This record is generated by AI from the cited source. How AI is used
After a Canvas is launched, marketers can add, deactivate, or reactivate variants on a live Content Optimizer step within the five-variant limit.
- Platform
- Braze
- Capability
- Automated optimization · Experimentation
- Vendor's name
- Content Optimizer
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 2 states
- GA15 Oct 2026
- Beta25 Jun 2026First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 1 Oct 2026 ↗
Record corrections 1
Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.
- Lifecycle state
GA state: not recorded → 15 Oct 2026
Recorded in beta while the Content Optimizer step was in beta. Braze made the step generally available on 15 October 2026, and its documentation now describes adding, deactivating and reactivating variants on a launched step as part of the step, with no beta label. The beta stays in the history. Evidence: braze.com ↗
Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work
Automated optimization on other platforms latest first
- IterableSend Time Decisioning for SMSGA6 Oct 2026
- KlaviyoCustom control group and analytics for personalized send timeGA27 Aug 2026
- Adobe AJOSend-Time Optimization in Wait activityGA13 Aug 2026
- Adobe AJOJourney path experimentationGA7 Apr 2026
- KlaviyoSend time distribution analyticsGA23 Mar 2026
- KlaviyoPersonalized send timeGA8 Jan 2026
All Automated optimization changes →
More from Braze in Automated optimization
- BrazeAI Decisioning Studio GoGA15 Oct 2026
- Content Optimizer for SMS, MMS and RCSGA15 Oct 2026
- Content Optimizer Canvas stepGA15 Oct 2026
- Optimize with BrazeAI for push A/B testsPreview25 Jun 2026