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Migration & onboarding tooling

Tools that move a customer's existing assets (content, journeys, audiences, decisioning entities) from another platform or a legacy module into the product, and guided onboarding workspaces for that move.

Recorded changes per month
MonthChanges
2026-011
2026-022
2026-031
2026-041
2026-050
2026-060
2026-071
2026-080
2026-098
2026-103
2026-012026-10

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Platforms with recorded changes

Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.

Adobe AJO Klaviyo MoEngage SFMC Engagement SFMC Next HubSpot

Timeline

Timeline filters

Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.

Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.

October 20263 changes

HubSpot 1 minor update Privacy & data residency

September 20268 changes

Adobe AJO 1 minor update Migration & onboarding tooling
SFMC Next 1 minor update Migration & onboarding tooling
HubSpot 3 minor updates Migration & onboarding tooling · Paid media audiences
  • GA Personalized onboarding for Starter
    HubSpot 29 Sep 2026
    source
    A personalized onboarding experience sets up a Starter customer's CRM around their business and goals instead of starting from a blank system.
  • GA Ads onboarding wizard
    HubSpot Sep 2026 Secondary classification: Migration & onboarding tooling
    source
    A step-by-step ads onboarding wizard guides choosing a network, connecting accounts, configuring lead syncing and installing pixels.
  • GA Agent Builder legacy workflow migration
    HubSpot Sep 2026
    source
    A Convert to new builder option moves eligible legacy workflows into Agent Builder without rebuilding them.

July 20261 change

April 20261 change

March 20261 change

Klaviyo 1 minor update Migration & onboarding tooling

February 20262 changes

January 20261 change

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