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KL
UTM tagging for WhatsApp
GA since 14 Jan 2026
UTM tags can now be applied at the account or message level to track WhatsApp-driven traffic and conversions.
- Platform
- Klaviyo
- Capability
- Attribution · Analytics also: Messaging apps
- Vendor's name
- WhatsApp UTM Parameters
- First recorded
- Record last updated
Record dates describe acquisition and updates, not human review. About corrections.
Lifecycle history 1 state
- GA14 Jan 2026First recorded 28 Sep 2026 · recorded from the source history · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗
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Attribution on other platforms latest first
- Treasure AIAlwaysOn campaign attribution in subscription eventsGA14 Sep 2026
- SFMC NextClick-to-WhatsApp ad conversion trackingGAMay 2026
- SFMC EngagementAutomatic tracking of WhatsApp conversations from Meta adsGAMay 2026
- SFMC NextConversion Analytics dashboard for campaign attributionGAJan 2026
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- Automatic UTM parameters on deep linksGA6 May 2026
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