Unstructured and conversational data support in Real-Time Customer Profile
Real-Time Customer Profile can now use conversational and other unstructured customer data, in beta, to understand intent and personalize conversations in real time.
Entries on this page are generated by AI from vendor sources. How AI is used
Data ingestion
Bringing data in from files, streams, databases and SaaS sources into the platform.
| Month | Changes |
|---|---|
| 2026-01 | 8 |
| 2026-02 | 7 |
| 2026-03 | 5 |
| 2026-04 | 9 |
| 2026-05 | 11 |
| 2026-06 | 8 |
| 2026-07 | 9 |
| 2026-08 | 19 |
| 2026-09 | 19 |
| 2026-10 | 20 |
| 2026-11 | 1 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Adobe AJO Bloomreach Braze Iterable Klaviyo MoEngage SFMC Engagement SFMC Next Adobe AEP Hightouch Tealium Treasure AI HubSpot Marketo SF Account Engagement
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
November 20261 change
Treasure AI 1 minor update Data ingestion
- GA caching_sha2_password authentication for MySQL Import source MySQL Import can connect to MySQL 8.0+ accounts using the caching_sha2_password authentication plugin via a new Connector/J 8.0 driver version option.
October 202620 changes
Unstructured and conversational data support in Real-Time Customer Profile
Now Beta (27 Oct 2026). Current summary: Real-Time Customer Profile can now use conversational and other unstructured customer data, in beta, to understand intent and personalize conversations in real time.
External segments from outside data sources
Imports customer segments defined outside the project, such as in a data warehouse, and lets you use them as audiences in campaigns and scenarios without rebuilding segment logic. Released between 14 and 19 October 2026; the recorded date is the start of that window.
Digital asset manager sync to asset library
Hightouch automatically syncs images and creative files from a connected digital asset manager into the asset library, on a schedule or on demand.
Bloomreach 1 minor update Data ingestion
- GA Dynamic file-name matching for Data hub imports source Data hub imports from SFTP, Amazon S3, or Google Cloud Storage can match file names by regular expression instead of a fixed name, selecting the most recently modified or last alphabetical match.
Braze 1 minor update Integrations & marketplace
- GA Configurable history range for Shopify backfill source Shopify historical backfill setup lets a brand choose how much order and customer history to import, instead of a fixed 90-day order and one-year customer window.
Iterable 2 minor updates Data ingestion
- GA Recharge integration source Iterable syncs Recharge subscription customers, subscriptions, orders and charges in real time to personalize campaigns and trigger charge-failure recovery journeys.
- GA Stripe integration source Iterable syncs Stripe customer, subscription and payment activity in real time, keeping profiles current and triggering journeys on subscription changes or failed payments.
Klaviyo 1 minor update Data ingestion
- GA Expanded Salesforce object sync limit source The Salesforce integration now syncs up to six Salesforce objects, up from three, for segmentation and personalization.
MoEngage 4 minor updates Data ingestion · Monitoring & alerting · Data quality & contracts…
- GA Higher file size and rate limits for user imports source Raises user import file size to 1 GB and increases hourly and daily import limits.
- GA Import Limit Overview dashboard source Shows hourly and daily import limit consumption, affected imports, reset timing, and top limit consumers.
- GA Row-level failure reasons for file imports source Adds the reason each row failed or was skipped to the downloadable user import error report.
- GA Run history timing for file imports source Shows when each import run was scheduled, started and completed, plus rows processed and failed per file.
Adobe AEP 2 minor updates Generative assistants · Data ingestion
- Announced Conversational entry point for AI-assisted data ingestion source The schema creation dialog will open a Coworker conversation pre-filled for a guided data-ingestion and schema-creation workflow.
- Announced Delta Sharing source connector source Delta Sharing source will bring data into Platform via Databricks Delta Sharing; its limited beta closed August 1, 2026, with general availability now planned for 2027.
Hightouch 1 minor update Data ingestion
- GA Snowflake named external stage for Warehouse Export source Snowflake sources can use a named external stage for Warehouse Export so Snowflake writes to your storage bucket with its own access, not temporary credentials from Hightouch.
Treasure AI 1 minor update Data ingestion
- GA Collection Point filtering and rolling incremental loads for OneTrust Import Connector V4 source The OneTrust Import Connector's Data Subject Profile API V4 data type filters by Collection Point and supports rolling incremental loads, advancing the next run's start time only after all pages are retrieved and written.
HubSpot 2 minor updates Data ingestion
- GA Contact creation from logged emails source A new logging rule can create contacts automatically from incoming emails to connected personal accounts.
- GA Epic integration for medical records sync source A new Epic app provides one-way, real-time sync of Epic medical records into HubSpot.
Marketo 1 minor update Data ingestion
- GA Partition selection on person import source Users can select a Partition from the local workspace's list when importing person records in environments with Workspaces and Partitions enabled.
September 202619 changes
Salesforce integration (data in)
Native Salesforce integration imports Contacts, Leads, Accounts, Opportunities and custom objects into Iterable on a schedule; outbound sync is planned later.
Self-Serve Sources (Streaming SDK) on AWS
Self-Serve Sources Streaming SDK lets customers build custom connectors for Experience Platform running on AWS, currently limited to a small number of customers.
Inbound data monitoring graphs
Six new graphs in Data Management monitor inbound throughput, latency, and proposition-event activity by location, channel, and event type.
HubSpot V2 source connector
HubSpot source ingestion moves to an updated V2 connector.
Server-side encryption for Amazon S3 source
Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.
Airship Channels import
Airship Import Integration adds Channels as a data source, bringing device-level opt-in state, tags and attributes into Treasure AI.
HubSpot V2 source connector
Now GA (22 Sep 2026). Current summary: HubSpot source ingestion moves to an updated V2 connector.
Server-side encryption for Amazon S3 source
Now GA (22 Sep 2026). Current summary: Amazon S3 source ingestion can combine server-side encryption with PGP file encryption; on the AWS VA6 region the max encrypted file size rises from 1GB to 10GB.
More data source connections for forms and landing pages
Connections from forms and landing pages to more data sources, listed in the Winter '27 notes and withdrawn by Salesforce in October 2026 because the feature was not ready yet.
SFMC Engagement 1 minor update Data ingestion
- GA Stale-data prevention for Import API jobs source Import API jobs now include checks to prevent importing stale data.
SFMC Next 2 minor updates Migration & onboarding tooling · Data ingestion
- GA Import a Data Extension into a Marketing Object source Admins can import an existing Data Extension's records into a Marketing Object.
- Announced Marketing Object data sync with Data 360 source Marketing Object data will sync with Data 360, expected from mid-November 2026, so activation results can be used directly in messages and flows.
Adobe AEP 4 minor updates Data ingestion
- GA Google Ads source connector source Ingests advertising data from Google Ads into Experience Platform, available as part of the Customer Journey Analytics SKU.
- GA Pinterest Ads source connector source Ingests advertising data from Pinterest Ads into Experience Platform, available as part of the Customer Journey Analytics SKU.
- GA (regional) Higher encrypted file size limit for Amazon S3 source on VA6 (AWS) source On the VA6 region of Experience Platform on AWS, the Amazon S3 source's maximum encrypted file size increases from 1 GB to 10 GB.
- GA Snapchat Ads source connector source Ingests advertising data from Snapchat Ads into Experience Platform, available as part of the Customer Journey Analytics SKU.
Tealium 1 minor update Data ingestion
- GA Amplitude Cohorts data source source Tealium adds a data source that ingests Amplitude Cohorts data.
Treasure AI 1 minor update Data ingestion
- GA Asynchronous delivery for LINE OA streaming import source LINE OA Streaming Import adds an optional asynchronous delivery setting that responds to webhooks immediately, avoiding LINE Messaging API timeouts.
Marketo 1 minor update Data ingestion
- Announced Partition selection on person import source Now GA (Confirmed by 12 Oct 2026). Current summary: Users can select a Partition from the local workspace's list when importing person records in environments with Workspaces and Partitions enabled.
August 202619 changes
SFTP Parquet import connector
New connector imports Parquet files directly from an SFTP server, skipping a CSV conversion step; available in early access.
Self-Serve Sources (Streaming SDK) general availability
Self-Serve Sources (Streaming SDK) reach general availability, letting partners build streaming sources with required OAuth or HMAC authentication.
Company Surge intent signals from Bombora
Company Surge® signals from Bombora are now native in HubSpot, surfacing company-level research intent on records and feeding workflows, segments, scoring and company views.
Cloud Data Ingestion: Azure Blob Storage source
Adds Azure Blob Storage as a Cloud Data Ingestion file-storage source, ingesting files as soon as they're written, like the existing Amazon S3 source.
Cloud Data Ingestion to BrazeAI Decisioning Studio
Syncs data warehouse data directly into BrazeAI Decisioning Studio for reinforcement learning and AI decisioning, starting with Snowflake sources, without custom ETL jobs.
Cloud Data Ingestion: Google Cloud Storage source
Adds Google Cloud Storage as a Cloud Data Ingestion file-storage source, ingesting files as soon as they're written, like the existing Amazon S3 source.
Cloud Data Ingestion visual mapper
A no-code option to create Cloud Data Ingestion User Attributes syncs by mapping warehouse table columns to Braze fields, for simpler cases than the SQL editor.
Increased batch ingestion guardrails
Batch ingestion limits raised to 25,000 files and up to 1 TB per batch, with clearer errors when batches exceed limits.
Braze source connector
Braze source connector, previously in beta, is now generally available for ingesting marketing automation data.
Capillary source connector
Capillary loyalty source connector, previously in beta, is now generally available.
Didomi source connector
Didomi consent source connector, previously in beta, is now generally available for ingesting consent data.
Rainfocus source connector
Rainfocus analytics source connector, previously in beta, is now generally available.
Relay source connector
Relay marketing automation source connector, previously in beta, is now generally available.
Shopify Streaming source connector
Shopify Streaming ecommerce source connector, previously in beta, is now generally available.
Talon.One source connector
New beta Talon.One source connector ingests loyalty transactions and streaming events, in both batch and near-real-time modes.
Offline event quality tracking for Meta Dataset Quality import
Meta Dataset Quality Import connector now tracks quality scores for offline conversion events alongside existing web event metrics.
Tealium 1 minor update Data ingestion
- Preview Salesforce Bulk cloud data source source Early-access import of Salesforce org records into Tealium as events via the Salesforce Bulk API 2.0, on an hourly, daily or weekly schedule.
Treasure AI 2 minor updates Data ingestion
- GA Manager account support for custom date Google Ads imports source Google Ads Import Integration V2 now uses the configured Ads Manager Account for custom date range requests, fixing prior validation failures.
- GA SAS authentication for Azure Blob Storage import source Azure Blob Storage Import connector adds Shared Access Signature authentication as an alternative to Storage Account Keys.
July 20269 changes
Meta Ads source connector
New Meta Ads source connector lets customers configure the full Meta Ads ingestion workflow in the Sources UI.
CSV Custom Events mapper
The CSV import flow for custom events now includes a mapper to map event names and property headers to Braze fields before import, matching the custom attributes flow.
File-based targeting for orchestrated campaigns
Orchestrated campaigns can load a CSV or TXT file directly as the targeting audience without ingesting it into the platform first.
Amazon S3 import and export enhancements
Centralizes S3 connection setup in the App Marketplace, adds cross-account role assumption auth, and allows exporting to a single folder.
New payments, loyalty, and contextual data source connectors
Adds six free connectors (Superwall, Razorpay, NitroX, Xeno Loyalty, Xoxoday Loyalife, WooTag) bringing payments, loyalty, e-commerce, and contextual signals into campaigns.
Bloomreach 1 minor update Data ingestion
- GA PostgreSQL/Redshift import source for item collections source PostgreSQL and Redshift become direct import sources for Data hub item collections, with query or table mode and scheduled or on-demand runs.
Tealium 1 minor update Data ingestion
- GA Anthropic data source source Tealium adds a data source that brings in AI prompts and model responses from Anthropic for use with the Anthropic connector.
HubSpot 2 minor updates Data ingestion
- GA Snapchat lead syncing source Leads from Snapchat ads flow into HubSpot within seconds, creating or updating contacts automatically for immediate automated follow-up.
- GA Import progress tracking source Imports show real-time progress with current stage, percentage complete and queue position; small imports can skip ahead of a full large-import slot.
June 20268 changes
Batch campaign results import connector
New import connector pulls Batch campaign engagement data - sends, opens, reachability - into Treasure AI tables on a schedule for attribution analysis.
LAVA source connector
LAVA loyalty source connector, previously in beta, is now generally available.
Automatic disabling of persistently failing source dataflows
Disables source dataflows automatically after 30 consecutive days of failure, requiring manual review before re-enabling.
Sources dataflow inventory management improvements
Modernizes the Sources dataflow inventory with search, filtering, tags, folders, resizable columns and contextual actions.
Catalog feed upload revamp
Two-step catalog feed upload with preview, automatic column-to-attribute mapping, mandatory-field checks, and reusable saved mapping configurations.
Adobe AJO 1 minor update Data ingestion
- GA Message Feedback dataset batch ingestion source The AJO Message Feedback Event Dataset moved from streaming to batch ingestion, adding up to 2 hours of data latency.
Klaviyo 1 minor update Integrations & marketplace
- GA Real-time OTA guest and Cloudbeds reservation sync source Reservation data from OTA bookings and Cloudbeds now syncs in real time to trigger check-in and stay flows.
Tealium 1 minor update Data ingestion
- Deprecation announced New FTP connection setup removed from file import and FTP connector source The option to configure new FTP connections will be removed from the file Import data source and FTP connector; existing FTP configs keep working.
May 202611 changes
Shopify webhook streaming ingress connector
New managed streaming connector ingests Shopify webhook events into Treasure AI in near real time, with signature verification and payload flattening.
Third-party data source integrations
A new Integrations framework connects third-party data sources and composable content, reaching GA after an earlier beta.
LAVA source connector
Now GA (16 Jun 2026). Current summary: LAVA loyalty source connector, previously in beta, is now generally available.
Custom dataset routing for inbound SMS
Inbound SMS can now be routed to a custom, profile-enabled Experience Event dataset instead of only the default one.
Auto-fill company details from the Chrome extension
Visiting an unrecognized company website surfaces enriched company data in the Chrome extension sidebar and auto-fills the Add Company form.
Portfolio project routing for partner integrations
Routes partner integration events (Segment, mParticle, Adobe CDP, file and warehouse imports) to the correct project within multi-app Portfolio workspaces.
Bloomreach 1 minor update APIs & extensibility
- GA Workspace-scoped imports via Imports API source A new endpoint starts workspace-scoped Snowflake, Databricks and Item Collections imports programmatically via a workspace API key.
Klaviyo 1 minor update Data quality & contracts
- GA Row-level error reports for data warehouse import source Data warehouse import now offers downloadable row-level error reports and clearer run statuses.
HubSpot 3 minor updates Data ingestion
- GA Shopify product variant sync source The HubSpot-built Shopify app syncs product variants as individual records linked to their parent product for variant-level analytics.
- GA Object recommendations for spreadsheet app syncs source HubSpot analyzes table and column names from Airtable, Smartsheet, Monday.com, Kintone or Notion and recommends which CRM object to sync.
- GA TikTok Instant Form lead syncing source TikTok Instant Form submissions automatically create or update CRM contacts in real time, with optional 90-day backfill and marketing-contact enablement.
April 20269 changes
Quick User Add
Import Users gains a Quick User Add option to create a single profile from an email or external ID, without CSV upload or automated ingestion.
Row-level filtering for Salesforce source using SOQL
Salesforce source connections now support SOQL row-level filters to restrict which records are ingested into Experience Platform.
Talon.One source connector
Now GA (18 Aug 2026). Current summary: New beta Talon.One source connector ingests loyalty transactions and streaming events, in both batch and near-real-time modes.
External Client App authentication for Salesforce connectors
Salesforce Import and Export connectors gain OAuth2 Client Credentials login via External Client Apps ahead of Salesforce's Connected App deprecation.
Automatic schema creation for General catalog imports
General catalog imports through Data hub now auto-create missing schema attributes as string fields from imported file columns.
Partner connected data sources
Adds Behamics, Adapty, and Zoho Landing as connected sources bringing intent, subscription, and lead data into profiles and journeys.
Klaviyo 1 minor update Data quality & contracts
- GA Error reporting for SFTP and list imports source Detailed error reports can now be downloaded for SFTP uploads and list imports to identify skipped rows.
Tealium 1 minor update Data ingestion
- GA Amazon Redshift cloud data source source Bulk import of Amazon Redshift data into Tealium attributes, near real-time or on a schedule.
Treasure AI 1 minor update Data ingestion
- GA CSV parser string literal option source Import connectors' CSV parser now fully treats special characters like tab as literal strings instead of escape sequences.
March 20265 changes
Change Data Capture support for Marketo Engage, Microsoft Dynamics, and Salesforce CRM sources
Change Data Capture is now supported for the Marketo Engage, Microsoft Dynamics, and Salesforce CRM sources.
Reusable Cloud Data Ingestion sources
Cloud Data Ingestion separates sources from syncs so one source can be reused across many syncs, with existing syncs auto-migrated.
Enrichment property mapping and overwrite controls
Admins can choose whether enrichment fills only empty fields, overwrites existing values, or maps enriched data to custom properties.
HubSpot 2 minor updates Data ingestion
- GA Data enrichment for EU contacts source New data sources fill gaps in job title, company and location fields, particularly for EU-based contacts, improving data enrichment coverage in HubSpot's Smart CRM.
- GA Data enrichment with partial contact data source Enrichment now runs on sparse contact records, such as inferring a name from an email address, instead of skipping records with limited data.
February 20267 changes
Multi-object sync for Salesforce
The Salesforce integration can now sync up to three objects and consolidate Leads, Contacts, Accounts and Opportunities into unified profiles.
Manual import sources for item collections
Item collections can now be populated by uploading a local CSV/XML file or pasting content directly, without external file hosting.
Unity Catalog support for Databricks source
The Databricks source connector now supports connecting through Unity Catalog.
LINE Official Account Insight import connector
New import connector pulls LINE Official Account insight data - delivery, followers, demographics, interactions - into Treasure Data for reporting.
Snowflake import bulk unload via S3
Snowflake Import connector adds bulk unload via Amazon S3 for higher-volume data movement into Treasure Data.
Bloomreach 1 minor update Data ingestion
- GA Post-purchase events for Shopify integration source Shopify integration now tracks post-purchase order lifecycle events such as cancellations, refunds and fulfillments.
Tealium 1 minor update Data ingestion
- GA Google BigQuery cloud data source source Connector to bring Google BigQuery data into Tealium for audience segmentation, personalization and analytics.
January 20268 changes
Oracle Eloqua V2 source connector
New Oracle Eloqua V2 source connector replaces the deprecated one with improved reliability; existing connections must migrate.
Salesforce Marketing Cloud V2 source connector
New Salesforce Marketing Cloud V2 source connector replaces the deprecated one with improved performance and capabilities.
Self-serve Salesforce CRM sync configuration
Object selection, field mapping and data imports for the Salesforce CRM sync can now be configured directly in Klaviyo.
CDI sync log row-level export options
Cloud Data Ingestion Sync Log dashboard can export either only error rows or every processed row from a sync run.
Kafka streaming ingestion
Kafka integration for streaming high-volume events into MoEngage in real time to trigger immediate, high-reliability campaigns.
Data 360 business unit connection
Account Engagement connects data from Data Cloud One companion orgs and installs required Data 360 data kits with one click when linking a business unit, replacing a separate setup step.
Tealium 1 minor update Data ingestion
- GA Databricks cloud data source source Connector to import and query Databricks data from Tealium, combining warehouse analytics with real-time customer data.
HubSpot 1 minor update Data quality & contracts
- GA Automatic date format detection on import source Imports automatically detect date property formatting from the file instead of defaulting to portal settings.