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A/B testing inside WhatsApp flows
GA since 21 Jul 2026
A/B tests can now be added directly inside WhatsApp flow steps to compare content and auto-select the winner.
- Platform
- Klaviyo
- Capability
- A/B & multivariate testing · Experimentation also: Messaging apps
- Vendor's name
- A/B Testing in WhatsApp Flow
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 1 state
- GA21 Jul 2026First recorded 28 Sep 2026 · recorded from the source history · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗
Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work
A/B & multivariate testing on other platforms latest first
- Treasure AIRe-randomize on re-entry for batch Journey A/B testsGA17 Aug 2026
- IterableTemplates as experiment variantsGA21 Jul 2026
- BrazeMulti-platform Quick Push A/B TestingGA25 Jun 2026
- IterableExperiment analytics by periodGA24 Feb 2026
- HightouchA/B split tile experiments in journeysGAFeb 2026
All A/B & multivariate testing changes →
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