This record is generated by AI from the cited source. How AI is used
Content Optimizer's AI-driven variant testing of hooks, bodies and CTAs for SMS, MMS and RCS messages, generally available with the step since 15 October 2026.
- Platform
- Braze
- Capability
- Automated optimization · Experimentation
- Vendor's name
- Content Optimizer for SMS, MMS, and RCS messages
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 2 states
- GA15 Oct 2026
- Beta28 May 2026First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 25 Oct 2026 ↗
Record corrections 1
Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.
- Lifecycle state
GA state: not recorded → 15 Oct 2026
The Braze release of 15 October 2026 makes Content Optimizer generally available as a step that tests variants "for email, push notifications, SMS, MMS, and RCS", so the SMS, MMS and RCS extension recorded in beta on 28 May is GA from the same date. The beta stays in the history. Evidence: braze.com ↗
Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work
Automated optimization on other platforms latest first
- IterableSend Time Decisioning for SMSGA6 Oct 2026
- KlaviyoCustom control group and analytics for personalized send timeGA27 Aug 2026
- Adobe AJOSend-Time Optimization in Wait activityGA13 Aug 2026
- Adobe AJOJourney path experimentationGA7 Apr 2026
- KlaviyoSend time distribution analyticsGA23 Mar 2026
- KlaviyoPersonalized send timeGA8 Jan 2026
All Automated optimization changes →
More from Braze in Automated optimization
- BrazeAI Decisioning Studio GoGA15 Oct 2026
- Content Optimizer Canvas stepGA15 Oct 2026
- Optimize with BrazeAI for push A/B testsPreview25 Jun 2026