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Proactive profile suppression recommendations

GA since 18 Mar 2026 notable

Klaviyo now proactively recommends inactive, low-value profiles to suppress based on sunset flow criteria.

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klaviyo.com Evidence for GA · 18 Mar 2026
Platform
Klaviyo
Capability
Data retention & lifecycle · Governance
also: Predictive models
Vendor's name
Profile Suppression Recommendation
First recorded
Record last updated

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Lifecycle history 1 state

  1. GA18 Mar 2026
    First recorded 28 Sep 2026 · recorded from the source history · vendor changelog · klaviyo.com ↗ · archived copy, 26 Oct 2026 ↗

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Data retention & lifecycle on other platforms latest first

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