SESalesforce Marketing Cloud Engagement

Will let marketers browse and insert Marketing Cloud Engagement images directly in Marketing Cloud Next Content Builder via DAM Connect, without manual downloads; planned for availability after December 18, 2026.

As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.

Now GA (15 Oct 2026). Current summary: As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.

Emotional Tone Insights is being retired; the vendor announced the deprecation the week of September 21, 2026.

Journey Builder can deduplicate recipient email addresses within a journey to stop redundant sends.

A consolidated Journey Notifications dashboard shows journey issues and warnings in one place for troubleshooting.

New out-of-the-box Identity Resolution match rules reduce duplicate customer records with less manual effort.

Advanced Audit Trail now logs Data Extension access events for security monitoring.

Copies a data extension's columns, data types, primary keys and records from Marketing Cloud Engagement into a Marketing Object in one step, as a one-time copy with no ongoing sync.

Multiple Marketing Cloud Engagement accounts can now connect to a single shared Data Cloud instance.

Adds the ability to provision and secure proxied custom domains for sender authentication.

A Security Dashboard gives admins one view of the account's security settings: an overall health score, factors by category, priority improvements and a PDF export. Not available on Hyperforce.

Salesforce announced that, in a future release, accounts using single sign-on will have to use MFA systems that send AMR and ACC claims; the requirement is not yet enforced.

Planned: WhatsApp Direct Send will let Engagement send utility messages without waiting for template pre-approval and catch template category mismatches before they trigger account restrictions; availability after November 2026.

Admins must now reauthenticate with MFA before performing critical security tasks, adding step-up protection.

Maps subscriber consent status across apps to help keep Engagement and Next compliant and in sync.

New configuration recommendations help improve the performance of running journeys.

Bulk selection on the Journey Dashboard lets teams filter and organize journeys more efficiently.

US and Canada SMS short and long codes used in Marketing Cloud Engagement now also work for next-gen messaging in Marketing Cloud Next.

Older TLS cipher suites are no longer supported for browser or API connections to Marketing Cloud Engagement as of the Summer '26 release; customers must use a modern TLS implementation such as TLS 1.3 with SHA-256/SHA-384 cipher suites.

Marketers can send payment options to customers in India directly within a WhatsApp chat.

Automatically tracks inbound WhatsApp conversations that originate from Meta ads to measure ad spend effectiveness.

Admins can quickly create Marketing Cloud Next users by duplicating existing Engagement users, who are auto-assigned the permissions needed to start using Next.

Einstein Metrics Guard scores bot-driven email engagement using Data 360 data to identify non-human opens and clicks.

Event Notification Service now retries failed webhook deliveries at decreasing intervals for up to 7 days instead of suspending callbacks immediately.

The Is Updated entry-criteria operator now compares before-and-after field values so contacts enter journeys more accurately on CRM data changes.

Adds lockable email templates that platform users can use without changing locked design elements.

Unified Messaging customers can enable Meta's MM Lite optimizations for outbound WhatsApp marketing template messages, improving delivery rates and ad-spend return.

Lets marketers showcase products from a catalog directly within messages.

A new Cleared Data folder in the Recycle Bin keeps cleared Data Extension records for 30 days so they can be restored into a new data extension.

Marketers can send Marketing Cloud Engagement emails directly from Salesforce Flow.

Identifies bot-driven clicks on SMS links to give cleaner SMS engagement metrics.

Improves campaign reporting and data compatibility so unified reporting is viewable in context for Marketing Cloud Next.

Will let orgs with an older Engagement data model unify legacy data for compatibility with Marketing Cloud Next features like Marketing Performance reports.

Marketers can process payments on WhatsApp for customers in Brazil.