This record is generated by AI from the cited source. How AI is used

Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

Platform

Salesforce Marketing Cloud Next

Capability

In-app messages · Channels

Vendor's name

Flash Notifications · Grab Customers' Attention with Flash Notifications (Pilot)

First recorded

27 Sep 2026

Record last updated

5 Nov 2026

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 2 states

1. GASep 2026
   First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗
2. PreviewJan 2026
   First recorded 23 Oct 2026 · recorded from the source history · vendor release notes · help.salesforce.com ↗

Record corrections 2

Changes made to this record after it was published, separate from the vendor's lifecycle states above. All corrections.

1. 5 Nov 2026Text
   Summary rewritten

   Before: In a pilot, marketers can send near real-time flash notifications to mobile app users for time-sensitive messaging via a new flow element.

   After: Marketers can send time-sensitive flash notifications to mobile app users in near real time from a flow element, at up to 5 million messages in 90 seconds.

   Summary rewritten for general availability: the Winter '27 note no longer calls flash sending a pilot. Evidence: help.salesforce.com ↗

2. 5 Nov 2026Lifecycle state

   GA state: not recorded → Sep 2026

   The Winter '27 note describes flash sending to mobile app users ("up to 5 million messages in 90 seconds") with no Pilot marker. Evidence: help.salesforce.com ↗

Something wrong or out of date in this record? Report an issue, ideally with a link to better evidence. How corrections work

In-app messages on other platforms latest first

• MOMoEngageIn-app message trigger on push clickGAJul 2026
• MOMoEngageReal-time campaign eligibility re-evaluation for in-app and OSMGAMar 2026

All In-app messages changes →

More from SFMC Next in In-app messages

• Custom-attribute audience targeting for flash messagesGASep 2026
• Mobile in-app messagesGAApr 2026