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Multi-platform Quick Push A/B Testing

GA since 25 Jun 2026 notable

Quick Push A/B Testing now supports multi-platform push campaigns and Canvas steps via variant groups, testing aligned iOS and Android variants together.

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braze.com Evidence for GA · 25 Jun 2026

Platform: Braze
Capability: A/B & multivariate testing · Experimentation
also: Mobile push
Vendor's name: Quick Push A/B Testing
First recorded: 27 Sep 2026
Record last updated: 27 Sep 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

GA25 Jun 2026

First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · braze.com ↗ · archived copy, 1 Oct 2026 ↗

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A/B & multivariate testing on other platforms latest first

Klaviyo Campaign A/B testing in ComposerGA4 Nov 2026
Treasure AI Re-randomize on re-entry for batch Journey A/B testsGA17 Aug 2026
Klaviyo A/B testing combined with personalized send timeGA27 Jul 2026
Klaviyo A/B testing inside WhatsApp flowsGA21 Jul 2026
Iterable Templates as experiment variantsGA21 Jul 2026
Klaviyo A/B testing for push notifications in flowsGA15 May 2026
Iterable Experiment analytics by periodGA24 Feb 2026
Hightouch A/B split tile experiments in journeysGAFeb 2026

All A/B & multivariate testing changes →