This record is generated by AI from the cited source. How AI is used
A Canvas step that tests many content variants across email, push, SMS, MMS, and RCS and automatically shifts traffic toward the better-performing combinations.
- Platform
- Braze
- Capability
- Automated optimization · Experimentation
- Vendor's name
- Content Optimizer
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 2 states
- GA15 Oct 2026
- Beta5 Feb 2026First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 25 Oct 2026 ↗
Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work
Automated optimization on other platforms latest first
- IterableSend Time Decisioning for SMSGA6 Oct 2026
- KlaviyoCustom control group and analytics for personalized send timeGA27 Aug 2026
- Adobe AJOSend-Time Optimization in Wait activityGA13 Aug 2026
- Adobe AJOJourney path experimentationGA7 Apr 2026
- KlaviyoSend time distribution analyticsGA23 Mar 2026
- KlaviyoPersonalized send timeGA8 Jan 2026
All Automated optimization changes →
More from Braze in Automated optimization
- BrazeAI Decisioning Studio GoGA15 Oct 2026
- Content Optimizer for SMS, MMS and RCSGA15 Oct 2026
- Optimize with BrazeAI for push A/B testsPreview25 Jun 2026