Beta
Platforms ▾
Engagement platformsCEP
CEPs in the Release Matrix →
Data platformsCDP
CDPs in the Release Matrix →
B2B marketing automationMAP B2B
MAP B2Bs in the Release Matrix →
All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

Type at least 2 characters.

AI generatedAI generated This record is generated by AI from the cited source. How AI is used

SE

WhatsApp account model update

GA since 15 Oct 2026 notable under review

As Meta separates WhatsApp phone numbers from provider-specific templates and billing, Marketing Cloud Engagement lets a single WhatsApp number be used across Salesforce and another provider simultaneously without disrupting journeys, templates or API integrations.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for GA · 15 Oct 2026
Platform
Salesforce Marketing Cloud Engagement
Capability
Messaging apps · Channels
Vendor's name
Prepare for the WhatsApp Account Model Update · WhatsApp Account Model Update
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. GA15 Oct 2026
    First recorded 24 Oct 2026 · vendor release notes · help.salesforce.com ↗
  2. Announcedweek of 12 Oct 2026
    First recorded 21 Oct 2026 · vendor release notes · help.salesforce.com ↗

Record corrections 1

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Date

    Date: Announced · week of 11 Oct 2026 · Global → Announced · week of 12 Oct 2026 · Global

    Salesforce's change log now reads "Prepare for the WhatsApp Account Model Update (Added the week of October 12, 2026)", as on the Marketing Cloud Next record. Evidence: help.salesforce.com ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

Messaging apps on other platforms latest first

All Messaging apps changes →

More from SFMC Engagement in Messaging apps

Report an issue

Tell us what is wrong in this record. Reports are checked against public sources, with the same rules as every entry. How corrections work

Sent through Web3Forms. Nothing you send is published. How reports are handled.