This record is generated by AI from the cited source. How AI is used

Composer builds A/B tests alongside a campaign, varying subject lines, sender names, content, design and SMS copy.

Platform

Klaviyo

Capability

A/B & multivariate testing · Experimentation

also: Autonomous agents

Vendor's name

Campaign A/B testing in Composer

First recorded

5 Nov 2026

Record last updated

5 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA4 Nov 2026
   First recorded 5 Nov 2026 · vendor changelog · klaviyo.com ↗ · archived copy, 5 Nov 2026 ↗

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A/B & multivariate testing on other platforms latest first

• TATreasure AIRe-randomize on re-entry for batch Journey A/B testsGA17 Aug 2026
• ITIterableTemplates as experiment variantsGA21 Jul 2026
• BZBrazeMulti-platform Quick Push A/B TestingGA25 Jun 2026
• ITIterableExperiment analytics by periodGA24 Feb 2026
• HTHightouchA/B split tile experiments in journeysGAFeb 2026

All A/B & multivariate testing changes →

More from Klaviyo in A/B & multivariate testing

• A/B testing combined with personalized send timeGA27 Jul 2026
• A/B testing inside WhatsApp flowsGA21 Jul 2026
• A/B testing for push notifications in flowsGA15 May 2026