BZBraze

Lets a Banner be placed on a website from the dashboard using a CSS selector and insertion method, so placement can change without a code change after initial Web SDK setup.

Catalogs can be assigned to a Team, with Team-level permissions to view, edit, export, or delete them, scoping catalog access without granting it workspace-wide.

After a Canvas is launched, marketers can add, deactivate, or reactivate variants on a live Content Optimizer step within the five-variant limit.

Content Optimizer's AI-driven variant testing of hooks, bodies and CTAs for SMS, MMS and RCS messages, generally available with the step since 15 October 2026.

Adds Content Optimizer step status labels (Learning/Optimizing/Action Recommended), pre-launch misconfiguration checks, per-user variant-combination tracking, and three new Currents event types.

Content Optimizer can now optimize email preheaders, sender names, and images, and supports up to four email components or three SMS/MMS/RCS components per step.

A 0–10 NPS Survey block for drag-and-drop emails lets recipients pick a score inline and continues to a Braze survey landing page.

Messaging Observability traces entries, suppressions, failures, and sends across a whole Canvas or campaign in one place, with Canvas progression shown separately from send outcomes.

SMS and RCS click tracking checks the IP address and user agent of each click and excludes clicks from known automated link scanners from reported click metrics.

Shows the live request and response for each Connected Content call in Preview & Test — URL, method, status, headers, payload, duration, and cache status — across messaging channels and Banners.

Now GA (15 Oct 2026). Current summary: Content Optimizer can now optimize email preheaders, sender names, and images, and supports up to four email components or three SMS/MMS/RCS components per step.

eCommerce recommended events can be filtered by basic and nested event properties in triggers, action paths, conversion events, and exit criteria.

New Liquid tags provide one-click email subscription group unsubscribe links without changing global subscription state, and retrieve a contact's WhatsApp username from inbound messages.

The Manage Subscriptions landing page block now supports email, SMS, and WhatsApp subscription groups, not just email.

The Braze MCP server adds beta support for AI agents to use the Campaigns and Segments API.

The Braze MCP server adds beta support for Operator Connect, linking external AI agents to Operator.

SCIM provisioning can sync groups from Okta and Microsoft Entra ID to Braze custom roles, keeping dashboard access aligned with identity provider group membership.

Enables Banners for Shopify standard integrations directly from integration settings, without additional development.

Manage Shopify segment syncs from the Shopify integration page, including one-time syncs, status tracking, and pause or resume controls.

Sends a branded SMS double opt-in confirmation through Braze instead of Shopify's confirmation email.

Notifies dashboard users when Action Credit consumption crosses 50%, 75%, 90%, or 100% of the current period's allotment, with a usage banner at 90%+.

Lets teams localize webhook payload values from one campaign, Canvas step, or template using translation tags, replacing per-language webhooks and Liquid logic.

Sends WhatsApp carousel messages through the Braze API using a carousel card object.

Audience Sync to Google adds support for activating audiences through the Google Data Manager API.

Adds Azure Blob Storage as a Cloud Data Ingestion file-storage source, ingesting files as soon as they're written, like the existing Amazon S3 source.

Syncs data warehouse data directly into BrazeAI Decisioning Studio for reinforcement learning and AI decisioning, starting with Snowflake sources, without custom ETL jobs.

Adds Google Cloud Storage as a Cloud Data Ingestion file-storage source, ingesting files as soon as they're written, like the existing Amazon S3 source.

Lets teams write a SQL query against any warehouse table or view to create and edit Cloud Data Ingestion syncs, across Snowflake, Redshift, BigQuery, Databricks, and Fabric.

A no-code option to create Cloud Data Ingestion User Attributes syncs by mapping warehouse table columns to Braze fields, for simpler cases than the SQL editor.

Now GA (17 Sep 2026). Current summary: Shows the live request and response for each Connected Content call in Preview & Test — URL, method, status, headers, payload, duration, and cache status — across messaging channels and Banners.

Now GA (15 Oct 2026). Current summary: Adds Content Optimizer step status labels (Learning/Optimizing/Action Recommended), pre-launch misconfiguration checks, per-user variant-combination tracking, and three new Currents event types.

Lets teams set volume thresholds on Canvas entries or sends, checked on a schedule, with email or webhook notifications when a rule is met.

A KakaoTalk message format with up to six scrollable cards, each with an image, header, message, optional URL, and at least one button.

Landing pages support custom form blocks and a JavaScript bridge to capture custom form input and sync client-side events and attributes.

Lets teams split a long landing page form across multiple steps in a single Form row, with a built-in confirmation step after submission.

A landing page block lets users view, opt in to, and update their email subscription groups.

Operator can navigate to a different dashboard page to complete a request, chaining multi-step work from a single prompt, with an auto-approve option to skip confirmation.

Extends Operator's natural-language actions to more dashboard pages, including report building, template and Content Block lists, user import/management, and predictions.

Braze surveys collect feedback in in-app messages and landing pages that can be analyzed and used in follow-up messaging.

WhatsApp Template Builder adds in-composer template creation, carousel response messages, and new Utility and Flow template types.

Banners can now be composed using an HTML editor for teams that maintain their own templates or want full control over markup and styling.

The CSV import flow for custom events now includes a mapper to map event names and property headers to Braze fields before import, matching the custom attributes flow.

A new API endpoint lets teams programmatically update push credentials per app and platform (Apple, Firebase, Huawei, Kindle) using Base64-encoded payloads.

Shareable Preview now supports SMS, MMS, RCS, Push, Content Cards, and LINE, letting reviewers without dashboard access see a rendered message via a link.

Adds a numeric rating scale form block (1-10, 1-5, or 0-10 NPS) to landing page and in-app message surveys for capturing sentiment without custom code.

A WhatsApp template layout displays a time-sensitive promotional offer with an optional countdown for seasonal sales or personalized offers.

Agent Console adds Operator-driven use-case setup, agent duplication, draft saving, fallback outputs for Canvas agents, required Catalog agent inputs, and re-running only empty cells.

In Agent Console, Operator can apply pre-configured starting templates for new agents, setting instructions, output fields, and context.

Banner campaigns can re-admit users who dismissed a Banner after a configurable cooldown window instead of excluding them permanently.

Banners can be configured to let users manually dismiss them via a dismiss button.

Now GA (15 Oct 2026). Current summary: After a Canvas is launched, marketers can add, deactivate, or reactivate variants on a live Content Optimizer step within the five-variant limit.

Deliverability Center now shows Microsoft SNDS metrics for dedicated sending IPs when sending email via Amazon SES, backfilling up to 90 days.

Adds an Event History tab on user profiles listing a user's recent custom events and purchases, for debugging integrations and event-triggered entry.

Operator can create or edit reusable Content Blocks directly from a natural-language prompt on the Content Blocks page.

Consolidates standalone BrazeAI assistants (Liquid Agent, Copywriter, HTML Email Template agent, Image generator, Content QA, Data Transformations Copilot) into Operator.

Automatically applies recommended experiment defaults and shifts push send volume toward the best-performing variant when multiple variants are added.

Quick Push A/B Testing now supports multi-platform push campaigns and Canvas steps via variant groups, testing aligned iOS and Android variants together.

Catalogs support a geolocation field type and distance-based Catalog Selection operators for proximity targeting like nearest store or items within a radius.

Now GA (15 Oct 2026). Current summary: Content Optimizer's AI-driven variant testing of hooks, bodies and CTAs for SMS, MMS and RCS messages, generally available with the step since 15 October 2026.

Braze automatically manages orphaned subscription records not tied to a user profile, preventing new profiles from inheriting stale subscription state.

A single channel-level dashboard for push engagement (sends, bounces, deliveries, open rates) over a configurable window, without rolling up individual campaigns.

Workspace time zones let scheduled campaigns and Canvases send using the workspace's own time zone instead of the company-wide time zone; rolling out gradually.

Canvas context variables can now set a removal event or an expiration for Content Cards.

A Message step setting controls whether a user failing delivery validation advances to the next step or exits the Canvas.

eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

Import Users gains a Quick User Add option to create a single profile from an email or external ID, without CSV upload or automated ingestion.

Syncs Shopify product tags, collections and metafields into the Braze catalog for richer personalization, segmentation and catalog-based messaging.

Workspace-level messaging rate limits regulate outgoing send speed per workspace; the setting is rolling out gradually.

Braze referenced a Creative Studio tool bringing Figma and Canva designs into content creation.

Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.

A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.

Canvas context variables can now set an expiration for Banner and in-app Message steps or drive personalized delays in Action Path steps.

Content Blocks target users in different workspace locales with translated content; generally available with multi-language translations.

BrazeAI Operator can file a Braze support ticket with auto-included context directly from the dashboard.

A Canvas step that creates or updates one or more context variables as a person moves through the journey.

Cloud Data Ingestion separates sources from syncs so one source can be reused across many syncs, with existing syncs auto-migrated.

Now GA (2 Apr 2026). Current summary: Content Blocks target users in different workspace locales with translated content; generally available with multi-language translations.

CSV user imports can be validated before running, producing a downloadable report of rows that will fail or partly succeed.

Gradually ramps daily send volume on an IP, sending to the most engaged subscribers first to build inbox provider trust.

Now GA (2 Apr 2026). Current summary: A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.

Now GA (30 Apr 2026). Current summary: eCommerce recommended events cover six purchase steps (product_viewed, cart_updated, checkout_started, order_placed, order_cancelled, order_refunded) that Braze validates for platform features; the Places Order conversion event was added in early access.

New API endpoints let customers, partners and agencies upload files or copy them from a URL into the Media Library.

Now GA (2 Apr 2026). Current summary: Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.

Cloud Data Ingestion Sync Log dashboard can export either only error rows or every processed row from a sync run.

A campaign or Canvas can set a distinct send-rate limit per channel instead of one limit shared across the whole send.