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Google Ads audience integration

GA since 27 May 2026 major

Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.

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support.iterable.com Evidence for GA · 27 May 2026
Platform
Iterable
Capability
Paid media audiences · Activation
Vendor's name
Google Ads integration · Google Ads in journeys
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. GA27 May 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · support.iterable.com ↗
  2. Beta22 Apr 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · support.iterable.com ↗

Record corrections 1

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Syncs static and dynamic Iterable lists into Google Ads Customer Match for lookalike audiences; GA added a journey tile to export audiences.

    After: Syncs static and dynamic Iterable lists into Google Ads Customer Match to build lookalike audiences across paid and owned channels.

    The journey tile ("exporting audiences to Google Ads from Iterable journeys with the Google Ads journey tile") is recorded as its own feature. Evidence: support.iterable.com ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

Paid media audiences on other platforms latest first

All Paid media audiences changes →

More from Iterable in Paid media audiences

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