KLKlaviyo

Social Auto-Replies no longer require collecting an email or phone number before sending the configured reply, so a reply can go out as soon as someone uses the keyword.

Universal content blocks such as shared headers and footers keep version history, so a bad publish can be rolled back by restoring a prior version everywhere it is used; rolling out gradually.

Klaviyo flows keep a version history: users can restore an earlier version, see who changed what, and copy a past version into a draft, including Composer's changes.

Composer builds sign-up forms from a description or copy request, handling design, targeting and trigger changes, with desktop and mobile previews.

Flow emails can show or hide blocks and add dynamic content using trigger event properties from any integration, with no code needed.

A live preview link can be shared with up to 10 reviewers without a Klaviyo login to approve campaign and flow emails before send; rolling out gradually.

AI-estimated CX scores for Customer Agent and human replies show next to CSAT in Helpdesk and Customer Agent analytics, without needing surveys.

Composer builds A/B tests alongside a campaign, varying subject lines, sender names, content, design and SMS copy.

Composer lets users schedule a one-time reminder that reopens the same conversation later with a nudge, draft, proposal or report.

Preference pages can show a tracking consent block letting recipients control open and click tracking, displayed only in chosen regions.

Composer connects to Asana so briefs and calendar items there can be turned directly into Klaviyo campaigns and flows.

Composer can make changes directly in a connected Shopify store, such as updating prices and discount codes, from within Klaviyo.

Service Overview shows Customer Agent revenue by flow, campaign and web chat conversation starter, with Composer able to analyze it further.

In limited availability, lets marketers build segments from channel affinity rankings, including WhatsApp, alongside email, SMS and push predictions.

The new Composer experience can build omnichannel campaigns spanning multiple channels, restoring a capability the previous Composer version supported.

Content blocks for Customer Hub and onsite content support custom HTML and CSS beyond template limits, with real-time preview and warnings for unsupported code.

Composer can turn anything it creates into an artifact: a live web page with its own link, built from a single ask.

Composer can pull a brand's visual style (colors, typography, button styles) from its website and apply it to content it builds, after the user approves the suggested styles.

Users can ask Composer for support and then connect with a live Klaviyo Product Expert in the same chat, with context carried over.

Marking a message as spam in Helpdesk lets agents create a custom intake rule so similar future messages are sorted the same way automatically.

Smart Translations now localizes hosted subscribe, unsubscribe and preferences pages plus double opt-in emails into subscribers' languages.

Lets users export a CSV of campaign results across email, SMS, push and WhatsApp, filterable by date, tag, channel and A/B variation.

Will let developers and AI agents create in-app sign-up forms and retrieve them by ID with channel details through the Klaviyo API, like existing web form support.

Composer shows a card detailing proposed campaign sends or schedules, coupon changes, or custom object changes before a user approves them.

Clicking Fix with Composer on a flow alert hands that flow's problems directly to Composer to diagnose and address.

In the drag-and-drop email template editor, users can preview and restore any saved version of a template, with the current version saved first; rolling out gradually.

Imports subscription status automatically during the initial Wix sync so migrating merchants keep existing email consent, with newer consent taking precedence.

Klaviyo lets users set brand defaults once for buttons, text, input fields, and colors, then apply them automatically to every new sign-up form.

Users can preview a sign-up form draft on any live page, scan a QR code to test it on mobile, and see saved edits refresh automatically.

Composer can set the audience for each message in a campaign, remove a message or audience, and copy one to another audience, shown in preview for approval.

Teams can use the Klaviyo app and Help Center in Japanese to build, send, and find answers without translating.

Customer Agent scopes its knowledge and skills to chosen countries, regions, or Shopify markets, so one agent shows each shopper the right policies, products, and prices.

Flows can add a Customer Hub content block action that surfaces the flow's message as content in each shopper's For You tab on the website.

Customer Hub can be shown to a chosen share of visitors for a set time, tracking engagement and revenue before full rollout.

Helpdesk lets select customers set first response, second response, and resolution targets, with live countdowns per ticket.

Custom Objects lets businesses model their own data as real objects for their use case; now available to all Klaviyo accounts.

Sign-up forms can collect explicit marketing and email tracking consent from new subscribers, helping compliance with EU privacy rules.

Saved HTML email templates, including imported and AI-generated ones, can be converted into editable drag-and-drop templates.

Tracks order-attributed revenue, engagement, top creators, and trends for organic social content, with deeper analysis via Composer.

Customer Hub revenue can be queried from a daily Snowflake aggregate table using the same attribution logic as in-app dashboards, letting merchants combine Customer Hub ROI with other business metrics.

Composer creates and edits push notification campaigns end to end, showing a preview to review before anything is saved.

Composer creates and edits WhatsApp campaigns end to end, with previews and approval before anything is saved.

Composer drafts campaigns that users review, naming them, approving or declining, and giving feedback before anything is created.

A guided wizard walks accounts through moving to Klaviyo-built sending infrastructure with automatic domain warming.

Text campaigns can now be delayed or skipped automatically to avoid sending during recipient quiet hours.

A new dashboard compares attributed value, deliverability and engagement across email, SMS, WhatsApp and push in one view.

Composer proposes changes to SMS and RCS campaigns, which can be previewed and applied.

Email click tracking can be disabled account-wide, by recipient consent, or per link for privacy compliance.

Users can add their own MCP connector to Composer by providing a URL and an optional access token.

Accounts can now build up to four independent RFM scoring models, each with its own metric, thresholds and time frame.

First-Party ID extends the recognition window for returning visitors on Safari and other restrictive browsers from 24 hours to 7 days.

A new Settings billing dashboard shows per-account spend breakdowns, historical trends and detailed invoices.

Campaign sends can now be paced in batches as small as 1% per minute instead of only hourly intervals.

Instagram posts can now be embedded directly into emails, SMS messages and sign-up forms without leaving Klaviyo.

An AI agent analyzes Instagram UGC for top creators, emerging themes and post performance, surfaced as proactive cards or Composer chat.

Email open tracking consent can now be set account-wide or for specific recipients to meet data privacy requirements.

Personalized messaging, promotions and CTAs can be built in Customer Hub and embedded directly on a Shopify storefront theme.

Customer Agent can ground responses in shopper data using built-in tools for order history, segment membership and predictive analytics.

A public REST API lets teams configure, monitor and run Customer Agent programmatically, including pulling conversation data.

Customer Agent conversations can now write shopper preferences and intent back to the profile as real-time properties.

A Figma plugin exports design assets to the Klaviyo media library and can switch between connected accounts.

A mini-cart with personalized recommendations can be enabled in Customer Hub to surface upsells.

A new dashboard compares flow revenue, conversions and deliveries across channels and time periods.

Merchants can ask Shopify's Sidekick assistant about Klaviyo campaigns, flows and segments and deep-link back to act.

SMS messages can now include personalized product recommendations built from real-time catalog and customer data.

Accounts can obtain a WhatsApp sending number directly from Klaviyo instead of a third-party provider.

API keys can be disabled and re-enabled from settings to respond quickly to suspected credential exposure without deleting them.

Customer Agent can now respond automatically in whichever language a shopper writes in, from a single configuration.

Restaurant and hotel accounts now get pre-built dashboards for guest, reservation and loyalty metrics based on their integrations.

Accounts can set up separate branded sending domains for transactional and service email to protect reputation from marketing volume.

WhatsApp and SMS automations gain new question types, longer messages, rich formatting and video, plus merging of phone-only and email profiles.

Punchh rewards can now sync to profiles as a reward object, triggering countdown flows based on expiration dates.

Flow Builder can now A/B test push notification titles, body copy and behavior and pick winners by engagement.

A new dashboard analyzes category-level revenue, orders and engagement trends for merchandising decisions.

Users can now sign up and log in to Klaviyo with Google credentials instead of a separate password.

Customer Agent can now automate customer service conversations on WhatsApp.

WooCommerce stores can now offer a self-serve Customer Hub with tailored content, recently viewed products, order history and AI support.

Price drop and low stock flows can now be triggered from a shopper's favorited products.

Thanx offers can be created from lists or segments and reward data syncs into profiles in real time for expiry-based flows.

Emails designed in Canva can be exported directly into the Klaviyo Template Library as HTML templates.

A new Activity Log gives self-serve visibility into actions taken across the account for control and troubleshooting.

Natural-language guidance for brand context, tone, style and handoff rules can now steer Customer Agent's replies.

Dynamic onsite banners can now target visitors by identity, segment membership, language and visibility rules.

Customer Agent can now resolve support questions automatically over email.

Klaviyo now proactively recommends inactive, low-value profiles to suppress based on sunset flow criteria.

Customer Agent can now answer points and rewards questions and link customers to their loyalty portal across webchat, text, email and WhatsApp.

Automated SMS/RCS conversations can now branch customers down different paths based on keyword or question responses.

Static product blocks now render with the recipient's language, currency, URL and market from Shopify Markets automatically.

Customer Agent can now guide customers through self-service subscription actions and policy questions across channels.

Support agents now get AI-suggested reply drafts based on past tickets to review, edit and send.

A centralized hub now monitors WhatsApp quality rating, engagement metrics and policy alerts.

The Salesforce integration can now sync up to three objects and consolidate Leads, Contacts, Accounts and Opportunities into unified profiles.

Customer Agent can now automatically handle order modification and cancellation requests, routing eligible cases to a human.

Customer Agent can now guide customers through return and exchange eligibility and deep-link to the returns portal via webchat and SMS.

Smart Translations now supports source-to-target language pairs, Rich Text emails, RTL languages, and export/import of translations.

Targeted follow-up messages can now be created from any campaign message using auto-built engagement filters.

Full webchat conversation threads can now be handed off via email to any third-party helpdesk without losing context.

Bulk suppression now reviews and can exclude recent buyers and clickers to avoid removing high-intent customers.

Connected websites are now automatically re-crawled so Customer Agent's answers stay current without manual effort.

A new Bulk Export API sends Klaviyo events, profiles and groups directly into Google Ads for cleaner attribution.

A new Coupon Used metric now tracks when customers redeem coupons, powering smarter retargeting.

Segments can now be built using regex text-pattern matching, such as on email domains or phone number formats.

One-time lists of profiles converted by past campaigns can now be created to target or exclude in future sends, replacing an earlier attribution-based approach.

Auto-replies reflecting business hours can now run across Email, Instagram, WhatsApp and Webchat.

Instagram followers can now convert into email and SMS subscribers directly from DMs, on by default for most customers.

Object selection, field mapping and data imports for the Salesforce CRM sync can now be configured directly in Klaviyo.

Product language, pricing and URLs can now dynamically match each customer's locale using Shopify Markets data.

Promotional texts are now automatically capped at three per 24 hours in regulated US states including Oregon, Florida, Oklahoma and Maryland.

Customer Hub can now recognize visitors via Klaviyo cookies to unlock targeted content before they log in.

A Performance page now shows Add to Carts, link clicks, AOV and skill usage to evaluate Customer Agent's impact.

Customer Agent can now be scoped with segment and keyword targeting rules per channel to control who it engages.

Omnichannel attribution now tracks ChatGPT sessions and affiliate referral data from platforms like Impact, Rakuten and Social Snowball.

Extended ID now uses common tracking cookies like _ga, _ttp and _uetvid by default, boosting visitor identification 5-10% with no setup.

Profiles can now re-enter segment-triggered flows when they re-qualify, simplifying replenishment and re-engagement use cases.