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All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

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KL

Probabilistic profile matching

Preview since 21 Oct 2026 major

Will merge likely duplicate profiles based on shared emails, phone numbers and similar names, keeping segments and reporting accurate without exports or custom code.

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klaviyo.com Evidence for Preview · 21 Oct 2026
Platform
Klaviyo
Capability
Identity resolution · Identity
also: Data quality & contracts
Vendor's name
Probabilistic Matching
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. Preview21 Oct 2026
    First recorded 27 Oct 2026 · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗

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Identity resolution on other platforms latest first

All Identity resolution changes →

More from Klaviyo in Identity resolution

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