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SE

WhatsApp delivery optimization via Marketing Messages Lite

GA since Jan 2026 notable

Unified Messaging customers can enable Meta's MM Lite optimizations for outbound WhatsApp marketing template messages, improving delivery rates and ad-spend return.

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help.salesforce.com Evidence for GA · Jan 2026
Platform
Salesforce Marketing Cloud Engagement
Capability
Messaging apps · Channels
Vendor's name
Marketing Messages Lite · MM Lite
First recorded
Record last updated

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Lifecycle history 1 state

  1. GAJan 2026
    First recorded 23 Oct 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

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