HTHightouch

Identity resolution runs no longer fail on superclusters; flagged values stay quarantined until reviewers choose Keep or Block, with a warning banner and per-run visibility in the Runs tab.

An AI agent panel beside the journey canvas sees the open journey including unsaved edits, explains or analyzes it, and applies requested edits by highlighting changed tiles for review before saving.

Agent chat answers include inline citations after each paragraph or list item for the definitions and assumptions used, plus a full citation list at the end.

AI Decisioning lets you choose the exact send time within each three-hour best-time-of-day window, applied per user's time zone to new recommendations.

The Context Hub Connections page shows status, run history, and errors or warnings for each Fivetran connection feeding agents, and lets you test connections or run syncs on demand.

Assumptions an agent makes in chat, such as how a business defines an active customer, are saved to a Definitions tab for review, edit, and approval, then reused by agents.

Hightouch automatically syncs images and creative files from a connected digital asset manager into the asset library, on a schedule or on demand.

Event-based journey Start tiles can require a category selection that scopes who enters the journey and who direct message tiles can message.

Ad Studio templates reuse a layout across many ads, making it faster to create brand-consistent variants for different audiences and channels.

Consent settings link a feature matrix to consent records so revoking consent can remove dependent features from warehouse and historical data, or just report it; not yet for Redshift or Databricks.

Amazon Ads first-party audience syncs use Ads Data Manager instead of AMC audiences, with Hightouch creating and sharing the audience directly to Amazon DSP.

Adds a column listing every audience a user currently belongs to, usable for syncing or filtering by membership count.

Iterable trigger syncs gain Update and Upsert modes across channels, letting data changes re-trigger a campaign, not just first appearance.

Realtime audiences and realtime traits can filter on arrays of objects in event payloads, requiring every condition to match the same array item.

Reviewers can pin comments to a spot on a static or video ad in the visual editor and mention teammates for feedback before launch.

Agents can read and analyze journey definitions, runs, and logs to help debug issues or explain journey performance.

A new FreeWheel Data Suite destination creates and maintains FreeWheel segments with incremental membership updates for CTV targeting.

A new Purchasely destination syncs audience membership into custom audiences to personalize in-app paywalls.

A new Eagle Eye destination issues loyalty coupons to audience members and cancels them automatically on audience exit.

Lifecycle Studio supports a library of reusable email components imported from HTML, existing emails, or Figma.

General models support SQL-defined selections and dbt-defined tables, letting admins limit which rows or models an agent can query.

Journey time delay tiles gain a next-matching-time mode to release members at a specific time of day and weekday.

MoEngage segment syncs support a new partner cohort API, combining audience and attribute writes into a single sync.

Probabilistic identity graphs support incremental configuration changes, like adding identifiers or thresholds, without a full rerun.

Realtime traits support trailing time windows up to 24 hours, instead of only lifetime values, across count, sum, list and first/last types.

The Reports page shows pre-generated report suggestions tailored to a workspace's data, refinable through follow-up questions.

Sync mappings can spread a JSON or object column so each key becomes its own destination field, on Marketo, Adobe Target and Google Sheets.

Every audience has an Overview tab with a visual summary of size, activity, and syncs, and can have a custom dashboard attached for richer KPIs.

A new OpenAI destination syncs conversion events to OpenAI's Events API across all standard event types.

A new Partnerize destination syncs conversion events for server-to-server affiliate attribution, including multi-item orders.

The schema page flags misconfigured related models by checking join key cardinality and warning on incorrect relationship settings.

Brand profiles define brand-specific logos, fonts and context so agents generate on-brand ads and lifecycle campaigns.

An Event Debugger traces an event's full path through Hightouch, including syncs, filtering and downstream audience changes.

Related model filters in the Audience Builder support nested AND/OR condition groups for combining required and alternative conditions.

A new Ometria destination syncs contacts, orders, products and custom events via Ometria's push API.

A Pinterest Ads data connector lets agents answer questions and generate reports across Pinterest campaign data.

A new WebDAV destination syncs data to any WebDAV server as CSV, JSON, NDJSON, XML or Parquet files.

A new source uses Google BigQuery as a query layer over Iceberg tables via the BigLake REST catalog.

Google Ads can be connected through Google's Data Manager API, adding new features and passwordless authentication.

A Journey tile can assign per-user coupon codes and related values like expiration to audience members.

A new Knock destination syncs audiences, users and objects for notification routing.

A new custom email editor adds inline text editing, link management and block styling, plus an image editor for any image.

Guardrails can restrict AI Decisioning message delivery to specific time windows per channel.

Identity resolution graphs can run in sequential stages, matching high-confidence fields first before broader matching runs.

Array expansion fans out array-typed source columns into individual destination rows, enabling one-to-many syncs.

A new Topsort destination syncs audiences to Topsort's Segments API for retail media network campaign targeting.

A new Adestra (MessageFocus) destination syncs contact data and manages list subscriptions.

AI Decisioning resources are now accessible via a REST API for agent retrieval, message management and programmatic run triggers.

A new PAR Punchh destination syncs audience data for customer segment management.

Real-time audiences get a dedicated Overview tab with live metrics like entrances, events processed, error rate and time-series charts.

A new Resonate destination matches first-party data against Resonate's identity graph for enrichment and targeting.

Hightouch Events supports syncing directly into SQL tables in Microsoft Fabric for Azure-based data stacks.

Audience-based and event-based journeys gain more granular entry controls to limit how often members enter and prevent repeated sends.

A new Snowflake Iceberg destination syncs models directly into Snowflake Iceberg tables.

A new FreeWheel destination syncs audience segments directly to FreeWheel.

Google Data Manager can send audiences to both Google Ads and Display & Video 360 from a single destination, with Match Booster for all sync types.

Identity resolution automatically detects and quarantines superclusters caused by bad data like placeholder phone numbers before applying them.

Journeys support context variables that set values about a user for reference in later sync tiles as they move through the journey.

List traits support arrays of objects, not just arrays of individual values, enabling structured lists like recent purchases.

A new Magnite Match destination sends email-based audiences to Magnite for audience matching and activation.

Match Booster can match records using name and residential address when email or phone number aren't available.

A new Podscribe destination syncs event data for podcast ad tracking and measurement.

Talon.One supports event syncing, including event endpoints and forwarding for promotions, incentives and real-time decisioning.

Different workloads are automatically routed to warehouses optimized for interactive queries versus batch jobs like identity resolution or large syncs.