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Segment building from channel affinity rankings

Preview since 29 Oct 2026 notable

In limited availability, lets marketers build segments from channel affinity rankings, including WhatsApp, alongside email, SMS and push predictions.

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klaviyo.com Evidence for Preview · 29 Oct 2026
Platform
Klaviyo
Capability
Real-time & rule-based segments · Segmentation
Vendor's name
WhatsApp Channel Affinity
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. Preview29 Oct 2026
    First recorded 30 Oct 2026 · vendor changelog · klaviyo.com ↗ · archived copy, 30 Oct 2026 ↗

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Real-time & rule-based segments on other platforms latest first

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