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Compiled 11 Nov

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EP

Unstructured and conversational data support in Real-Time Customer Profile

Beta since 27 Oct 2026 major

Real-Time Customer Profile can now use conversational and other unstructured customer data, in beta, to understand intent and personalize conversations in real time.

Read vendor source (opens in a new tab)
experienceleague.adobe.com Evidence for Beta · 27 Oct 2026
Platform
Adobe Experience Platform (incl. Real-Time CDP)
Component
Real-Time Customer Profile
Capability
Unified profile · Profile
also: Data ingestion
Vendor's name
Real-Time Customer Profile support for unstructured data
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

  1. Beta27 Oct 2026
    First recorded 30 Oct 2026 · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 30 Oct 2026 ↗
  2. AnnouncedOct 2026
    First recorded 21 Oct 2026 · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Oct 2026 ↗

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Unified profile on other platforms latest first

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