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Compiled 11 Nov

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Objectless custom events

GA since Sep 2026

Webhook or API custom events can be created with No Object selected, triggering automation from anywhere in the stack.

Read vendor source (opens in a new tab)
community.hubspot.com Evidence for GA · Sep 2026
Platform
HubSpot Marketing Hub
Component
Platform
Capability
Real-time triggers · Orchestration
also: Data collection & tag management
Vendor's name
Objectless custom events
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GASep 2026
    First recorded 2 Oct 2026 · recorded from the source history · vendor community release post · community.hubspot.com ↗

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Real-time triggers on other platforms latest first

All Real-time triggers changes →

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