Mobile app flash notifications
Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.
Entries on this page are generated by AI from vendor sources. How AI is used
In-app messages
Messages inside a mobile or web app session.
| Month | Changes |
|---|---|
| 2026-01 | 1 |
| 2026-02 | 1 |
| 2026-03 | 1 |
| 2026-04 | 1 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 2 |
| 2026-08 | 1 |
| 2026-09 | 2 |
Select a month to view the whole-record timeline. This clears timeline filters.
Platforms with recorded changes
Platforms with at least one feature state classified in this capability (primary or secondary, minor updates included), in the site's fixed order. Select one to filter the timeline. Counts are not shown side by side: they reflect how finely each vendor documents, not how much it offers.
Timeline
← Back to the Release MatrixTimeline filters
Filters apply to the timeline. The chart and platform totals describe the whole record. Selecting a chart month clears timeline filters to show that same whole-record scope.
Matches the Release Matrix evidence: latest state reached in the selected period, entries under review excluded, primary and secondary capabilities included.
No recorded changes match these filters.
Within each period: major updates as cards, then notable ones as rows; newest first in each group. Minor updates below.
September 20262 changes
SFMC Next 1 minor update In-app messages
- GA Custom-attribute audience targeting for flash messages source Mobile app users can be subscribed to custom-attribute audiences, such as interest in sports, at device registration, and each flash message can target a chosen audience.
August 20261 change
In-app message and landing page surveys
Braze surveys collect feedback in in-app messages and landing pages that can be analyzed and used in follow-up messaging.
July 20262 changes
Rating scale form block for surveys
Adds a numeric rating scale form block (1-10, 1-5, or 0-10 NPS) to landing page and in-app message surveys for capturing sentiment without custom code.
In-app message trigger on push click
Reliably shows a linked In-App message every time a user clicks the push it's attached to, inheriting the push campaign's audience and delivery controls.
May 20261 change
Merlin AI in-app template generator with image reference
Merlin AI In-App Template Generator now accepts a reference design image (Figma, Photoshop, Sketch export) to generate a matching HTML template refinable with follow-up prompts.
April 20261 change
Mobile in-app messages
Marketers can send in-app messages, including Banner, Modal, Full Screen and a Push Primer type that prompts users to enable push notifications, built for use in flows.
March 20261 change
Real-time campaign eligibility re-evaluation for in-app and OSM
Adds a live backend eligibility recheck for In-App and On-Site campaigns so a message is dropped and replaced if a user's attributes change mid-session.
February 20261 change
Merlin AI in-app template generator
AI generator that turns text prompts into responsive, accessible in-app HTML templates such as spin-the-wheel pop-ups, with automatic click/submission tracking.
January 20261 change
Mobile app flash notifications
Now GA (Sep 2026). Current summary: Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.