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WhatsApp messaging by Business-Scoped User ID (Engagement)

GA since Jun 2026 major

Engagement can import contacts by WhatsApp Business-Scoped User ID, message users who hide their phone number behind a username, and track engagement across both identifiers.

Read vendor source (opens in a new tab)
help.salesforce.com Evidence for GA · Jun 2026 Additional source: help.salesforce.com ↗ (opens in a new tab)
Platform
Salesforce Marketing Cloud Engagement
Capability
Messaging apps · Channels
Vendor's name
Reach WhatsApp Users with Usernames Using Business-Scoped User IDs
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GAJun 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes (2 sources) · help.salesforce.com ↗ · help.salesforce.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

  1. Text
    Summary rewritten

    Before: Engagement can message WhatsApp users by username via Business-Scoped User IDs, reaching those who hide phone numbers.

    After: Engagement can import contacts by WhatsApp Business-Scoped User ID, message users who hide their phone number behind a username, and track engagement across both identifiers.

    Summary rewritten for the single available state. Evidence: help.salesforce.com ↗

  2. Lifecycle state

    Lifecycle: Announced · May 2026; GA · Sep 2026 → GA · Jun 2026

    The Summer '26 notes list it as shipped: "When: Starting June 2026, Marketing Cloud Engagement handles BSUID user-initiated messages without disruption." Winter '27 repeats it. Evidence: help.salesforce.com ↗

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