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Experiment metrics can now be viewed for the pre-winner Experiment Period alone or for the full Experiment (all time) window.

Platform

Iterable

Capability

A/B & multivariate testing · Experimentation

also: Reporting & dashboards

Vendor's name

Experimentation analytics for winner selection

First recorded

27 Sep 2026

Record last updated

27 Sep 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA24 Feb 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · support.iterable.com ↗

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A/B & multivariate testing on other platforms latest first

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• TATreasure AIRe-randomize on re-entry for batch Journey A/B testsGA17 Aug 2026
• KLKlaviyoA/B testing combined with personalized send timeGA27 Jul 2026
• KLKlaviyoA/B testing inside WhatsApp flowsGA21 Jul 2026
• BZBrazeMulti-platform Quick Push A/B TestingGA25 Jun 2026
• KLKlaviyoA/B testing for push notifications in flowsGA15 May 2026
• HTHightouchA/B split tile experiments in journeysGAFeb 2026

All A/B & multivariate testing changes →

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