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Enrichment property mapping and overwrite controls

GA since 3 Mar 2026 notable

Admins can choose whether enrichment fills only empty fields, overwrites existing values, or maps enriched data to custom properties.

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community.hubspot.com Evidence for GA · 3 Mar 2026
Platform
HubSpot Marketing Hub
Component
Platform
Capability
Data ingestion · Data
Vendor's name
Property Mapping & Enrichment Behavior Controls
First recorded
Record last updated

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Lifecycle history 1 state

  1. GA3 Mar 2026
    First recorded 2 Oct 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗

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