Customer Agent revenue attribution by source
Service Overview shows Customer Agent revenue by flow, campaign and web chat conversation starter, with Composer able to analyze it further.
Entries on this page are generated by AI from vendor sources. How AI is used
Attribution
Assigning conversions to messages or channels.
| Month | Changes |
|---|---|
| 2026-01 | 5 |
| 2026-02 | 1 |
| 2026-03 | 0 |
| 2026-04 | 1 |
| 2026-05 | 3 |
| 2026-06 | 1 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 1 |
| 2026-10 | 3 |
| 2026-11 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20261 change
October 20263 changes
Location Hub for proximity segments and in-store revenue
Location Hub lets brands add stores and live events to build proximity segments and track in-store revenue attributed through Shopify POS.
Organic social performance and revenue reporting
Tracks order-attributed revenue, engagement, top creators, and trends for organic social content, with deeper analysis via Composer.
Customer Hub revenue attribution in the data warehouse
Customer Hub revenue can be queried from a daily Snowflake aggregate table using the same attribution logic as in-app dashboards, letting merchants combine Customer Hub ROI with other business metrics.
September 20261 change
Treasure AI 1 minor update Attribution
- GA AlwaysOn campaign attribution in subscription events source Subscription events table now attributes unsubscribes from AlwaysOn email campaigns to the sending campaign, distinguishing one-off from AlwaysOn types.
June 20261 change
Batch campaign results import connector
New import connector pulls Batch campaign engagement data - sends, opens, reachability - into Treasure AI tables on a schedule for attribution analysis.
May 20263 changes
Automatic tracking of WhatsApp conversations from Meta ads
Automatically tracks inbound WhatsApp conversations that originate from Meta ads to measure ad spend effectiveness.
Click-to-WhatsApp ad conversion tracking
Marketing Cloud Next automatically tracks and attributes inbound WhatsApp conversations to Meta Click-to-WhatsApp ads, streaming referral data into Data 360.
Klaviyo 1 minor update Attribution
- GA Automatic UTM parameters on deep links source Deep links in new push campaigns and flow messages now get UTM parameters added automatically for reporting.
April 20261 change
Campaigns as a connected CRM object
Campaigns gain data-model visibility, associations and custom labels with custom objects on Enterprise, segment support using Campaigns as the primary object, and conditional property logic on campaign properties.
February 20261 change
Enhanced offerings and decision policies
Upgrades Offer Decisioning with conversion goal tracking, five-variation testing, global/local control groups, down-funnel revenue analytics, and drafts.
January 20265 changes
Conversion Analytics dashboard for campaign attribution
New Conversion Analytics dashboard measures attribution and outcomes across marketing campaigns.
Lists of converted profiles from past campaigns
One-time lists of profiles converted by past campaigns can now be created to target or exclude in future sends, replacing an earlier attribution-based approach.
ChatGPT and affiliate referral attribution
Omnichannel attribution now tracks ChatGPT sessions and affiliate referral data from platforms like Impact, Rakuten and Social Snowball.
Podscribe destination
A new Podscribe destination syncs event data for podcast ad tracking and measurement.
Klaviyo 1 minor update Attribution
- GA UTM tagging for WhatsApp source UTM tags can now be applied at the account or message level to track WhatsApp-driven traffic and conversions.