This record is generated by AI from the cited source. How AI is used

Customer Hub can be shown to a chosen share of visitors for a set time, tracking engagement and revenue before full rollout.

Platform

Klaviyo

Capability

A/B & multivariate testing · Experimentation

Vendor's name

Visibility Testing in Customer Hub

First recorded

17 Oct 2026

Record last updated

17 Oct 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GA15 Oct 2026
   First recorded 17 Oct 2026 · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗

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A/B & multivariate testing on other platforms latest first

• TATreasure AIRe-randomize on re-entry for batch Journey A/B testsGA17 Aug 2026
• ITIterableTemplates as experiment variantsGA21 Jul 2026
• BZBrazeMulti-platform Quick Push A/B TestingGA25 Jun 2026
• ITIterableExperiment analytics by periodGA24 Feb 2026
• HTHightouchA/B split tile experiments in journeysGAFeb 2026

All A/B & multivariate testing changes →

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