This record is generated by AI from the cited source. How AI is used

Mobile app users can be subscribed to custom-attribute audiences, such as interest in sports, at device registration, and each flash message can target a chosen audience.

Platform

Salesforce Marketing Cloud Next

Capability

In-app messages · Channels

Vendor's name

Send High Throughput Flash Messages to Targeted Mobile Audiences

First recorded

27 Sep 2026

Record last updated

5 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

1. GASep 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 5 Nov 2026Text
   Summary rewritten

   Before: New flash message type sends high-throughput mobile messages to targeted audiences.

   After: Mobile app users can be subscribed to custom-attribute audiences, such as interest in sports, at device registration, and each flash message can target a chosen audience.

   The new part of the Winter '27 note is audience targeting by custom attributes; flash sending itself is the Spring '26 pilot, now generally available. Evidence: help.salesforce.com ↗

2. 5 Nov 2026Classification

   Classification: SMS, MMS & RCS → In-app messages

   Flash messages go to mobile app users, not SMS; classified like the flash notifications record. Evidence: help.salesforce.com ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work

In-app messages on other platforms latest first

• MOMoEngageIn-app message trigger on push clickGAJul 2026
• MOMoEngageReal-time campaign eligibility re-evaluation for in-app and OSMGAMar 2026

All In-app messages changes →

More from SFMC Next in In-app messages

• Mobile in-app messagesGAApr 2026