Unstructured and conversational data support in Real-Time Customer Profile
Real-Time Customer Profile can now use conversational and other unstructured customer data, in beta, to understand intent and personalize conversations in real time.
Entries on this page are generated by AI from vendor sources. How AI is used
Unified profile
The consolidated customer record and its management.
| Month | Changes |
|---|---|
| 2026-01 | 1 |
| 2026-02 | 0 |
| 2026-03 | 4 |
| 2026-04 | 2 |
| 2026-05 | 3 |
| 2026-06 | 3 |
| 2026-07 | 0 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 2 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20262 changes
Unstructured and conversational data support in Real-Time Customer Profile
Now Beta (27 Oct 2026). Current summary: Real-Time Customer Profile can now use conversational and other unstructured customer data, in beta, to understand intent and personalize conversations in real time.
June 20263 changes
Multiple email addresses per profile
Profiles can now unify up to five email addresses per customer with independent consent tracking and smarter send routing.
Event History tab on user profiles
Adds an Event History tab on user profiles listing a user's recent custom events and purchases, for debugging integrations and event-triggered entry.
Profile enrichment from Customer Agent conversations
Customer Agent conversations can now write shopper preferences and intent back to the profile as real-time properties.
May 20263 changes
Enhanced user profile management
Lets admins delete a user, change email subscription status, and unsubscribe a user from SMS directly from the profile UI, with multi-ID identifiers surfaced; rolling out by data center.
Richer WhatsApp and SMS automation content and profile merging
WhatsApp and SMS automations gain new question types, longer messages, rich formatting and video, plus merging of phone-only and email profiles.
Braze 1 minor update Messaging apps
- GA WhatsApp inbound profile name capture source Captures a user's WhatsApp display name from Meta's inbound webhook as a Liquid attribute that can be saved to the profile via a Canvas User Update step.
April 20262 changes
Single-event visitor persistence in AudienceStream
Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.
HubSpot 1 minor update Unified profile
- GA CRM record timeline and view improvements source Record timelines highlight pinned/overdue activities with new filters, the quick filter bar is redesigned, and Pro+ portals can reset to new default record layouts.
March 20264 changes
Multiple email addresses per profile
Now GA (29 Jun 2026). Current summary: Profiles can now unify up to five email addresses per customer with independent consent tracking and smarter send routing.
Single-event visitor persistence in AudienceStream
Now GA (29 Apr 2026). Current summary: Tealium persists visitors who generate only a single event in AudienceStream, AudienceStore and AudienceDB instead of discarding them.
Adobe AEP 1 minor update Unified profile
- GA Configurable events lookback period in profile viewer source Profile viewer adds a configurable lookback period for browsing the events associated with a profile.
HubSpot 1 minor update Data ingestion
- GA Data enrichment for EU contacts source New data sources fill gaps in job title, company and location fields, particularly for EU-based contacts, improving data enrichment coverage in HubSpot's Smart CRM.
January 20261 change
Profile viewer combined view and AI insights
Profile viewer combines attributes, events and AI-generated insights like propensity scores in one refreshed, card-based browsable view.