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Re-randomize on re-entry for batch Journey A/B tests

GA since 17 Aug 2026 notable

Batch Journey A/B Test steps can now reassign a fresh variant when a profile re-enters, avoiding stale sticky assignments across recurring runs.

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docs.treasure.ai Evidence for GA · 17 Aug 2026
Platform
Treasure AI
Capability
A/B & multivariate testing · Experimentation
Vendor's name
Re-randomize on Re-entry
First recorded
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Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA17 Aug 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · docs.treasure.ai ↗ · archived copy, 4 Oct 2026 ↗

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