This record is generated by AI from the cited source. How AI is used

Channel Affinity now includes WhatsApp when automatically optimizing which channel to deliver a message on.

Platform

Klaviyo

Capability

Next best action · Decisioning

also: Messaging apps

Vendor's name

Channel Affinity for WhatsApp

First recorded

28 Sep 2026

Record last updated

29 Sep 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA30 Apr 2026
   First recorded 28 Sep 2026 · recorded from the source history · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗

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Next best action on other platforms latest first

• MOMoEngageMultiple message variations in Push Campaign DecisioningGAOct 2026
• MOMoEngageCampaign Decisioning policy reward and uplift trackingGAOct 2026
• MOMoEngageEvent relation tagging for Campaign DecisioningGAOct 2026
• MOMoEngageContent labels for Campaign DecisioningGAOct 2026
• HSHubSpotPlanned automatic context and next-action surfacing on recordsAnnounced26 Jun 2026
• MOMoEngageCampaign Decisioning AgentsGAFeb 2026

All Next best action changes →