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WhatsApp BSUID sender profiles

GA since 30 Sep 2026 notable

WhatsApp sender profiles support Meta's Business-Scoped User ID (BSUID) alongside phone number, so Bloomreach keeps reaching customers through WhatsApp's username rollout, falling back automatically.

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documentation.bloomreach.com Evidence for GA · 30 Sep 2026
Platform
Bloomreach Engagement
Capability
Messaging apps · Channels
Vendor's name
WhatsApp sender profiles and BSUID support
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA30 Sep 2026
    First recorded 30 Sep 2026 · vendor changelog · documentation.bloomreach.com ↗ · archived copy, 25 Oct 2026 ↗

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