Rule-editor audience building in Personalization Studio
Personalization Studio audiences are now built directly in its rule editor from batch and real-time attributes, instead of importing batch segments from Audience Studio.
Entries on this page are generated by AI from vendor sources. How AI is used
Web & app personalization
On-site and in-app experiences driven by the platform.
| Month | Changes |
|---|---|
| 2026-01 | 3 |
| 2026-02 | 4 |
| 2026-03 | 5 |
| 2026-04 | 5 |
| 2026-05 | 4 |
| 2026-06 | 8 |
| 2026-07 | 1 |
| 2026-08 | 1 |
| 2026-09 | 4 |
| 2026-10 | 5 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
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Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
October 20265 changes
Custom HTML/CSS content blocks for Customer Hub
Content blocks for Customer Hub and onsite content support custom HTML and CSS beyond template limits, with real-time preview and warnings for unsupported code.
Web targeting for Banners
Lets a Banner be placed on a website from the dashboard using a CSS selector and insertion method, so placement can change without a code change after initial Web SDK setup.
Customer Hub content block action in Flows
Flows can add a Customer Hub content block action that surfaces the flow's message as content in each shopper's For You tab on the website.
Inbound activity deactivation journey activity
A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.
September 20264 changes
Decisioning in the Web channel
Decisioning now works in the Web channel, letting decision policies serve relevant offers via the web visual editor.
Banners in Shopify standard integrations
Enables Banners for Shopify standard integrations directly from integration settings, without additional development.
Pause and resume for Personalization Studio campaigns
Personalization Studio campaigns can now be paused and resumed from the campaign card, stopping content delivery without deleting the configuration.
Inbound activity deactivation journey activity
Now GA (12 Oct 2026). Current summary: A Stop action activity in the journey canvas removes a profile from up to five inbound activities or experiences, decoupling inbound disqualification from journey exit.
August 20261 change
Smart triggers for weblayers
Weblayers can now trigger on real-time engagement signals like time on page, scroll depth, section visibility, exit intent and return visits.
July 20261 change
HTML editor for Banners
Banners can now be composed using an HTML editor for teams that maintain their own templates or want full control over markup and styling.
June 20268 changes
In-Browser Message editor and popup channel
New In-Browser Message channel lets marketers build Modal popups and Inline banners without GTM or custom code, using real-time profile targeting; beta, select customers.
Personalization Studio
Personalization Studio is a new AI-native platform for real-time web content personalization: different images, text and CTAs by audience via a guided wizard.
Embedded personalized storefront content blocks
Personalized messaging, promotions and CTAs can be built in Customer Hub and embedded directly on a Shopify storefront theme.
Re-eligibility for Banners
Banner campaigns can re-admit users who dismissed a Banner after a configurable cooldown window instead of excluding them permanently.
User dismissal for Banners
Banners can be configured to let users manually dismiss them via a dismiss button.
Mini-cart in Customer Hub
A mini-cart with personalized recommendations can be enabled in Customer Hub to surface upsells.
Braze 1 minor update Web & app personalization
Treasure AI 1 minor update Editors & templates
- GA Web Message Previewer Chrome extension source A Chrome extension lets marketers select page elements and preview In-Browser Message campaigns on the live site before launch.
May 20264 changes
Klaviyo 4 minor updates Integrations & marketplace · Web & app personalization
- GA Partner integration events for Customer Hub source Customer Hub can now surface approved partner events for WISMO, returns, loyalty and subscriptions without custom builds.
- GA Profile picker for personalized content blocks source A profile picker in Customer Hub lets users add profile properties to content blocks without manual setup.
- GA URL-targeted onsite content blocks source Customer Hub content blocks can now be targeted by URL rules to show on specific pages.
April 20265 changes
Banners as a Canvas message step
Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.
Locale translation for banners
A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.
Customer Hub for WooCommerce
WooCommerce stores can now offer a self-serve Customer Hub with tailored content, recently viewed products, order history and AI support.
Favorited products as a flow trigger
Price drop and low stock flows can now be triggered from a shopper's favorited products.
Klaviyo 1 minor update Web & app personalization
- GA Scheduled onsite content blocks source Customer Hub content blocks can now be scheduled to launch, change or disappear at specific times.
March 20265 changes
Portfolio orchestration for in-app and on-site messaging
Extends Portfolio cross-app orchestration to trigger in-app and on-site messages the moment a user engages with any property in a multi-app portfolio.
Onsite personalized banners
Dynamic onsite banners can now target visitors by identity, segment membership, language and visibility rules.
No-code gamification templates for on-site messaging
No-code Spin the Wheel and Scratch Card templates for On-Site Messaging, customizable in a visual editor for lead capture and coupon distribution.
Real-time campaign eligibility re-evaluation for in-app and OSM
Adds a live backend eligibility recheck for In-App and On-Site campaigns so a message is dropped and replaced if a user's attributes change mid-session.
Klaviyo 1 minor update Migration & onboarding tooling
- GA Favorites import from third-party wishlist tools source Favorites can now be imported from Swym, Wishlist King or CSV files when switching to Customer Hub.
February 20264 changes
Locale translation for banners
Now GA (2 Apr 2026). Current summary: A single banner targets users across multiple workspace locales with translated content; generally available with multi-language translations.
Personalization app support for website pages
The Personalization app extends audience-specific Variants to website pages, not just landing pages and CTAs, with manual or AI-assisted setup.
Adobe AJO 1 minor update Offer decisioning
- GA Decisioning preview in Code-based Experience channel source Decision items can now be previewed in the authoring interface when configuring the Code-based Experience channel.
Klaviyo 1 minor update Integrations & marketplace
- GA Yotpo loyalty data in Customer Hub source Yotpo loyalty points, rewards, coupons and referral status can now surface directly in Customer Hub.
January 20263 changes
CSP-compliant personalization
JavaScript SDK adds nonce-based authentication so weblayers, experiments and managed tags run on sites with strict Content Security Policy.
Cookie-based shopper recognition in Customer Hub
Customer Hub can now recognize visitors via Klaviyo cookies to unlock targeted content before they log in.
Banners as a Canvas message step
Now GA (2 Apr 2026). Current summary: Banners can be chosen as the channel in a Canvas Message step, giving inline in-session content that updates each visit.