Beta
Platforms ▾
Engagement platformsCEP
CEPs in the Release Matrix →
Data platformsCDP
CDPs in the Release Matrix →
B2B marketing automationMAP B2B
MAP B2Bs in the Release Matrix →
All platforms15 tracked · 8 CEP · 4 CDP · 3 MAP B2B
Compiled 11 Nov

Type at least 2 characters.

AI generatedAI generated This record is generated by AI from the cited source. How AI is used

JO

Journey path experimentation

GA since 7 Apr 2026 major

The Optimize node runs A/B or multi-armed bandit experiments on journey paths, now GA with experiment type selection and winner scaling.

Read vendor source (opens in a new tab)
experienceleague.adobe.com Evidence for GA · 7 Apr 2026
Platform
Adobe Journey Optimizer
Capability
Automated optimization · Experimentation
also: A/B & multivariate testing
Vendor's name
Journey path experimentation
First recorded
Record last updated

Record dates describe acquisition and updates, not human review. About corrections.

Lifecycle history 1 state

  1. GA7 Apr 2026
    First recorded 27 Sep 2026 · recorded from the source history · vendor release notes · experienceleague.adobe.com ↗ · archived copy, 26 Sep 2026 ↗

Something wrong or out of date in this record? , ideally with a link to better evidence. How corrections work

Automated optimization on other platforms latest first

All Automated optimization changes →

More from Adobe AJO in Automated optimization

Report an issue

Tell us what is wrong in this record. Reports are checked against public sources, with the same rules as every entry. How corrections work

Sent through Web3Forms. Nothing you send is published. How reports are handled.