Prebuilt retail journey triggers and flow templates
Prebuilt triggers and flow templates let retailers launch milestone, reengagement and replenishment journeys faster.
Entries on this page are generated by AI from vendor sources. How AI is used
Real-time triggers
Starting or advancing communications from real-time events.
| Month | Changes |
|---|---|
| 2026-01 | 2 |
| 2026-02 | 2 |
| 2026-03 | 2 |
| 2026-04 | 5 |
| 2026-05 | 4 |
| 2026-06 | 3 |
| 2026-07 | 1 |
| 2026-08 | 2 |
| 2026-09 | 8 |
| 2026-10 | 3 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20263 changes
Adobe AJO 1 minor update Real-time triggers
- GA Custom channels in API-triggered campaigns source Custom outbound channels can now be selected in the channel list for API-triggered campaigns, which was not previously possible.
Bloomreach 1 minor update Real-time triggers
- GA Catalog triggers for custom item type catalogs source General catalogs created from custom item types are now eligible for all 6 catalog trigger types in Marketing.
SFMC Next 1 minor update Real-time triggers
- GA Simplified retail trigger setup with data-cost control source Marketing Cloud Next simplifies configuration of retail marketing triggers such as Abandoned Shopping Cart, reducing setup effort and controlling data costs.
September 20268 changes
Filtering eCommerce recommended events by properties
eCommerce recommended events can be filtered by basic and nested event properties in triggers, action paths, conversion events, and exit criteria.
Consent data updates in record-triggered flows
Record-triggered flows can automatically update a contact's consent data.
New-product-in-top-category shopper notifications
Retail trigger notifies shoppers when new products arrive in a category they frequently buy from.
More precise retail trigger targeting configuration
New configuration options let retail marketers target triggered journeys more precisely.
Adobe AJO 1 minor update Real-time triggers
- Announced Custom channels in API-triggered campaigns source Now GA (2 Oct 2026). Current summary: Custom outbound channels can now be selected in the channel list for API-triggered campaigns, which was not previously possible.
SFMC Next 1 minor update Real-time triggers
- GA REST API-triggered on-demand RCS messages source A REST API can trigger an On-Demand Flow to send time-sensitive RCS messages, such as one-time passwords and order confirmations.
HubSpot 1 minor update Real-time triggers
- GA Objectless custom events source Webhook or API custom events can be created with No Object selected, triggering automation from anywhere in the stack.
August 20262 changes
Scheduled execution of AI Studio actions
Saved AI Studio actions can now run automatically on a repeating schedule or cron expression, with run history and an enable switch.
Marketing completion actions for follow-up tasks
Completion actions automatically create follow-up tasks when a campaign or flow step finishes.
July 20261 change
Catalog change triggers
Catalog triggers start scenarios automatically on product changes like price drops, restocks, new arrivals or low inventory, targeting already-interested customers.
June 20263 changes
Include profiles with no batch data in entry criteria
Real-time personalizations and journeys add an opt-in option to include profiles with no batch data yet, so new users aren't wrongly excluded.
On-demand journey execution
On-Demand Journey Execution lets marketers trigger a journey immediately using the latest segment data, without waiting for a full segment rebuild.
HubSpot 1 minor update Real-time triggers
- GA Meeting records as workflow triggers source Meeting properties and automations are now available in workflows, enabling triggers such as creating a deal automatically when a demo is booked.
May 20264 changes
1:1 email object as a workflow trigger
Workflows can trigger on 1:1 email object events, such as email creation, for internal automation around email records.
Custom marketing triggers for user behaviors and events
Custom-built triggers fire marketing actions from key user behaviors and events to boost conversions.
Klaviyo 2 minor updates Integrations & marketplace · Real-time triggers
- GA Toast Prepared Order event source The Toast integration adds a Prepared Order event to notify guests when food orders are ready.
- GA Bulk geofence import and management source Up to 5,000 geofences can now be imported, paused and managed in bulk for location-based messaging.
April 20265 changes
API trigger capabilities
New API triggers let external signals start personalized scenario sends, with customer event filtering and pre-filtered audiences at up to 100 requests/second.
Favorited products as a flow trigger
Price drop and low stock flows can now be triggered from a shopper's favorited products.
Campaign data as workflow triggers and criteria
Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.
Bloomreach 1 minor update Dynamic content & personalization language
- GA Event-specific personalization in API triggers source Customer event filtered API trigger scenarios can now calculate parametrized aggregates from the specific triggering event.
HubSpot 1 minor update Conversational & voice
- GA Conversation-property-based handoff routing for Customer Agent source Human handoff workflows can route conversations based on conversation properties for Inbox-connected channels, not only ticket workflows.
March 20262 changes
Signal-triggered orchestrated campaigns
Orchestrated campaigns can now be triggered by an API signal, remaining batch campaigns distinct from API-triggered ones.
HubSpot 1 minor update Real-time triggers
- Beta Meeting records as workflow triggers source Now GA (Jun 2026). Current summary: Meeting properties and automations are now available in workflows, enabling triggers such as creating a deal automatically when a demo is booked.
February 20262 changes
Always-on Campaigns mode
New Always-on Campaign mode keeps email and push campaigns live for continuous, trigger-based activation from journeys or recurring batches.
Campaign data as workflow triggers and criteria
Now GA (Apr 2026). Current summary: Workflows can use campaign properties and events like budget, spend, revenue and owner as triggers and criteria, including campaign-influenced contacts.
January 20262 changes
Geofencing for location-based triggers
Geofences around retail locations can now trigger personalized messages when app users enter or exit.
More precise CRM field-change detection for journey entry
The Is Updated entry-criteria operator now compares before-and-after field values so contacts enter journeys more accurately on CRM data changes.