes (feature states) per primary capability area and month, minor updates and records under review included. They show what the vendor documented, which depends on how finely it writes release notes: not investment, and not how complete the platform is.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | |
|---|---|---|---|---|---|---|---|---|---|---|
| Data | 1 | 2 | ||||||||
| Identity | 1 | |||||||||
| Segmentation | 2 | 1 | 1 | 1 | 1 | 2 | ||||
| Activation | 1 | 1 | 5 | 1 | 2 | |||||
| Orchestration | 1 | 1 | 1 | |||||||
| Decisioning | 1 | |||||||||
| Channels | 2 | 1 | 1 | |||||||
| Content | 1 | 2 | ||||||||
| Experimentation | 1 | 1 | 1 | |||||||
| Analytics | 2 | 1 | 1 | |||||||
| AI | 4 | 1 | 2 | 1 | 2 | 1 | ||||
| Governance | 1 | 1 | 1 | 1 | ||||||
| Platform | 1 | 1 | 1 | 1 | 1 | 1 |
Capabilities with the most recorded changes
Real-time & rule-based segments (8) · Destinations & connectors (6) · Generative assistants (5) · Paid media audiences (4) · Reporting & dashboards (4) · Agent interoperability (4) · Journeys (3) · Data ingestion (3)
Links open this platform's whole-record timeline, including minor updates and all states. Capability timelines also include secondary classifications, so their totals can be higher than the primary-only counts above. Use All platforms in Timeline filters to explore the wider record.
Signals (1): partnerships, acquisitions, packaging
- 22 Jun 2026: Iterable named a Databricks Validated Partner and launch partner for the new CustomerLake offering, alongside its existing Snowflake Elite Partner tier status. ↗ Open signal →
Sources used: 1 monitored vendor source · announcements lane
Coverage measures the health of vendor sources monitored daily or weekly. Historical archives and the announcements lane are excluded.
| Source | Role / monitoring | Vendor rhythm | Last change seen | Reading |
|---|---|---|---|---|
| Release notes, 2026 ↗support.iterable.com | Current releasesDaily | monthly | 21 Oct 2026 | HealthyRead timestamps for Release notes, 2026
|
| MarTech Watch (announcements) ↗andrea.veggiani.com | AnnouncementsDaily | weekly (Watch issue) | 10 Oct 2026 | HealthyRead timestamps for MarTech Watch (announcements)
|
-
support.iterable.com
Current releases
- Monitoring
- Daily
- Vendor rhythm
- monthly
- Last change seen
- 21 Oct 2026
Read timestamps for Release notes, 2026
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
-
andrea.veggiani.com
Announcements · excluded from coverage
- Monitoring
- Daily
- Vendor rhythm
- weekly (Watch issue)
- Last change seen
- 10 Oct 2026
Read timestamps for MarTech Watch (announcements)
- Health as of
- 2026-11-11 11:56 UTC
- Last attempt
- 2026-11-11 11:56 UTC
- Last successful read
- 2026-11-11 11:56 UTC
Source schedules, health assessments, last attempts and successful reads. All platforms' sources · source policy